graduated
@amfinl and so now i have a science degree
The Restless Generation: A 360° Marketing Campaign Concept for Weekday
brand:
@weekdayofficial
target group: Restless Cool Kid (age 17-25, urban environments, busy lifestyle)
topic: sleep problems (mental wellness)
products: 360° campaign concept and communication strategy
communication tools: video series, posters, capsule collection, online workshops, hashtag, Zeitgeist t-shirt
communication channels: online and offline
With the concept The Restless Generation, Weekday makes the subject of good sleep among younger generation accessible and achievable, in a fresh, cool and open way. The recognition lays in making the youth aware how important is getting a good quality rest, especially the preparation beforehand, in this fast paced world that never stops. With this, Weekday wants to take the heaviness and strictness off the subject and show the youth that they can create they own unwinding ritual that will relax them before sleep and thus get quality sleep without much effort. Recognizing that having a personal and unique approach to this ritual created by oneself is the first step in getting better good night rest. With this campaign, Weekday challenges the Restless Cool Kid to take more down-to-earth and light hearted approach to taking the time to rest.
During this project, I had an opportunity to collaborate with other creatives. So, I just wanted to thank amazing
@ame_vendue (photography, videography and editing),
@petruduma (mua),
@veronicapassariello (model and voice-over),
@thamisha222 (model and voice-over),
@zacq_uel (model) and
@fabianmelvyn (voice-over) for all the help and effort to make my vision come to life.
