The shoot doesn’t start on shoot day.
Rude, we know.
Before the camera rolls, there are scripts, storyboards, budgets, locations, timing, talent, coffee, more coffee, and at least one person asking, “Wait, has this been approved?”
Our latest Townhall was all about pre-production, the glorious behind-the-scenes chaos that makes the actual behind-the-scenes look calm.
Turns out, great productions are won before the shoot begins. Link to full video in bio. #lumico #agencylife #integratedagency #videoproduction
This is who we are when no one’s watching:​
​Driven beyond the brief, beyond the obvious, beyond the good enough.​
​Passionate about your brand, your audience, your story.​
Proud of every idea we put our name on.​
​Aware of the world around us, and the people living in it.​
And always, always — people first.​
That’s Lumico.​
📸 @nimra0_o ​
👔 @tristanmakka ​
📍 @lourensford ​
#Lumico #AgencyLife​
Complex problems don’t need more complexity, they need clarity.​
We take the big, the messy, the overwhelming and put it on the heat.​
Stir it, reduce it, skim off the noise.​
We distil it down to something your audience can feel, understand, and act on.​
That’s not magic, it’s science.​
📸 @nimra0_o ​
👔 @tristanmakka ​
📍 @lourensford ​
#Lumico #ContentScientists ​
We are the golden thread​
Something invisible that runs through every campaign, every caption, every frame, every strategy.​
It's the thing that makes everything feel like it belongs together.​
Craft -> Create -> Content -> Campaign ->Capture -> Connect​
This is what we do, and we do it all with no loose ends.​
📸 @nimra0_o ​
👔 @tristanmakka ​
📍 @lourensford ​
#Lumico #IntegratedAgency #CreativeExcellence​
Great music is never made by one instrument, and neither is a campaign.​
Strategy sets the tempo, creative carries the melody, and production hits every note.​
Integrated has a sound, and we know every note.​
📸 @nimra0_o ​
👔 @tristanmakka ​
📍 @lourensford ​
#Lumico #IntegratedAgency ​
"Lumico is the best thing since sliced bread.”​
Versatile, reliable, and better with everything.​
Turns out great bread and great marketing share the same secret: the right ingredients, the right conditions, and enough patience to let it rise.​
According to our clients, we’ve got the recipe down.​
📸 @nimra0_o ​
👔 @tristanmakka ​
📍 @lourensford ​
#Lumico #AgencyLife #ClientTestimonial ​
Strategy, pixels, and prose: every element perfectly in its place.​
The periodic table of content.​
We know what bonds, what reacts, and what makes people stop mid-scroll.​
Scroll, stop, stay, feel, invest​
Because we are content scientists.​
📸 @nimra0_o ​
👔 @tristanmakka ​
📍 @lourensford ​
#Lumico #AgencyLife ​
We are proud to have partnered with Toyota Financial Services on their Heritage Month video series!​
We brought three inspiring videos to life, spotlighting the real people and pivotal moments that shape Toyota Financial Services' legacy.​
This is what we do, turn voices into vision. ​Thanks for the intro, @blueblackbless 🔥
🎬 Produced by Lumico 4AM​
📍TFFSA Offices​​
Producers: @alwynstryd & @marieweerheim
DOP: @nimra0_o
Production Assistant: @racheldutuma
Sound Tech: @blueblackbless
2nd Cam: @apple.ryan_
Photographer: @altapax_media
MUA: @cinnedene
Gaffer: @marcel_g_tank
#lumico #videography #BTS #clientwork ​
From sunrise to the last light, the story unfolded one frame at a time.
What started as a brief became a shared experience, a glimpse into how John Deere Financial doesn’t just support farms, but becomes part of their growth.
As Lumico, we’re proud to help tell that story, one field, one face, and one frame at a time.
🎬 Produced by Lumico 4AM
đź“Ť Eersteling Boerdery, Limpopo
DOP: @nimra0_o
Gaffer: @blueblackbless
2nd Cam: @jrmediahouse
Photographer: @marcel_g_tank
Producers: @alwynstryd & @marieweerheim
Every field tells a story: of risk, resilience, and relationships that keep the work moving forward.
At Eersteling Boerdery, we spent time listening, filming, and understanding how John Deere Financial enables that story, not through transactions, but through trust.
The result? Honest moments. Real people. A story that belongs to everyone who helps grow it.
🎥 Lumico 4AM Production
đź“Ť Eersteling Boerdery, Tom Burke
DOP: @nimra0_o
Gaffer: @blueblackbless
2nd Cam: @jrmediahouse
Photographer: @marcel_g_tank
Producers: @alwynstryd & @marieweerheim
#lumico #videography #BTS #clientwork
Two days on Eersteling Boerdery.
Endless light, dust, and a team of people who care deeply about what they do.
Behind the lens, our Lumico 4AM crew worked to capture more than farming, we wanted to show the business, the rhythm, and the people that make it work.
John Deere Financial isn’t just part of this farm's story. They’re part of the team.
DOP: @nimra0_o
Gaffer: @blueblackbless
2nd Cam: @jrmediahouse
Photographer: @marcel_g_tank
Producers: @alwynstryd & @marieweerheim
#agency #lumico #integratedagency #videoproduction #BTS
Clean design. Intuitive flow. Clear communication.
For FR Plus, we built a digital presence that could carry their ambitious goals — from making complex investment strategies easier to navigate, to creating a platform ready for growth in the insurance space.
Every detail designed to reflect who they are, and where they’re going.
#Lumico #webdesign #UX
