👏✨ We’re incredibly excited and proud to share that Pillow II has been acquired by the Victoria & Albert Museum @vamuseum as part of the Art Fund New Collecting Award, with a focus on their digital design collection.
Pillow II became an integral piece of development within my artistic practice, creating a signature of an embodied and tactile connection to technology through form, texture and light.
I began experimenting with pillow-like forms almost a decade ago, starting in digital softwares before moving onto physical sculptures and glass-blowing.
It has been an honour and a challenge to create this second edition to live within the V&A’s permanent collection, alongside the original 3D files and photographs that will exist far beyond us.
The photographic documentation, taken by long-time collaborator Gareth Williams often becomes the final step in my sculptural pieces, creating another ‘layer’ to the work through lighting and retouching with an outcome that becomes render-like in quality.
A huge thank you to Natalie Kane as Curator of Digital Design, this wouldn’t have been possible without you!
To read more details on this piece and acquisition hit the link in our bio.
Stay tuned for news on this piece being on display!
Credits:
Concept & Design - @luhardcastle
Glass Production - @bencobb_glass
Photography - @gareth.studio
Curator - @katalienane
#artfund #c4d #cinema4d #design #digital #digital_art #digitalarts #glassmaking #glassblowing #glasssculpture #glasscraft #satisfying #surreal #tactility
#victoriaandalbertmuseum #V&A
It’s been a while but after a busy summer hiatus we’re back!
We recently celebrated the studio’s 7th anniversary 🎈 giving us an opportunity to reflect on some of the amazing projects we’ve been a part of.
Thank you as always to the clients, collaborators and teams who support us and make our work possible.
We have a few exciting announcements and milestones just around the corner, so keep your eyes peeled! 👀
#3d #3dart #animation #cgi #cgianimation #design #digital #digital_art #digitalarts #digitalphysics #digitalanimation #graphic #motion #motiondesign #motiongraphics #render #satisfying #satisfyingvid #surreal #tactility
Merry Christmas and Happy Holidays from LHS 🐙🎄
Here’s to another year of forming connections, strength through collaboration and treating creativity as a superpower.
Thank you to all our clients, team and friends for making every project possible.
See you all in 2026.
Artwork created in collaboration with @morbo.online
Reel Life With...Lucy Hardcastle! ✨️💜 Join Lucy as she goes on a global tour to share her conceptual animation at renowned festivals, get inspired in tropical landscapes, and explore the future of creative practices.
Lucy's animation style appears abstract, but is crafted with deep intention and control, weaving narratives throughout her work to evoke emotion and connection to her fluid sequences. With roots in hand-made craft such as glass-blowing and textiles, Lucy's animations combine digital and real-life experiences, often existing on screens and also in immersive sensory exhibitions.
Her design style has seen her tell elevated brand stories for Adidas, ON Running and the V&A Museum among many others. Head to the link in our bio to see more from @luhardcastle 🧊
🐊💎 Details from Deep Green, the final colour from the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign.
Our goal with Deep Green’s visual story was to represent its raw, unrefined wildness, while emphasising preciousness and rarity.
Rich in colour, our scenes contrast sharpness with smooth, rocky edges and veins of darkness.
Commissioned as five distinctive colours by WGSN and Coloro, our visual outcomes intended to communicate the origin, emotion and intention of each colour, from their online audience, to client and consumer.
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
#coloro #aw27 #cinema4d #cgianimation #cinema4d #c4d #octane #DeepGreen #wgsn
🐊 Deep Green is our final colour from the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign.
‘An emerald shines even if its worth is not spoken of.’ Marcus Auerlius.
Referencing finite materials of the earth such as emeralds, malachite, garnet and marble, Deep Green summons a moody, mysterious aura, that is equal parts sophisticated as it is edgy.
Our protagonist, made of stone emerges raw and unpurified, before travelling across various natural surfaces that smooth and refine itself.
Finally multiple stones fall into place, as if magnetically connected to one another with gravity-defying balance.
Deep Green seeks to evoke feelings of empowerment and connection to one’s self and our animalistic instincts.
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
#coloro #aw27 #cinema4d #cgianimation #cinema4d #c4d #octane #DeepGreen #wgsn
Details from Maize ✨ as part of the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign.
We intend to play on Maize’s contrasting qualities of being wholesomely of the earth while insinuating hints of glamour and luxury, in surroundings that feel seasonless.
The grass-like strands ground our environment, offset by golden rocks.
Maize as a key colour aims to elicit feelings of optimism, reassurance and enlightenment.
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
#coloro #aw27 #cinema4d #cgianimation #cinema4d #c4d #octane #maize #wgsn
🌾 ✨ ‘A light wind swept over the corn, and all nature laughed in the sunshine’ Anne Brontë.
Maize is our fourth colour from the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign, evoking a sense of radiance, reassurance and glimmering hope.
It is golden in every sense of the word, warm, optimistic and enlightened.
Our environment begins as rolling hills of yellow-hued grass, swaying in the wind and brushing over scattered golden stones.
Shimmering particles float upwards like fireflies, triggering strands of organic matter to grow as if overlapping and becoming something entirely new.
Maize bridges polarities of earthy reassurance and glamorous golds, providing balanced foundational tones across seasons.
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
#coloro #aw27 #cinema4d #cgianimation #cinema4d #c4d #octane #maize #wgsn
What do you get when you combine cashmere, angora, spectral bubbles and a hint of candy floss? 🫧 🧶
These were some of the inspirational ingredients for Peaceful Lilac, as part of the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign.
Conjuring up impossibly delicate textures, Peaceful Lilac is a mesmerising combination of enchanting serenity and technological freedom, transporting us to a fantastical space of softness.
Our bubble emerges from its environment coated in peach fuzz, becoming a cuddle-worthy character of its own.
Swipe for some bts!
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
🫧 Peaceful Lilac is the third colour from the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign.
‘Purple, deemed the last colour in the rainbow, is thought of as ‘the end of the known and beginning of the unknown.’ A. Ronnberg and K. Martin. 💜
This subdued tone of purple associated with digital realms exudes ethereal iridescence, self-expression and creativity while maintaining a pastel, muted quietness.
We begin in a soft padded space, providing respite from the world’s noise.
A bubble appears before inflating, warping and folding, as a soft fuzz emerges.
Peaceful Lilac represents freedom within escapism and fantasy through the sensory, for generations that feel permanently online.
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
#coloro #aw27 #cinema4d #cgianimation #liquidsim #peacefullilac #wgsn
🍁 Liquid Details of Russet, the second colour of the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign.
In our favourite moment from Russet’s short film, viscous tree sap deliciously pours over the apples curves.
Russet represents nostalgia, nourishment and grounding during seasons of change, which we’ve aimed to communicate in this visual story.
Swipe until the end for some BTS!
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
#coloro #aw27 #cinema4d #cgianimation #liquidsim #russet #wgsn
🍂 🍎 Russet is our second colour for the @wgsn x @coloro_ A/W 27/28 Key Colours Campaign.
‘Every leaf speaks bliss to me, uttering from the autumn tree.’ Emily Brontë.
As we step into cozier seasons, this rich earthy autumnal colour is grounding and reflective.
We find ourselves surrounded by leaves of seasonal change, our protagonist is a Russet apple, representing new life from decay and the inevitable life cycle.
Bearing witness to the earth’s natural wonders, tree sap coats our fruit in a glossy layer creating a satisfyingly reflective texture.
Russet embraces change and transition within our comfort zones, through maturing, ripening and nourishing.
Credits
Direction & Production - @luhardcastle
3D & Animation - @morbo.online
#coloro #aw27 #cinema4d #cgianimation #russet #wgsn
