Welcome to Lucent Hair & Makeup ✨
We’re a London-based bridal hair & makeup team creating soft, refined beauty for modern brides who want to look like themselves, just elevated.
Our work is all about understated, natural glam and creating a calm, considered experience from start to finish. We know how you feel on your wedding morning is just as important as the final look, which is why everything we do is designed to feel relaxed and supportive.
We’re for the bride who:
✔️ wants naturally enhancing soft glam (never heavy or overdone)
✔️ values quality and experience over the cheapest option
✔️ enjoys calm, professional energy
✔️ cares about details, inclusivity & artistry
✔️ is happy to invest in feeling their absolute best!
We’re probably NOT for you if you’re looking for heavy, full glam makeup, stiff, overly-structured hairstyles, or a rushed, transactional experience. And that’s OK, there’s a perfect artist for everyone 🤍
We work across London, the South East, and destination weddings ✈️ Our trusted team ensures a consistent high-end experience no matter who you work with ✨
Think we’re the right fit for you? Get in touch via the link in bio 💌
#bridalhairandmakeup #londonmakeupartist #londonbridalhair #hairandmakeupagency #naturalweddingmakeup
Watch to the end to see the final result 😍
Leah flew all the way from Dallas USA to the Scottish Borders to marry the love of her life, and I’m still not over it 🥹🇺🇸🏴
When she first reached out, she said she wanted an artist who knows how to work confidently with deeper skin tones, and she loved the diversity of my portfolio and the way my brides looked naturally enhanced! So she travelled to London for her bridal preview and then had me travel to Scotland for the wedding day itself ✨
As someone who doesn’t wear a lot of makeup day-to-day, Leah’s brief was clear:
✨ glamorous without being heavy
✨ radiant, not cakey
✨ defined eyes and soft blush
✨ warm, bronzed tones
✨ a romantic high updo hairstyle to complement her outfit
We kept the skin beautifully glowing, added a touch of blush and bronzer for warmth, defined the eyes just enough to enhance without overpowering, and finished with the dreamiest romantic updo that felt soft, elegant, and modern! The perfect balance for an elegant destination wedding in the wild beauty of Scotland ❤️
And the best part? She still looked like herself, just elevated ✨
Working with brides who want to feel like the best version of themselves, not like a different person altogether, will always be at the heart of my work 💫 If you want makeup that feels natural, glowy, and you-but-bridal… I’m your girl 🫶
#londonmakeupartist #destinationweddingmakeupartist #glowymakeup #naturalweddingmakeup #makeupartistlondon #scottishwedding
Not just hair & makeup… Think calm in the chaos, a steady pair of hands, and a perfectionist’s eye for detail.
Plus hair and makeup that feels like the very best version of you ✨
Our 2027 diary is now open. Click the link in our bio to enquire 💌
#londonmakeupartist #bridalmakeuplondon #naturalweddingmakeup #londonmakeupagency #bridalhairlondon
She’s back with another hot take‼️ This time spilling the tea on why ‘wedding’ hair and makeup costs more than ‘event’ hair and makeup. Yes, there is a difference!
Most people do understand how these services differ, but it’s a common question many hair & makeup artists get asked - “why does bridal hair and makeup cost so much more than special occasion hair and makeup?”
So I wanted to give you another very real example of just ONE of the factors that goes into the pricing difference between a special occasion booking and a bridal booking.
HMUAS - what else do you think makes bridal services pricier than the average glam and go session?
#londonmakeupartist #bridalhairandmakeup #makeupartistlife
S & T @pembroke_lodge - 8.5.26 🤍
Another dreamy wedding at one of my absolute favourite wedding venues. This gorgeous pair had a STUNNING day surrounded by their friends and family in this beautiful location situated in Richmond Park. The day was topped off by the most incredible sunset too.
Choosing just a few images for these previews was hard!
Shoutouts to:
Hair and Make up - @lucenthairandmakeup
Venue - @pembroke_lodge
Content Creator - @socialsoiree_uk
Wedding car - @abchauffeurs
Florist - @ninaisobelflorals
Stylist - @solunastyling
Dress - @aurorabride
Veil - @richarddesignsbridal
Photo Booth - @divine_shotsuk
DJ - @dj2kevents
#weddingsatpembrokelodge #pembrokelodgeweddings #pembrokelodgeweddingphotos #richmondparkweddings #pembrokodgeweddingphotography
This bridal look was all about creating something that felt glam but soft, modern but romantic… ✨
My beautiful bride Jen doesn’t wear a lot of makeup day to day, as a busy working mum. BUT she did want to feel glamorous, radiant, and elegant on her wedding day. So we kept the look soft, using neutral tones on the eyes, subtle definition, and a pop of colour on the lips for that modern glam feel ❤️
For the hair, I created an effortlessly elegant half-up style that felt equally soft and romantic (and also toddler-friendly!)
If you don’t wear lots of makeup day to day and don’t like the idea of having a full glam makeup or overly-styled, stiff hair on your wedding day, that’s totally fine! I personally love to create looks that are tailored to your own preferences, style, and comfort levels, so that you can FEEL as confident and amazing as you look 💕
#londonmakeupartist #naturalweddingmakeup #bridamakeuplondon #surreymakeupartist #pembrokelodge
Can we talk about how stunning Charli looked on her wedding day last month? 🤍
The sun really did come out for this beautiful bride’s special day at the iconic Hedsor House ✨ It was one of those weddings where everything just worked.. The dress, the setting, the light, the energy.
Charli’s bridal style was the perfect blend of boho elegance, with soft, romantic textures and floral detailing in her dress and jewellery. We kept the hair soft and romantic, and the makeup radiant and effortlessly soft glam.. my favourite combination 😍
Everything about this day felt considered and elegant but also super relaxed and fun, which is what a wedding day should be (in my opinion!)
Hair & Makeup Alice 🙋♀️ @lucenthairandmakeup
Photos @katherine_and_her_camera
Venue @hedsor
#bohobridalhair #naturalweddingmakeup #bridalmakeuplondon #londonweddingmakeupartist #surreymakeupartist
Finding the right bridal hair and makeup artist can feel overwhelming enough. But finding someone you can trust to confidently cater to everyone in your bridal party? That’s often the hardest part.
Different ages. Different skin tones. Different hair textures. Different styles and comfort levels with makeup…
That’s exactly why so many brides choose to book with a bridal hair & makeup team 🤍
All of the artists in the Lucent hair & makeup team offer both hair AND makeup, creating a more seamless and cohesive experience on your big day. Every artist in the team has been carefully selected for their skill, professionalism and calm approach, with experience working across a wide range of skin tones, hair textures and ages.
Most importantly, we understand that your wedding day isn’t just about the final look. It’s about creating an atmosphere that feels relaxed, organised, and enjoyable for everyone involved.
If you are struggling to find an artist that feels aligned with your vision, style and values, this is your sign to stop scrolling 🤍
Bookings open for 2026 & 2027 - get in touch to enquire 💌
#londonmakeupartist #londonhairandmakeupteam #bridalmakeuplondon #bridalhairlondon
Wondering what our signature makeup style is all about?
Think…
Soft, natural, radiant glam ✔️
Nothing too heavy or overdone ❌
Skin that looks like SKIN ✨
If this is your kind of vibe, let us know. We’d love to hear more about your wedding plans 🤍
Hair & makeup by Alice 🙋♀️ @lucenthairandmakeup
#londonmakeupartist #bridalmakeuplondon #naturalweddingmakeup #surreymakeupartist #weddingmakeuplondon
The beautiful Karolina 🤍 a truly stunning bride inside and out. Make sure you check the last image to see her gorgeous dress in all its glory 😍
Karolina trusted me with her bridal hair & makeup without a bridal preview. She isn’t a big makeup wearer, so the brief was all about keeping her looking like her, just softly enhanced, refined and photo-ready.
So we kept her makeup fresh, natural and skin-focused, with soft definition through the eyes and a subtle glow that still looked like skin in real life and on camera.
For hair, she went for a half-up style with soft waves and twist detail, giving that relaxed, romantic feel that perfectly suited her dress (isn’t it dreamy?!)
We created this look at the beautiful @hoathhouse in Kent, the dream backdrop for such a romantic morning 🤍
If you’re a bride wanting naturally enhancing makeup and soft, romantic hair that still feels like you, this is exactly the kind of look we love creating! DM us for a link to our bridal brochure ❤️
Hair & Makeup by Alice 🙋♀️ @lucenthairandmakeup
Photos @parkershotsltd
Venue @hoathhouse
Florist @charlotte.roff.flowers
#londonweddingmakeup #bridalmakeupartist #naturalweddingmakeup #kentweddingmakeup #bohobridalhair
