Lubbock D. Smith III

To God be the glory. Thankful for my wife and family, our Vista Bank leadership, our South Dallas team, and the community we proudly serve. To be the first Black President in the 114-year history of Vista Bank is both a privilege and a responsibility and I carry it with great purpose. Greater things to come. • Repost from @vistabank • Vista Bank is proud to announce @lubbocksmith has been named our South Dallas Market President. A champion for economic empowerment, Lubbock has helped expand access to capital, strengthen financial literacy, and support entrepreneurs building generational change. His leadership reflects who we are as the entrepreneur’s bank and reinforces our commitment to meaningful community impact. We are excited for Mr. Smith to further support our #SunnySouthDallas clients and continue expanding access to capital, deepening relationships, and creating new opportunities for entrepreneurs and families across the community. Join us in congratulating Lubbock on this well-deserved appointment! #EntrepreneursBankingEntrepreneurs #CommunityLeadership #EconomicEmpowerment #PeopleFirst

‼️TESTIMONY POST‼️ “You do not know what will happen tomorrow. For what is your life? It is even a vapor that appears for a little time and then vanishes away.” — James‬ ‭4‬:‭14‬ Life is but a vapor. And though God has given us life, our lives are not our own. Our lives are always in His hands. And I learned this to be all too true when I was recently diagnosed with rectal cancer. Almost a year ago, I had a discernment in my spirit that something was “off” in my body. No symptoms. No illnesses or sickness at all especially since I’m super healthy, hardly ever getting sick at all. I just had a spiritual inclination that something in my body wasn’t right but I didn’t know what it was but I felt led that I needed to get a colonoscopy. A few months later, I began to have an alarming amount of blood in my stool. This alarmed me and my wife to schedule a doctor’s visit asap that we had on her birthday. Since colon cancer runs on both sides of my family, I informed my doctor and we got a colonoscopy scheduled a month later. Following the colonoscopy, the gastroenterologist informed me that they found two polyps that were pre-cancerous and were able to remove them but also found a tumor that is cancerous, which was later confirmed after biopsy. He also stated that if I had’ve gotten my colonoscopy a year later instead of when I did, it would have been a very horrible conversation to have with me. We were recommended by family to MD Anderson in Houston as they are highly revered as the best when dealing with cancer. My visit with their team of nurses, doctors, specialists, and surgeons was one of a kind as they found that the rectal cancer is in early stage and is considered hitting “the jackpot for cancer lottery” since I’m able to have immunotherapy vs radiation, chemo, and surgery. They also made me feel at home and embraced as a true patient. MD Anderson is a God send as my experience there has me in awe and I definitely feel I am in the best of care. #beatcancer [continued in comments]

Honored and humbled to be among a great list of DFW leaders for the 2025 @dallasbizjournal “40 Under 40!” Very grateful for the Lord giving me all these blessings. And major s/o to our South Dallas team and @vistabank overall for the opportunity to serve and make impact. All accomplishments are because of THE TEAM!!! • Repost from @vistabank • We’re incredibly proud to share that @lubbocksmith , our Senior Vice President & Director of Community Development and Vista Outreach, has been named one of @dallasbizjournal ’s 2025 40 Under 40 honorees! Lubbock’s passion for people, dedication to community impact, and unwavering commitment to empowering others make him a true force for good—not just at Vista Bank, but across South Dallas and beyond. From championing financial literacy to building relationships that strengthen our communities, Lubbock leads with heart, purpose, and vision. This recognition is just one more reflection of the difference he makes every single day! Congratulations, Lubbock! We’re honored to have you on Team Vista! #DBJ40Under40 #PeopleFirst #VistaBank #CommunityImpact #Leadership #EntrepreneursBankingEntrepreneurs

Vista Bank continues to lead with purpose and progress. After becoming the first bank to establish a presence in South Dallas in over 30 years, the bank recently marked another historic milestone with the appointment of Lubbock Smith III as South Dallas Market President—the first Black president in the market’s history. Lubbock’s leadership reflects a deep commitment to community impact, relationship banking, and economic empowerment. As a proud member of SWGSB Class LXVI, he represents the excellence and forward-thinking leadership shaping the future of community banking. This achievement is not only a personal milestone—it’s a meaningful step forward for representation, opportunity, and continued investment in South Dallas. Join us in celebrating this incredible accomplishment! Lean more about how to strengthen your leadership journey at the link in bio. #SWGSB #communitybanking #executiveeducation #smucox #financeprofessionals #commerciallending

Join us at our next Business, Banking, and Breakfast event for a special conversation celebrating womanhood, motherhood, and entrepreneurship. Coming off Mother’s Day weekend, this panel will bring together incredible women leaders who are building businesses, strengthening communities, and leading with purpose in our community. Our special guests will include @texaswomensfdn @karen.hughes.white , Galvanize Sustainable Capital’s @mandisaprice , @ashleehk1 of @ruthiesforgood , and @shrimpdoc ’s Melissa Harrison, moderated by @cimajiebest . Come enjoy breakfast by @lgcatering1219 , meaningful conversation, and time to connect with fellow entrepreneurs and community leaders. 📅 Friday, May 15, 2026 🕘 9:00 AM – 11:00 AM 📍 Vista Bank South Dallas 🔗 Register at VistaBankAcademy.com #WomenInBusiness #EntrepreneursBankingEntrepreneurs #CommunityImpact #PeopleFirst #DallasEvents WomenSupportingWomen

How do you know if you’re being challenged or if you’re being called to follow another path? Vista Bank South Dallas Market President Lubbock Smith discusses the challenges that taught him to let go of his expectations and have certainty in an uncertain journey.

Still reflecting on the impact of our Business, Banking, & Breakfast (BBB) event back in February at our Vista Bank South Dallas financial facility. Grateful for the powerful conversation led by Texas Senator Royce West and Shawn Williams — real dialogue around business, policy, and community that continues to move the needle. Moments like this remind us what intentional partnership and leadership can do. Please make sure to join us at the next BBB on May 15th at 9am!

I’d rather make a mistake moving full speed than hesitate and not make a play Vista Bank South Dallas Market President Lubbock Smith reflects on what his football career taught him about life.

First family international trip ➡️ El Salvador ✅ Had the best time traveling to see my wife’s home country, El Salvador. Grateful to meet our family there for the first time, especially her brother, @erickalexanderlopez . The country is beautiful filled with such a variety of places to visit. One trip doesn’t do justice. Looking forward to our next visit back ☺️🙌🏾

@bmoncreasetv @wfaa x @vistabank

Keep your expectations to yourself Vista Bank South Dallas Market President Lubbock Smith III has high expectations for himself, but in order to go further he had to learn not to put those expectations on other people.

Grateful for the opportunity to sit down with Emmy-nominated reporter @bmoncreasetv of @wfaa to discuss my appointment as South Dallas Market President at @vistabank and, more importantly, the work happening in our community through Vista Bank. This moment is not just about a title — it’s about responsibility. It’s about expanding access to capital, strengthening financial literacy, supporting entrepreneurs, and building pathways to generational wealth across southern Dallas and South Dallas. For over a century, Vista Bank has been committed to serving entrepreneurs and communities with excellence. To now help lead that legacy in a community that means so much to me is both humbling and motivating. The vision is clear: continue putting people first, deepen relationships with impact, and ensure that opportunity is not limited by zip code. Thank you to Brittani and the WFAA team for highlighting the story. The work continues — and we’re just getting started. #SouthDallas #VistaBank #CommunityDevelopment #EconomicEmpowerment #PuttingPeopleFirst