Ten years ago, I never imagined this.
When I changed my major halfway through college to PR, I wasn’t dreaming of becoming an entrepreneur — I didn’t even know that was in the cards. But life has a way of surprising you. I followed a gut instinct, took a leap of faith, and built something I’m so incredibly proud of.
Running @powerspr for nearly a decade has been the ride of a lifetime. The highs were unforgettable. The lows were frankly gutting. But what kept me going — through every challenge, pivot, and milestone — was the work itself. I had the absolute privilege of partnering with brands that were changing how people move, eat, think, feel and live. Brands driven by purpose, impact, and a desire to help people reach their peak performance — a value I’ve always held close in my own life.
It was never just about PR. It was about building something that mattered — alongside a team I love and clients I deeply believe in. It was my family.
And now, a new chapter begins.
Powers has officially been acquired by the award-winning agency Studio Beauty, and I’m stepping into the role of Chief Growth Officer across a female-led collective of agencies — @studiobeauty.io , @kruppgroup + @28rowcreators . I’ll continue doing what I love most: building relationships, finding aligned opportunities, and helping brands scale with soul.
I’m so grateful for every moment — and I’m so excited to see what’s next.
This is the real rhythm of my day…commuting, hours of calls, meetings, self care, surrounding myself with badass females and mom duties. Welcome to a day in my life 🙃
#pr #wellness #wellnesspr #femaleentrepreneurs #femalefounders #dayinmylife #commute #busyworkingmom
Mentorship and sharing the tips, tricks, and advice I’ve learned throughout my 15+ years in PR are my favorite parts of leading a team. I am grateful to have found—and fallen in love with—our focus on wellness PR, but no matter what type of media relations you do, the fundamentals remain the same.
I’m going to start sharing more about the ins and outs of my PR world here, so here we goooo.
And to my PR gals - what’s your best piece of advice?? 👇🏻
Double the candles.
Double the chaos.
Double the love.
Happy birthday to my built-in best friends!! SIX looks really good on you….LOVE YOU Grayson + Spencer 💙💙
Four Powers PR girls visited new client @milkandhoneyspa in Austin this week to strategize our PR plans, experience the transformative services, and brainstorm the creative ways we can tell the milk + honey story 🍯⭐️
PR is equal parts big ideas and daily hustle. April was a month of both — from a Coachella pop-up with @livetinted and beauty gifting at fitness studios @jetsetpilatessoho , @pvolvenyc and @sltnyc to press wins that told our clients’ stories.
Here’s a glimpse at what we made happen: on-the-ground moments, standout coverage, new clients, and a hardworking team that’s ready to keep the momentum going in May!
#PowersPR #WellnessPR #BeautyPR #HealthandWellness
