Ye’s return to the stage at SoFi was one of the biggest moments in music this year...
Low Battery was on it across both nights from inside the stadium to the livestream and everything that happened around it📈
• 34M impressions
• 2.3M likes
• 13.2K comments
• 50+ pieces of content
By moving fast across every key moment, we turned one of the year’s biggest live shows into real-time social coverage at scale:
• On-the-ground coverage from SoFi
• Livestream monitoring across both nights
• Real-time clips, memes, and reaction moments
• Coverage that carried from the show into the broader internet conversation
Big cultural moments like this are exactly what we’re built for.
DoorDash just broke the Super Bowl advertising game👀
Instead of spending $10M on a traditional Super Bowl ad, they transitioned that entire budget to a social-first campaign.
50 Cent being one of the most prolific rappers of all time, our brands RapTV & Bars were activated to amplify the campaign to over 25 million hip hop fans on social.
𝗟𝗼𝘄 𝗕𝗮𝘁𝘁𝗲𝗿𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 (𝟮𝟰 𝗵𝗼𝘂𝗿𝘀): • 3M+ views • 30K+ sends • 150K+ likes
Our favorite stat here is sends... 30,000 people started conversations in DMs based on our content. With Instagram increasingly becoming a messaging app, we expect that stat will increasingly become more important.
Social first is the future of Super Bowl advertising...
Mark Zuckerberg just launched Meta's new glasses on our brand, @drip .
Earlier this quarter, Mark’s team reached out to ask if Drip would be interested in doing an interview with him as part of a small group of pre-briefs around the Meta Connect news.
What resulted was custom social content for our Drip brand, giving our audience a first-ever look behind Mark's style that was timed to the announcement.
An industry first: social editorial content with the most influential figure in tech to unveil a brand-new product.
𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀:
7M+ impressions
200K+ likes
25k+ shares
𝗧𝗵𝗲 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗽𝗮𝗿𝘁?
Beyond amplifying our content on his IG Stories, Mark selected Drip’s piece for his personal launch on @zuck , highlighting Meta’s most ambitious product to date. He chose the social-first content we co-developed to share with his 16M+ followers.
Lil Yachty revealed his wild spending to 42,000 people on stream...
Most people were talking about the large Chrome Hearts purchase... Us?
We noticed all of the purchases around it were on our partner DoorDash's app.
In under two hours our content team & partners at DoorDash worked to craft a viral social post to capitalize on the moment in real time.
The post went live just hours after the stream on the two largest social first brands in Hip Hop - @rap / @bars - and the results were 🤯
We joined Team Water alongside #MrBeast, artists like #YoungThug and #KodakBlack, and creators like #AdinRoss and many others to help bring clean drinking water to communities in need❤️
Click the link in our bio to join the fight for clean water🙏
Playboi Carti's "MUSIC" was one of, if not the most highly anticipated hip hop album of all time. Our social coverage reflected just that 🔥
From the initial hints of the album actually dropping to the project going number one, Low Battery was at the forefront of each and every key moment👀
250M+ impressions
23M+ likes
193K+ comments
603K+ saves
Our audience wasn't just watching the coverage... They were actively engaging with it from start to finish.
Major album releases aren't just another Thursday night for us. We treat them as tentpoles and "MUSIC" was our most successful album release coverage to date 📈
60M+ views. 12 team members. 1 historic weekend.
Unpacking our most viewed Rolling Loud coverage yet w/ RapTV, Bars, and Concert.
Big thank you to @rollingloud for FIVE great years of partnership! Until next time...
With Rap Madness 2025 just 3 months away, let’s take a look back at how Travis Scott took home the crown for 2024’s Rap Madness.
For those not familiar, Rap Madness is Hip Hop’s largest fan-voted award, and this year was our largest yet.
- 120M+ impressions
- 20M+ audience votes
- 100k+ web brackets completed
- 2.7M+ site visits
- 312k+ unique site views
- 2:30+ average website time
Each year we’ve driven more & more engagement to this event... But what sets Rap Madness apart from other music awards?
𝐖𝐞 𝐋𝐞𝐭 𝐓𝐡𝐞 𝐅𝐚𝐧𝐬 𝐃𝐞𝐜𝐢𝐝𝐞
Rap Madness is a 100% fan-voted tournament. By allowing our fans to decide the winners, we keep them engaged throughout the 4-week tournament, encouraging them to return and continuously vote for the artists they believe have been the best over the last 12 months.
𝐖𝐞 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐁𝐮𝐲 𝐈𝐧 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐚𝐧 𝐎𝐧𝐥𝐢𝐧𝐞 𝐖𝐞𝐛 𝐁𝐫𝐚𝐜𝐤𝐞𝐭
Last year traffic broke our website. So we invested in a custom web-app for our fans to complete brackets before the tournaments starts...a la ESPN’s March Madness. This increased engagement & incentivized fans to follow the tournament closely, track their bracket’s percentile ranking and win a cash prize for a perfect bracket.
𝐖𝐞 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐝 𝐃𝐚𝐭𝐚
Over the past 4 years we collected data on Rap Madness and used passed success & failure to inform content strategy. This helped us generate 120M+ impressions and a 200% increase on shortform video viewership.
Stay on the lookout for more news about 2025’s Rap Madness!
