Oktoberfest kicked off this past weekend!
How much do you really know about this infamous holiday? Test your knowledge with Master Cicerone, Pat Fahey, and dive deep into the flavors and colors of this famous brew.
Iacopo Gianotti, Winemaker at @riunite introduces their Lambrusco, a mirror of the people and the land it comes from.
Filmed by the talented @matteobertoli
#RiuniteOnIce
If you find yourself in an H-E-B soon, be sure to check out our “Stories Behind the Brew” display. You might just discover a new beverage worth trying!
Depending on the store you visit, you’ll be able to learn more about Heineken, Happy Thursday or El Jimador.
Since 2019 we’ve partnered with @harristeeter to bring authentic stories to shoppers in their beer and wine aisles. Our “This Month in Wine” program highlights brands based on a specific theme each month. Now through July 16th, you can discover a new rosé that’s perfect for the summer heat.
Erika Guin, Operations Manager at Austin Eastciders, introduces their new super-juicy and super-sweet Imperial line.
Filmed in Austin, TX by the talented @benjaminjroberts
Allow us to re-introduce ourselves! At @loomaproject , we are building an in-store media platform integrated with merchandising that focuses on storytelling & education. Please forgive our hiatus, but we’re back — and here’s what we’d love to share with you all:
🎥 Authentic storytelling & education about some of your favorite brands
📷 Photos of how we make this happen in-store at your favorite retailers
👋🏼 Introductions to our favorite filmmakers & content creators all around the world!
So please, follow along as we seek to create a world in which advertising & commerce are more transparent, responsible, and more human.
Today we're highlighting one of our Texas-based filmmakers, @travisleeratcliff , who has brought to life beautiful stories for local brands such as Pinthouse Brewing and Shotgun Seltzer. His favorite part of the Looma process is the genuine human-centricity of it — every film is grounded in real conversation.
"At their best, those conversations lead to tiny moments where people open up and reveal their most honest selves. They show a little bit of their creative spark and maybe even make themselves vulnerable in unexpected ways. Those are the times when these films transcend the commercial arena and enter the realm of the human."
#looma #datadrivenstorytelling #filmmaker #filmmakerspotlight
@longevity_wines winemaker Phil Long used to gift his late wife and co-founder Deborah a glass heart every Valentine's Day. The heart on the label is a symbol of their love.
#datadrivenstorytelling #looma #longevitywines #storytelling #loomafilmmaker
Today we take you behind the lens of Looma filmmaker @jonah.moshammer . If you've been on our account recently, chances are you've witnessed his creations, like "Imperfections" featuring @ravelandstitchwines winemaker Elizabeth Kester.
"Listening is the key to making a good film. Genuinely listening. When I start the interview process, I generally know what soundbites I'm looking for, but I’m also trying to remain open to following any unplanned narrative threads that present themselves. For the Ravel & Stitch interview, I asked Elizabeth a few questions about the adventurous nature of her wines that didn't quite connect. However, I was able to pick up on her excitement for the imperfections and messiness that makes each wine unique which resulted in a beautiful story. At the end of the day, I enjoy filmmaking because of people like Elizabeth. Filmmaking allows me to meet new people, empathize with their perspective and capture distinctive moments day after day."
#theloomaproject #loomafilmmaker #filmmakernetwork #filmmaker #datadrivenstorytelling #filmmakerspotlight #ravelandstitch #looma
Imperfections are to be embraced, not feared, according to @ravelandstitchwines winemaker Elizabeth Kester — they're a key part of creating a unique flavor profile.
#looma #theloomaproject #imperfections #ravelandstitch #datadrivenstorytelling
