Intalight赛炜
Exploring the Whole Eye
Intalight was founded by a group of scientists and industry veterans of Silicon Valley in 2014 with a core mission to develop the most advanced ophthalmic technologies. Commissioned by Intalight brand department, we systematically upgraded its visual identity to present an optical leader with more professional and more reassuring identity to the public and practitioners.
The spotlight in the darkness symbolises hope and attracts pioneers to explore, which is the spirit. Intalight has always been committed to making scanning clearer and more accurate through developing hardware and software technology. Therefore, we chose the spotlight as an identity element, and blend it into design system, including graphics, colours, and layout. With flexible spotlight visual system, Intalight claim its professionalism in concise and ordered identity.
Service:
Logo
Brand Identity
Visual Identity System
Creative Direction
Digital
Team
Feng Tong
Li Ruiyang
Hu Tuomeng
Wang Mengge
Jiang Ying
Li Ye
#loofdesign #branding #brandidentity
🔹Check out this stunning motion poster created by @loof.design for Indie Chinese Cinema Week 2024!
Join us at @sinematranstopia for a week-long celebration of powerful films that unite us through the language of cinema. From Jia Zhangke’s ”The World“ on opening night to exclusive premieres and thought-provoking shorts, this year’s lineup is not to be missed. 🌍
🗓️ Oct 18–27
🎟️ Tickets: 7 euros
📍 Sinema Transtopia
LINK IN BIO for the full program and tickets
Get ready for an unforgettable cinematic journey!
#IndieChineseCinemaWeek #ICCW2024 #CinemaAsAUnitingLanguage #SinemaTranstopia #loofdesign #FilmLovers #berlinevents
🔹Just before our annual film festival - Indie Chinese Cinema Week (ICCW) - kicks off, we‘re thrilled to unveil the 𝟐𝟎𝟐𝟒 𝐈𝐂𝐂𝐖 𝐊𝐞𝐲 𝐕𝐢𝐬𝐮𝐚𝐥, created by 𝐥𝐨𝐨𝐟 𝐝𝐞𝐬𝐢𝐠𝐧!
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“Scattered and fractured notes of dissonance are gathering; in the overlooked corners, small and distinct voices pulse with life, endlessly seeking, growing, and reaching toward one another. We are, and have always been, one indivisible sound, resonating together as one.”
The poster transforms the essence of ‘gathering scattered and fractured notes of dissonance’ into a visual narrative. Bold strokes of ink and diverse, singular marks weave through text and image, capturing the power of crossing borders and defying conventions. The flow of information is seamless and fluid, drawing the audience deeper into the immersive world of cinema, where boundaries blur and new perspectives emerge.
@loof.design
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🔹We invite you to explore the fluidity and diversity of Chinese-language storytelling, pushing boundaries while embracing the dissonance and harmony that come together in this year’s film selections.
The full program is launching tomorrow — stay tuned for exciting festival updates and surprises!
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The 2024 ICCW is presented by CiLENS and @sinematranstopia , with special thanks to our partner @loof.design and sponsor @clubmixde .
#ICCW2024 #chinesefilm #filmfestival #community #berlinevent
So Acai Issue 1
3/3
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So Acai 成立于2017年，是国内首个以 “超级食物”为核心的健康食品品牌。So Acai 始终采用天然安全的食材组合，专注于提供无添加、高营养的健康食品。
"让更多人爱上根植干净营养的健康生活方式”一直是So Acai的初心，我们希望自己不单单只是做产品，更帮助大家真正认识健康饮食，并陪伴大家一起实践。
于是，“始于真挚”便构成了So Acai第一期的主题。
一本可读的刊物更像是品牌内在精神世界的表达，So Acai是怎么看待健康食物的，健康生活方式应该如何被践行。
我们通过文本段落、影像、负空间之间的对比度和节奏搭建出了So Acai的编排风格，营造出舒适、自然的阅读体验。另外我们选用了硬挺的封面纸和柔软轻薄的内页纸来提升整体刊物质感，帮助读者静下心来细细阅读，从而感知到So Acai的品牌理念。
由此翻开，进入SA的世界。
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So Acai was established in 2017, and it is the first health food brand in China that revolves around "superfoods". So Acai consistently utilizes a combination of natural and safe ingredients, with a focus on offering health foods that are free from additives and high in nutrition.
The mission of So Acai has always been to make more people fall in love with a clean and nutritious healthy lifestyle. We aspire to be more than just a product; we aim to genuinely educate people about healthy eating and accompany them on their journey to practice it.
Therefore, "Passion Honesty Efforts" became the theme for the first phase of So Acai.
A readable publication is more like an expression of the brand's internal spiritual world. How So Acai views healthy food and how a healthy lifestyle should be practiced.
We have constructed So Acai's layout style through the contrast and rhythm between text paragraphs, images, and negative space, creating a comfortable and natural reading experience. Additionally, we chose a rigid cover paper and soft, lightweight inner pages to enhance the overall tactile sensation of the publication, helping readers to immerse themselves in a focused reading experience and perceive So Acai's brand philosophy.
Turning the page, stepping into the world of So Acai.
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#loofdesign #magazine #branding
So Acai Issue 1
2/3
-
So Acai 成立于2017年，是国内首个以 “超级食物”为核心的健康食品品牌。So Acai 始终采用天然安全的食材组合，专注于提供无添加、高营养的健康食品。
"让更多人爱上根植干净营养的健康生活方式”一直是So Acai的初心，我们希望自己不单单只是做产品，更帮助大家真正认识健康饮食，并陪伴大家一起实践。
于是，“始于真挚”便构成了So Acai第一期的主题。
一本可读的刊物更像是品牌内在精神世界的表达，So Acai是怎么看待健康食物的，健康生活方式应该如何被践行。
我们通过文本段落、影像、负空间之间的对比度和节奏搭建出了So Acai的编排风格，营造出舒适、自然的阅读体验。另外我们选用了硬挺的封面纸和柔软轻薄的内页纸来提升整体刊物质感，帮助读者静下心来细细阅读，从而感知到So Acai的品牌理念。
由此翻开，进入SA的世界。
-
So Acai was established in 2017, and it is the first health food brand in China that revolves around "superfoods". So Acai consistently utilizes a combination of natural and safe ingredients, with a focus on offering health foods that are free from additives and high in nutrition.
The mission of So Acai has always been to make more people fall in love with a clean and nutritious healthy lifestyle. We aspire to be more than just a product; we aim to genuinely educate people about healthy eating and accompany them on their journey to practice it.
Therefore, "Passion Honesty Efforts" became the theme for the first phase of So Acai.
A readable publication is more like an expression of the brand's internal spiritual world. How So Acai views healthy food and how a healthy lifestyle should be practiced.
We have constructed So Acai's layout style through the contrast and rhythm between text paragraphs, images, and negative space, creating a comfortable and natural reading experience. Additionally, we chose a rigid cover paper and soft, lightweight inner pages to enhance the overall tactile sensation of the publication, helping readers to immerse themselves in a focused reading experience and perceive So Acai's brand philosophy.
Turning the page, stepping into the world of So Acai.
-
#loofdesign #magazine #branding
So Acai Issue 1
1/3
-
So Acai 成立于2017年，是国内首个以 “超级食物”为核心的健康食品品牌。So Acai 始终采用天然安全的食材组合，专注于提供无添加、高营养的健康食品。
"让更多人爱上根植干净营养的健康生活方式”一直是So Acai的初心，我们希望自己不单单只是做产品，更帮助大家真正认识健康饮食，并陪伴大家一起实践。
于是，“始于真挚”便构成了So Acai第一期的主题。
一本可读的刊物更像是品牌内在精神世界的表达，So Acai是怎么看待健康食物的，健康生活方式应该如何被践行。
我们通过文本段落、影像、负空间之间的对比度和节奏搭建出了So Acai的编排风格，营造出舒适、自然的阅读体验。另外我们选用了硬挺的封面纸和柔软轻薄的内页纸来提升整体刊物质感，帮助读者静下心来细细阅读，从而感知到So Acai的品牌理念。
由此翻开，进入SA的世界。
-
So Acai was established in 2017, and it is the first health food brand in China that revolves around "superfoods". So Acai consistently utilizes a combination of natural and safe ingredients, with a focus on offering health foods that are free from additives and high in nutrition.
The mission of So Acai has always been to make more people fall in love with a clean and nutritious healthy lifestyle. We aspire to be more than just a product; we aim to genuinely educate people about healthy eating and accompany them on their journey to practice it.
Therefore, "Passion Honesty Efforts" became the theme for the first phase of So Acai.
A readable publication is more like an expression of the brand's internal spiritual world. How So Acai views healthy food and how a healthy lifestyle should be practiced.
We have constructed So Acai's layout style through the contrast and rhythm between text paragraphs, images, and negative space, creating a comfortable and natural reading experience. Additionally, we chose a rigid cover paper and soft, lightweight inner pages to enhance the overall tactile sensation of the publication, helping readers to immerse themselves in a focused reading experience and perceive So Acai's brand philosophy.
Turning the page, stepping into the world of So Acai.
-
#loofdesign #magazine #branding
loof.awards | 3件作品入围Hiiibrand Awards 2022
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JMGO坚果投影
Shroom Forest
LORING NEW YORK
入围
第十三届 Hiiibrand Awards 国际品牌&传达设计大奖
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关于 Hiiibrand Awards
Hiiibrand Awards 国际品牌&传达设计大奖聚焦品牌塑造和设计价值，通过全球范围的征集和评选，褒奖优秀品牌实践和设计力量，旨在推动品牌和传达设计领域的交流和发展。Hiiibrand Awards 分为品牌奖和设计奖两类奖项。作为一项历经十余年，国际性、专业性、前瞻性俱佳的大奖，Hiiibrand Awards 代表着行业的权威和标准，是高质量品牌和设计实践的象征。
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Since 2010, the Hiiibrand Awards has been held for 13 consecutive years. In 2022, the former "Hiiibrand International Brand Design Awards" and "Hiii Typography International Typography Design Competition" will be merged and officially renamed as " Hiiibrand International Brand & Communication Design Awards".
@hiiibrand
#loofdesign #branding
loof.design获得2023年iF设计奖
loof.design is winner of this year’s iF DESIGN AWARD
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黑天鹅2022中秋月饼礼盒获得包装类别的奖项
Blackswan 2022 Mid-Autumn Mooncake Gift Box, won in the Packaging discipline, in the Food category.
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QUOGEN壳间获得品牌识别类别的奖项
QUOGEN, won in the Communication discipline, in the Company Branding category.
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Shroom Forest获得品牌识别类别的奖项
Shroom Forest, won in the Communication discipline, in the Company Branding category.
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@ifdesign
#loofdesign #ifaward #designawards #branding #brandingdesign #packaging #packagingdesign
