Norwich City Football Club is an English professional football club based in Norwich, Norfolk. As of the 2021–22 season, the team competes in the Premier League, the top tier of English football, after winning the 2020–21 EFL Championship title. The club was founded in 1902.
Together with industry-leading agency
@someoneinlondon , whose work includes similar projects at Tottenham Hotspur, Manchester City and Wolverhampton Wanderers, the club has created a modernised, evolved crest which will ensure consistency across all digital, print and physical branding.
The club has recently undergone a review of its brand, which confirmed a number of technical challenges and accessibility issues centred around the main club crest. There were also inconsistencies with the versions of crests used, with different iterations around our own stadium and incorrect crests easily accessible online.
The new crest features a redesigned lion, castle and canary, each of which have been redrawn to overcome the technical issues found. By simplifying the elements and removing a lot of the unnecessary detail, the crest now renders strongly in both small and large scale.
The black keyline around the crest has also been removed, with the balance improved by positioning the ball in the centre of the crest.
The crest will be introduced and formally used from June 17, 2022. Our 2022/23 kits will be revealed shortly after, which will feature the evolved crest for the first time.
A new crest was designed by
@tobiashall and logo legend
@robclarketype
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