For centuries, Royal Ascot has stood as one of the defining moments of the British social season, where heritage, craftsmanship and formal dressing remain at the heart of the occasion. Within the Royal Enclosure, the top hat continues to be an enduring symbol of that tradition.
As Lock & Co. celebrates its 350th anniversary, we are proud to announce our appointment as Official Top Hat Licensee to Royal Ascot, a partnership shaped by shared heritage and a mutual commitment to British craftsmanship.
For more than 200 years, gentlemen have visited Lock & Co. Hatters in preparation for Royal Ascot, from first fittings to final polishing before race day. Today, that tradition continues through one of the world’s finest selections of top hats, carefully sourced and restored by our master hatters, alongside private fittings and restoration services designed to preserve the rituals of occasion dressing for generations to come.
#LockHatters #RoyalAscot #TopHat #AscotRaces #AscotRacecourse
There is something handsomely stylish about full Ascot attire: a top-to-toe expression of unapologetic polish.
A morning suit, delivered with Huntsman precision, sets the foundation. Clean lines and a classic silhouette establish subtle authority, built upon with a crisp shirt, tonal wool waistcoat and grenadine tie. Mirror-gloss Oxfords by George Cleverley signal intent before a bet is even placed, while one of Lock & Co. Hatters’ finest silk top hats, precisely fitted by hand using the 19th-century conformateur, crowns the look.
Add a meticulous grooming ritual - a traditional hot towel wet shave, sculpted haircut or beard trim and the sublime scent of Highgrove ‘Splash’ - and you are not simply dressed for Royal Ascot; you are curated for it. This is heritage tailoring meeting modern grooming swagger: refined lines, assured presence, and a quiet confidence that turns heads from the parade ring to the Royal Enclosure.
@huntsmansavilerow@georgecleverley@lockhatters@truefittandhillofficial
#RoyalAscot #AscotRaces #AscotStyle #RoyalEnclosure #LuxuryMenswear
Photography by @gregjwchalmers
Are you Royal Ascot ready?
Your top hat should be.
As the oldest hat shop in the world, we know a thing or two about tradition, and how to wear it well.
For over 200 years, gentlemen have visited Lock & Co. in preparation for Royal Ascot. In the Royal Enclosure, a top hat is not simply part of the dress code, it is part of the occasion itself.
The right fit makes all the difference. A properly fitted top hat sits straight, feels secure and complements the wearer’s frame, which is why each fitting is carried out with precision and care.
Top hat fitting appointments are available, though not required.
#LockHatters #RoyalAscot #TopHat #RoyalAscotHats #RoyalAscotFashion
Royal Ascot begins long before the first race.
It starts with the search for the perfect hat. A piece that not only meets the traditions of the Royal Enclosure, where hats must have a base of at least 4 inches (10cm), but one that feels entirely your own.
The Spring / Summer 2026 Lock Couture by Awon Golding collection celebrates 350 years of Lock & Co. history, drawing inspiration from the women who have passed through No. 6 St James’s Street over generations. Elegant silhouettes, sculptural forms and modern craftsmanship come together in pieces designed to be remembered long after the final race.
Discover the collection in store at No. 6 St James’s Street and online.
#RoyalAscot #AscotRaces #Races #RacesFashion #AscotHats
Photography @thisisseventy7
Model @meg__sellers
HMU @rachaelholdingmakeup
This beautiful, limited-edition English fine bone china tankard is part of the Lock & Co. Hatters 350th anniversary collection.
From the reigns of King Charles II to His Majesty King Charles III, Lock’s has proudly served London and beyond since 1676. As the oldest hat shop in the world and one of the oldest family-owned businesses still in existence we have provided the very best quality hats, outstanding customer service and offered an ownership experience second to none.
Our limited-edition anniversary tankard has been specially commissioned by Lock & Co., and made entirely by hand in Staffordshire, England, using traditional methods which remain unchanged for over 250 years.
This English fine bone china tankard has passed through the hands of no fewer than 40 highly skilled and dedicated craftsmen in the Staffordshire potteries, ensuring unsurpassed quality and attention to detail. Featuring a beautifully illustrated image of our 17th century townhouse, and some of our most iconic hats throughout the last 350 years including a Top Hat, Bowler Hat and a Ladies Couture Hat which makes this piece both distinctive and highly collectible.
There are 350 pieces in total which reflect the charm and heritage of the brand; with each tankard being numbered from 001-350. Thoughtfully presented in a handcrafted, 350 anniversary gift box, which was made in the UK from 85% recycled materials, and featuring recyclable, biodegradable gold foiling.
Available now in store and online.
#Lock350 #LockHatters #HatShop
Shot just outside London, a contemporary spin on a country sports/shooting look first seen in the late 18th to early 19th century, as explained within Fashion History’s comprehensive timeline.
As menswear moved from riding breeches into full length trousers, there was a transitional period where closer cut trousers were worn with tall riding boots, before city and country dress became more clearly separated. This look draws from that moment, bringing it into a modern setting, keeping the silhouette clean and elongated, while still feeling natural to the environment.
The vented sports coat features a storm collar for inclement weather, with neat turn back cocktail cuffs. Worn with our made-to-measure gilet, silk cravat and RTW shirt, available to buy online and in-store from 10 Savile Row.
@onsavilerow
Hats @lockhatters
Cooling linens. Soft cottons. Airy weaves.
Light, breathable, made for the sun.
Spring / Summer 2026, now available in store and online.
#LockHatters #SS26
Production @thisisseventy7
Cooling linens. Soft silks. Airy weaves.
Light, breathable, made for the sun.
Spring / Summer 2026, now available in store and online.
#LockHatters #SS26
Introducing our latest addition of spring and summer hats, now available in store and online.
Drawing on 350 years of craftsmanship and tradition, Lock & Co. presents this season’s lightest, most sun-ready selection yet: a fresh wave of hats crafted for the warmth ahead.
#LockHatters #SS26 #HatOfTheDay #HatShopping #NewHat
Photography @thisisseventy7
Menswear Stylist @davidpnolan
Models @albertmordue@meg__sellers
HMU @rachaelholdingmakeup
350 in bloom 🌸
A celebration of the past, and everything to come.
Design by @sophienewmanfloristry
#Lock350 #LockHatters #HatShop #StJamesLondon #MayfairLondon
Introducing the Tetbury baseball caps, part of our Highgrove collection.
Designed to bring together classic character and modern ease, each cap is crafted with careful attention to detail and finished with Lock & Co. embroidery in gold.
The navy style is made from soft cashmere, warm and durable, while the green and beige check versions are crafted from pure UK wool, breathable and versatile across the seasons.
A percentage of proceeds from the Tetbury collection supports The King’s Foundation.
Available online and in store.
#LockHatters #TheKingsFoundation #Highgrove #BritishCraftsmanship #HatShop
Photography @studio__hahn
Model @jaklowdon
Styling @davidpnolan
HMU @danni_hair_makeup
Production @sobrandneu
Set Design @bryonyedwards_
