Lobby Briefing, April.
“Community” is everywhere - but what does it mean?
Busy launches and long guest lists might look like a community, but it doesn’t behave like one.
They’re built through trust and earned over time - it’s in the details, being reliable, and making people feel valued.
Communities that show up for brands, and the ones the brand’s show up for in return.
You can buy attention, but you can’t buy advocacy.
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Lobby Briefing, March.
Stores, physical spaces and what that means in PR has been coming up a lot recently.
We’ve always said that strong PR comes down to answering three questions -
What you say
When you say it
Who you say it to
But with the concept of space coming through the agency so much recently it’s got us thinking that sometimes where you say it and where it’s heard are just as important.
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