LOA welcomes Rikako Yagi as our brand ambassador, embodying the quiet elegance and aroma-led lifestyle at the heart of Life of Aroma.
#LifeOfAroma #LOA #LOAPhilippines
LOA has been honored at the WWD Beauty Best Cosmetics 2025 (Salon Division), a prestigious ranking by WWD Japan, the industry’s leading beauty and fashion publication.
LOA THE OIL • 1st Place - Hair Oil Category • 1st Place - Styling Products Category
LOA THE BALM • 2nd Place - Styling Products Category
In just over two years since launch, LOA has sold 3.3 million bottles worldwide and earned the trust of professional hairstylists across Japan. These awards further cement LOA’s reputation as one of the country’s most reliable beauty brands.
Created to expand the possibilities of hair design, LOA goes beyond form (cut, perm) and color, introducing fragrance as a new element in the salon experience. By integrating scent, LOA helps hairstylists craft unique and memorable experiences while elevating client satisfaction.
Now in the Philippines LOA is available at select salons and stores, including:
* Fend’z Hair Gallery (@hairbyfendidudi@fendzhairgallery )
* Juno Hair BGC (@junohair.bgc )
* Mitsukoshi Beauty (@mitsukoshi_beauty )
We are grateful for your continued support as we bring these award-winning products to hairstylists and clients in the Philippines.
Living with Fragrance, Toward a New Kind of Beauty.
LOA welcomes actress Rikako Yagi as our brand ambassador, further deepening the world of “Life of Aroma — Living with Fragrance.”
With her translucent presence and the quiet strength that resides within stillness, the atmosphere that Yagi-san embodies resonates deeply with LOA’s philosophy: “Life of Aroma — Living with Fragrance.”
From here, together with Rikako Yagi, a new brand story of fragrance and beauty begins.
#LifeOfAroma #LOA #LOAPhilippines
Experience the unique quality of LOA and how it can transform your haircare and hairstyling routines!
Join us for a hairstyling event tomorrow held by celebrity hairstylist Renz Pangilinan. 🤍✨
See you at MITSUKOSHI Beauty on March 14,2026!
#LOA #LOAPH #MITSUKOSHIBeauty
Where SPF meets fragrance.
Neroli Smoke Tea, wrapped in understated elegance🤍
Available at @mitsukoshi_beauty and @fendzhairgallery
#LOAThePerfumeUVSpray #LOAPH #LOAPhilippines
Tropical heat calls for protection that feels effortless.
LOA The Perfume UV Spray shields from UV while leaving a soft, refined scent on the skin☀️
Light, fresh, and made for everyday sun-filled moments.
#LOAThePerfumeUVSpray #LOAPhilippines #LOAPH #TropicalEssential
LOA The Oil is made for tropical days—no stickiness, just deep moisture and a beautiful scent.
For hair, LOA The Oil Care protects from heat and UV while keeping it soft, shiny, and weightless🤍
#LOAPH #LOAPhilippines #PerfumeOil #MadeInJapan
Smell good, feel good, look good.
LOA The Oil (White Bottle) gives you a subtle, long-lasting fragrance — while LOA The Oil “Care” (Pink Bottle) doubles as a hair scent and heat protectant for everyday styling.
#LOAPH #LOAPhilippines
LOA The Oil (White Bottle)
Thicker texture with a longer-lasting, stronger scent.
Perfect for the body, and also great for hair tips or super dry hair🤍
LOA The Oil “Care” (Pink Bottle)
Lightweight with UV & heat protection for hair.
Lighter scent, non-sticky, and perfect for everyday hair care💗
#LOATheOil #LOAPH #LOAPhilippines
Sun, heat, and sea—your hair stays protected.
LOA The Oil “Care” shields your strands from UV and heat styling, wherever summer takes you☀️🌊
#LOAPH #LOAPhilippines
Almost summer in the Philippines🌾☀️
LOA The Oil “Care”—your effortless beach essential, keeping hair soft and radiant under the sun.
Available in 30ml & 100ml, perfectly travel-friendly for carry-on. Minimal, light, and timeless.
#LOAPH #BeachEssentials #SummerGlow
