Design as a connective layer.
Match cuts, overlays and typography organize meaning across years of historical footage from ESPN.
Design reframes the archive, without competing with it.
How do you create a music vídeo without ever touching a camera?
This is Jah Calling.
For this project, we built an entire cinematic universe using AI, from storyboard to final sequence.
No physical sets.No cameras. Just imagination, visual research, and a lot of experimentation.
By exploring different tools and refining prompts, lighting, materials, and environments, we gradually transformed abstract ideas into tangible visuals. What started as concepts evolved into images, and ultimately, into film.
This video offers a glimpse into the making of the Jah Calling universe.
Visual Concept: @ana__dop
#AIinFilm #CreativeProcess #VisualStorytelling MusicVideo aicreative
Jah Calling, by Renato Parmi, LilBoy Bruce, and Afrozil, is a deeply spiritual song, an invitation to a journey toward peace, love, and unity.
The music video was created with the support of artificial intelligence and unfolds as a symbolic journey through surreal landscapes, guided by heroes in search of spiritual illumination.
In this project, technology and human sensitivity come together to create a sensory experience. Visual Concept: @ana__dop
In a universe of stars on the court, the visuals come together 🏀⭐️
From script and shot lists to styleframes and animation, @mafe.etc (one of the designers who worked on this project) explains how we transformed raw footage into bold, rhythmic motion.
Each step reveals how structure, design, and movement come together to amplify the energy of the game. A handcrafted process where every frame is carefully shaped to feel alive.
In a state of zero gravity, the visuals of the videos come together. Illustrated stars, bold letters, and cosmic textures floating in motion.
The videos we created celebrate the fusion of sports, space, and motion design.
We were invited by Disney to create a motion design campaign promoting the 2025 NBA season on ESPN.
Our goal was to capture the energy, rhythm, and excitement of basketball through bold design, dynamic animation, and a touch of LLAMA’s signature style.
From the courts to the crowds, every shot was crafted to celebrate the culture, movement, and intensity of the game.
Turning sports broadcast graphics into a handcrafted experience.
LLAMA Team
Direction: @gferreirinha , @pedrokobuti
Design: @doizenni , @guma_nutinski , @ryansmallman@mafe.etc
Motion Design: @caiqmoretto , @laridutwit , @scarnno , Sergio Filho
Cel Animation: @tedesco_bruno , @guma_nutinski
Editing: @gparmigiani
Disney Team
Creative Direction: @rodrigomattua
Production Coordinator: Thiago Araújo
Writers: Pedro Lopes e Lorenzo Haddad
Editing: Felipe Silva
Design: Guilherme Carvalho
Sound Design: Marcel Ribeiro
Go behind the scenes of AIR and see how we brought this project to life!
Witness the creative process, the challenges, and the magic of 3D in motion. ✨
Believe it or not, we only had 9 days to create all the designs and animations you see in this video.
This project was a collaboration with Topo Studio in Sweden, and @combustion.studio was responsible for bringing the sound design to life. ⚽️✨
All of that in just over a week. Crazy, right?
We teamed up with the Swedish agency ‘Topo Studio’ on an exciting new project for FIFA! ⚽️
For all the soccer fans out there, we’re thrilled to share this piece,
where we designed and animated dynamic visuals to celebrate the sport,
honor the clubs, and announce the Club World Cup 2025.
Stay tuned for more!
