An innovation with a purpose. Can prayer beads be made more hygienic, to help pilgrims stay infection-free? Saudia, the world’s leading carrier of religious travel, decided to make a difference.
Client: Saudia
Agency: Saatchi & Saatchi, Dubai & Leo Burnett, Jeddah
Chief Executive Officer: Bassel Kakish
Chief Strategy Officer: Tahaab Rais
Chief Creative Officer: Sebastien Boutebel
Business Lead: Samir Antoun
Head of Production: Shereen Mostafa
Creative Director: Kelly Tomes
Business Director: Makram Khatib
Senior Creative Director: Rita Harbie
Creative Director: Hagall Muniz
Editor & Motion Designer: Joao Xavier
Senior Manager: Julia Masri
Creative Director: Yasmin Sindi
Copywriters: Khalid Maina, Shaikhah Al-Otaibi & Hanaa Ayyad
Associate Production Director: Joumana Haddad
Senior Producers: Omar Gamal & Aly El Esseily
Senior Designer: Mario Abdallah
Product Consultancy: Tahaab Rais
Founder and Executive Producer at Deja vu: Manasvi Gosalia
Founder at D&F Labs: Shamsher Walia
Founder and Creative Director at Aetha Product Design: Tom Parsons
Senior Product Designer at Aetha Product Design: Michael O’Driscoll
Managing Director at MKVDigital: Asiya Ali
Director - PR, Comms & Influencers at MKVDigital: Shafaq Tariq
Director - Accounts & Client Service at MKVDigital: Waqas Basharat
Founder and Executive Producers at Liwa Content Driven: Sagar Rege
Senior Producer: Shweta Sandeep
Producers: Puja Chatterjee, Anjali Dhami & Jessica Periera
Post Producers: Islam Mohammed & Aditya Chavan
Editor: Chaarulatha Ramesh and Nikhil Soman
Camera work: Abdulrahman & Muhammad Shoaib
Grading : Nikhil Soman
Arabic Editor: Talal Dakkak
VFX/ 3D Artist: Pramod Nirwan at Animation DXB Creative
Like the Ramadan moon, each night in the Holy Month brings a quiet light.
A crescent of reflection, that grows fuller with patience and faith, guiding hearts gently toward hope, peace, and togetherness. Ramadan Kareem.
In 2025, Liwa wore many hats! creating standout work for our clients, producing for agencies, and earning awards and recognition along the way.
Here’s recapping a glorious year behind us…and getting ready to welcome new feathers for our 2026 cap!
#creative #production #recap2025
The brands that will lead are the ones that anchor their social presence in a strong ‘why’, a clear reason to exist, a strong cultural or functional value, and a narrative that extends beyond the feed.” @wherepujagoes , Business Director, Liwa, quoted in the new report on Social-First Trends 2026 from @samy.nordics and @thenetworkone .
The trend is your friend, and Puja joins expert professionals from around the world to predict what’s in, what’s out, and who would shine in an ecosystem increasingly being shaped by social. “The phrase ‘social-first’ itself is outdated. Social is a meaningful trigger to spark conversations that go way beyond, into other media. And that’s how deep, immersive experiences for customers can be created. We’re living in truly exciting times!"
Catch her complete interview now
2026 is here. We step into it clear-eyed, curious, and confident. May your ideas find momentum, your risks find reward, and your dreams find the courage to arrive. From all of us at Liwa Content.Driven...let’s make it count together always!
#NewYear #HappyNewYear #DreamOn #LiwaContentDriven
On the occasion of the 54th National Day, Liwa salutes the spirit of the UAE and the essence of the colors of the nation’s flag, which embody many emotions.
On Eid Al Etihad, we wish everyone a happy and blessed day.
#UAE #NationalDay #EidAlEtihad
LIWA worked with @bayutuae to highlight how Truboker and TruEstimate make property decisions smarter and simpler all delivered through a funny, engaging ad that makes real estate easier to understand.
Client: @bayutuae
Eman Qadeer - Brand Manager
Katrina Perez - Senior Design Manager
Remya Menon, James Jary and Farzeen Rahman
Liwa Team:
Agency Director/Executive Producer: @sagar.rege
Business Director: @wherepujagoes
Executive Creative Director: Vijay Kumar
Creative Art Director: @abhu_art
Account Director: @anji_d
Senior Account Manager: @nikkita_scholastica
Executive Producer: @shwetasandeep94
Producer: @jessper44
Producer: @aditi_heda
Associate Producer: @gauths93
Production Team: @allen.tomsart and @swaleeshotit
Post Producer: @islam_muhamed96
Director: Ahmed Al Noor
DOP: Aeyaz Hassan
1st AD: Amr Atef
Art Director: Zainab Vimanwala
Art Assistant 1: C/O Zainab
Wardrobe Stylist: Mariam Al Usman
Assistant Wardrobe Stylist: Abdul Majeed
Hair & Make-Up: Mariana Quintao
Production Assistant: Kashan Syed
1st AC: Jaycee
2nd AC: Armen
Gaffer: Walid
BB Gaffer and Spark: C/O Koko
Key Grip Bara Rashid
Best Boy Grip C/O Koko and Key Grip Assistant: C/O Koko
VTO: Maro
DIT: Arin
Sound Recordist: C/O Koko
Photographer: Thomas George
Photographer Assistant: C/O Koko
CAST:
Protoganist: Jonathan
Bayut Broker: Trixie
Honoured to collaborate with @leoburnettuae on @noon_uae x @always_arabia campaign designed to empower women.
LIWA proudly was the production arm of this meaningful project, bringing the creative vision to life.
@proctergamble /Always Team:
Khaled Elseginy - Brand Manager, P&G
Leo Burnett Team:
Yasmina Baz - Senior Creative Director
Juliana Salameh - Senior Art Director
Liwa Team:
Agency Director/Executive Producer: @sagar.rege
Executive Producer: @shwetasandeep94
Senior Producers: @jessper44 / @aditi_heda
Producer: @gauths93
Director: @swaleeshotit
Post Producer: @islam_muhamed96
Videographer: Ibrahim
Videographer's Assistant: Doren
Camera Assistant C/ O: Koko Filmz
Videographer 2: @allen.tomsart
HMUA: Mariana Quintao
Offline&Online Edit: @chaaru2000@nikhilantag
Supers Animation: @im.shubhdubey
CAST:
KOL: Nora
Consumer: Zainab
KOL Double: Audre Meschey
This Diwali, may your light outshine the lamps, your love outlast the night, and your laughter multiply with every spark. We at Liwa wish for brighter hearts and a kinder world for all. 🪔
#HappyDiwali #LightAndLove
