🎥 Pro Content Transforms Your Brand
Creating your own content is powerful.
But sometimes, elevating your brand requires more than just consistency—it requires perspective, strategy, and professional execution.
In this video, I share a case study featuring Michiel Brouns @citizen_of_the_planet_79 from Brouns & Co @linseedpaint exploring how sustained professional content creation has helped transform the outward face of his brand over time.
Together, we evidenced how intentional, high-quality video content can:
✨ Build stronger trust and credibility
✨ Create a more premium brand perception
✨ Communicate expertise more effectively
✨ Help businesses stand out in a crowded market
The Sustainable Video System exists to help people confidently create their own content using the tools they already have. But this highlights an important reality: sometimes bringing in a professional creative partner is what creates that initial elevation and momentum.
The goal isn’t dependency.
It’s building a brand presence that genuinely reflects the quality of your business.
#personalbranding #videomarketing #brandstrategy #contentcreation
Natural paint for wood and metal made the way it was made for millennia from linseed oil and mineral pigments. What’s not to like! #deplasticyourlife #naturalpaint #saynotoplastic #linseedoil #linseedoilpaint
In only a few days we will be at Maryland Sheep & Wool Festival!
We built our booth from scratch and painted it with the beautiful @linseedpaint Barn Red paint! Just natural pigment and linseed oil.
See you soon in Maryland ❤️
It was a pleasure hosting a lovely group from @spab1877 yesterday. I enjoyed giving my CPD presentation on linseed oil paint and showing people around the factory! Thank you’ve much to Julian Nudds from @jnconservation for organising. #historicpreservation #historicconservation #linseedpaint #linseedoilpaint #brounsandco
As if Michiel and I needed more proof of the importance of traditional building materials—but this says it all. When it comes to preserving historic structures, using the right materials isn’t optional, it’s essential.
We may sound like a broken record, but we’ll keep raising the alarm until it truly lands.
Only one month left to sign up for Guidhall’s inaugural event—don’t miss your chance. Secure your spot before it’s too late! guildhall-training.com. #historicpreservation #18thcentury #georgianhouse #delaware
🎨 Linseed paint: old-school formula, next-level performance!
Our fellow APT members are enjoying the opportunity to learn first-hand from experts like Michiel Brouns of Brouns & Co. @linseedpaint during this week's APT 2026 UK Study Tour. And yes — attendees got their hands dirty too! 🖌️
Yesterday, they spent the morning learning all about linseed oil paint — from its centuries-old origins to why some of the world's largest estates never stopped using it.
Brouns has brought back to market traditional paints, which allow moisture to wick out naturally and prevent rot rather than trapping it.
APT Study Tours are designed to provide you with special access to sites not available to the general public, tour conservation projects under active restoration, and learn about restoration and conservation tools and practices that may not be familiar to you.
While #APT2026UK is almost over, make plans to join us April 5 -12, 2027, in Italy! Details are coming soon and registration will open in late Spring 2026.
/travel-tours
#HistoricPreservation #linseedpaint #BuildingConservation #APT #SustainableBuilding #PreservationTech #BrounsCo
The first time APTI is visiting the UK! I’m helping organise the Yorkshire leg where we’ll be in a few days. For now, enjoy some impressions from the southwest! #APTI2026UK
Michiel and I took a week to really process everything from our time in Edenton—and we’re still blown away.
The enthusiasm, the passion, and the genuine care for heritage properties we experienced there was something special. Everyone we met in Edenton are true preservationists, committed to doing right by these historic buildings—and that’s not something you see everywhere.
We’re incredibly grateful to be part of this journey, helping restore and preserve these treasures for future generations. As we shared in our presentations: now more than ever is the time to act. If we don’t return to traditional materials and methods, we risk losing what makes these structures so meaningful—their original fabric.
A huge thank you to Sambo Dixon, Robert Leath, and Andrew Ownbey for your hospitality and for all that you do. And a special thanks to the Elizabeth Vann Moore Foundation and everyone at The Jenrette Foundation for sponsoring such an impactful event—we truly appreciate your support. 🙏
#HistoricPreservation #Edenton #PreservationMatters #TraditionalBuilding #heritage
Step inside the Parlor of the 1758 Cupola House 🏛️
Michiel shares why traditional building materials matter now more than ever—preserving not just structures, but the craftsmanship and stories they carry.
Thanks to the dedication of the Elizabeth Vann Moore Foundation, this extraordinary woodwork is receiving the care and materials it truly deserves. Because of their work, this space isn’t just restored—it’s protected for generations to come.
History lives on when we choose to preserve it. ✨. The point of our inaugural training at Guildhall is to make sure more folks learn from experts like Michiel! #historicpreservation #preservationmatters #historichomes #18thcentury #georgianarchitecture
Modern plastic paint works like a trash bag, trapping moisture in wood, causing it to rot. Don’t panic leaving wood exposed to let it dry out! #linseedoilpaint #linseedpaint
Sadly, sustainability takes a backseat at the Chelsea Flower Show! @the_rhs and @chelseaflowershow favour plastic paint over plant-based alternatives, ignoring and denying a voice to a British manufacturer committed to eco-friendly paint. Microplastics over linseed oil - what hope do we have? It’s a sad state of affairs. What a perfect example @theresponsibleedgepod ! #RHS #ChelseaFlowerShow #Greenwashing #antigreenwashing #asbp
