Sandro… Olé Olé Olé 🇮🇹⚽️
Still trying to process this moment.
I spent the afternoon at Sandro & Giulia Tonali’s home, and honestly, it’s one of those experiences that still doesn’t feel real. Walking in and seeing my artwork already hanging proudly in their kitchen completely blew me away 🤯🖤
Commissioned by Giulia for Sandro, this piece tells the story behind the player, the journey, the sacrifices, the passion.
From winning the Serie B title with Brescia, to lifting the Serie A trophy with AC Milan, signing for Newcastle United, and of course that unforgettable Carabao Cup victory.
A story of resilience, dedication and greatness, all captured in one piece, finished with a nod towards the Italian flag mounted in green, white and red 👌🏻
To have one of my favourite players, someone I’ve admired for years for the passion, elegance and intensity he brings to the game, appreciate my work like that honestly means more than I can put into words.
And then Sandro surprised me with his match worn Italy shirt… signed as well 🇮🇹✍🏻 il mio eroe 🤩
From watching him dominate midfield, to standing there talking about football, art and life with him, surreal doesn’t even begin to cover it.
A moment I’ll genuinely never forget.
Grazie mille Sandro & Giulia 💚🤍❤️👏🏻
As always @mark____peters on the lens 📸
Proud to Share a Career Highlight with Newcastle United Football Club
I’m thrilled to finally share one of the most exciting projects I’ve ever worked on: I was officially commissioned by Newcastle United to illustrate a special piece capturing the club’s journey to the Carabao Cup Final at Wembley, the homecoming bus parade, and the incredible Town Moor celebration, all woven into one highly detailed, celebratory artwork.
This piece was gifted to every player, coaching staff member, and their partners and was a true honour and milestone for me as an illustrator.
From intricate line work to gold foil finishes and spotted inks, this project was all about the emotion, energy, and pride surrounding this unforgettable season in NUFC history.
Every section tells a story, and I made sure to pack in as many memorable moments as possible.
A personal highlight? Handing over the artwork in person and getting to meet club legend Dan Burn, a surreal and unforgettable experience.
This commission represents more than just a professional achievement; it’s a tribute to the city, the supporters, and the magic of football when it brings people together.
Thank you to Newcastle United for trusting me with this piece.
Proud to unveil the Official London Marathon merchandise in collaboration with Marie Curie, Charity of the Year. 💛
A genuine pinch-yourself!
Moments like this don’t come around often. To work alongside such an inspiring organisation and contribute to their 2026 product development journey with an incredible team has been truly special.
A heartfelt thank you to everyone involved in making this happen.
To all those taking on the London Marathon this weekend, wishing you the very best. Go out there and make it count. 🏃🏻🏃♀️💥
*Available now, all over London!
James ✌🏻 x
Been sitting on this for a while.
We’re known for our visual storytelling, the jigsawed illustrations, the precision, the black and white that just hits. That’s not changing. But we wanted to open up another lane.
So this is a new direction for @linesbehind
Still built from the city, just distilled differently.
A more minimal take on LB, without losing its edge.
Bold shapes. Cleaner lines. A subtle nod to pop art.
And colour, finally colour, pulled straight from where we’re from:
Tyne Bridge green. Northern Star blue. Metro yellow (and yeah… pasties too 😉).
Same DNA. Just a different expression.
Let us know what you think. 💭👇🏻
All stocked up down at our LB Flagship, LGF Fenwick Newcastle.
Yes! the pint glasses are back in. A fresh pallet landed this morning, for those asking.
If you know, you know.
Don’t hang about! 💨
In a sea of sameness, be unmistakable. 💚🩷
This is what happens when branding refuses to whisper. ✍🏻
Some brands play it safe. Others take over the street.
Big flavour. Zero apologies. 🍔 @_40ounce_
📸: @sophinthenorth
How good do these look? 🐟
A newspaper in motion… only this one carries your fish & chips. 📰
Colmans, reimagined through illustration, capturing the moments, memories and stories that have shaped the last 100 years.
📸: @ganforbaitlike
