For the ASICS Nagino Women's Collection,
@all4runningstore asked me to produce a visual campaign.
A fun project. After quickly developing a concept (where yoga and running are connected in a flow through the Nagino collection), I decided to ask
@edwinvandersande to assist me with co-directing. This project turned out to become something I am really proud of.
While working with Edwin, he made me concious about my workflow and (bad) habits when it comes to creativity and film. His idea about the long shutter film roll shots was one of the examples that intruiged me, and motivated me to do things different.
@all4runningstore trusted us with our more experimental vision for this, big thanks to in particular
@jordyhindriks and
@sarinaverberne .
Gaffer:
@nielszweekhorst
Grading:
@edwinvandersande
Camera, edit, production by me.
