Stills REEL
A big thanks to all the photographers with whom we've worked, and of course the creatives and producers at the agencies.
Nothing is possible without collaboration.
New CGI work from our team at Limehouse for @thinkerbellpics × Cremissimo.
Ice cream that looks as good as it tastes.
Packed with detail — a category that’s traditionally difficult to achieve true photorealism in CGI. The closer you get, the more it tends to fall apart.
We focused on the details that usually give it away — texture, melt, light, etc.
From micro-detail in the ice cream surface to fully controlled lighting and melt behavior, every frame was built to hold up at hero level across campaign assets.
#CGI #VFX #FoodCGI #Photorealism #CreativeProduction #FMCG
BIG AUTOMOTIVE VISUALS. SMARTER PRODUCTION.
GWM Tank 500 & 300 Hybrid Range
CGI, AI & Retouch
For this campaign, the vehicles were built in CG from CAD data, giving complete control over lighting, detail and camera angles.
The environments were created using a blend of stock, AI generation and retouch, allowing the visuals to maintain a premium automotive look while remaining flexible across campaign formats.
A hybrid production approach designed for modern campaigns.
#automotiveadvertising #cgi #vfx #creativeproduction #automotivecampaign #postproduction #creativeagency
NEW AUTO WORK - Campaigns today need to travel everywhere - TV, digital, social, OOH.
More brands are turning to hybrid production — blending #CGI, #AI, #liveaction, and #post to create content that can scale fast without sacrificing craft and quality of work.
Our latest work on #GWM’s “#BeMoreTank” campaign is a good example of that approach.
CGI. AI. Retouch.
Built for modern automotive campaigns.
The Team:
Client - GWM Australia @gwmaustralia
Agency - Thinkerbell @thinkerbellpics
Chief Creative Officer - Tom Wenborn
National Chief Creative Officer - Jim Ingram
Creative Director - Sean McNicholas
Creative - AJ Mclauglin
Creative- Annabel Begeng
Agency Producer - Claire Monfort
Group Account Director - Louise Rutherford
Account Director - Sam Rouse
Managing Director - Jaime Morgan
Chief Strategic Officer - Adam Ferrier
Production & Post - Limehouse
ECD - James Lucas
CGI Head - Chris Andrews
Producer- Ashlee Savins
NEW WORK - GWM Tank 500 and Tank 300 hybrid range. CGI cars built from CAD, stock, and AI with retouched backgrounds. This is part of the GWM 'Be More Tank' campaign.
Client - GWM Australia @gwmaustralia
Agency - Thinkerbell @thinkerbellpics
Chief Creative Officer - Tom Wenborn
National Chief Creative Officer - Jim Ingram
Creative Director - Sean McNicholas
Creative - AJ Mclauglin
Creative- Annabel Begeng
Agency Producer - Claire Monfort
Group Account Director - Louise Rutherford
Account Director - Sam Rouse
Managing Director - Jaime Morgan
Chief Strategic Officer - Adam Ferrier
Production & Post - Limehouse
ECD - James Lucas
CGI Head - Chris Andrews
“Don’t Think, Just Nova” BTS - rolling out nationally. Great team collaboration and energy. More to come.
RGA
* Executive Producer: Kyle Belcher
* Creative Director: Rachel Blacklaws
* Associate Creative Director: Courtney Fry
* Group Account Director: Josh Agnew
Nova
* Chief Growth Officer: Adam Johnson
* Marketing Director: Troy Pearce
* Marketing Manager: Sam McGraw
Production: Limehouse
* Managing Director: Duncan Harriss
* Producer: Ashlee Savins
* Director & DOP: @jeremyshawwork
* ECD & Grade: James Lucas
* CGI & Digital Clean Up: Chris Andrews & Rhys White
* Production Coordinator: Giovanna Maselli
* 1st AD: Darin Berlin
* 1st AC: Louis Lau
* Gaffer: Simon Taylor
* Prop Stylist: Rebecca Riegger
* Standby Props: Tony Moss
* Best Boy: Matteo Macri
* Sound Recordist: Eren Sener
* Runner: Laura Potenza
Last year at Limehouse, we definitely had some fun pushing our creativity in many ways - and formats.
From rush-hour drinks with bite @hardratedau to a perfectly balanced ginger classic with @schweppes from automotive heavyweights like @audi and @gwmaustralia to the Upside Down Stranger Things × @maxibon to mythical creatures delivered on demand with @ubereats .
Different worlds. Same obsession: craft, attention to detail, and a strong dedication to making it happen.
⚡️Top Production Company – Ranked among the best in Australasia by Campaign Brief for 5 consecutive years.
⚡️The Work 'Best of' 2025 – Acceptances across VFX, TV, Integrated, and Print; for both our Production and Post.
⚡️2x Bestads Picks – Recognised for our craft on GWM ‘Effortless Towing’ and Stranger Things x Maxibon.
⚡️2x Campaigns Gone Global – Our world-building of Netflix's Stranger Things (for Maxibon) and hyper-stylised Formula 1 for IC Markets scaled from local launches to international stages.
Cheers to another year of creativity, hard work, and some fun.
Music credit: @sounds.like.studios@felix_0rlando
Composer/Sound Designer
