Lime PR has been instrumental in creating a hugely successful Milan Design Week for @gaggenauofficial . It all began with the preview and private dining experience on Sunday evening. Three Michelin star chef @tohrunakamura crafted a culinary interpretation of the ‘Presence’ theme for top-tier media and influential voices from the design world. This was followed by Press Day, which welcomed over 200 leading global media titles.
Working closely with the Gaggenau team and their partners is incredibly rewarding. From collaborating with the talented filmmakers and photographers, engaging with influencers, KOLs Press and consumers to creating the advertising throughout the city, this was a tremendous group effort.
#MilanDesignWeek #SaloneDelMobile #PR #Event #CreativeCommunications #Agency
With AI topping the Davos agenda, and becoming an everyday essential everywhere else, find out what consumer’s think of AI’s use in marketing. Does it look too real, is it seen as deceptive, does anyone care?
Find the link to The Juice article in the bio.
As broadcast TV dies, do TV adverts die with it? Or does the rise in ads on streaming services breathe new life into the marketing medium? (Just over half of new Netflix subscribers choose the ad option.) Curious what this means for marketers? Dive into the full breakdown in our latest Juice article.
Find the link in our bio.
The Lime PR team once again orchestrated a masterful launch event for @gaggenauofficial The virtual launch conference, hosted by Design Editor @becky_sunshine , garnered an audience of Architects, Designers and influential journalists from such titles as the Financial Times, Decanter, LivingEtc, H.O.M.E., and Marie Clare Masson. Together, they heard from the management and design figures of Gaggenau, saw the capabilities of the appliances demonstrated and viewed beautiful pre-shot footage. The slick production and cultivation of the key audience members has created a groundswell of positive coverage for Gaggenau.
Kicking off Gaggenau’s newest launch: Minimalistic series. Lime team travelled to Munich, taking you behind the scenes as Gaggenau stakeholders unveiled the new Minimalistic series. This was a launch that started the conversation between press and kitchen lovers globally.
Helping @gaggenauofficial create an event toolkit and communicate with the global press about the upcoming launches, we had our man Rokas telling the press pack all the right things, and looking damn good doing it.
As gym memberships get their New Year’s resolution boost, it’s a good time to remind ourselves how the luxury gym differentiates itself.
Find the link to The Juice article in our bio.
Gaggenau’s elevated event at Milan Design Week 2024 included an exclusive performance choreographed by Phillippe Kratz. See how Lime PR amplified the experience through the link on our bio.
Gaggenau’s incredible MDW installation and Essential Induction demanded an audience. See how Lime PR brought the world to be wowed through the link on our bio.
