๐จ ๐๐ฎ๐๐ ๐ฐ๐ฎ๐น๐น: ๐๐ถ๐บ๐ฒ๐ฐ๐ฟ๐ฎ๐ณ๐ ๐ฎ๐ @mpts_london ๐๐ต๐ถ๐ ๐๐ฒ๐ฒ๐ธ
This Wednesday and Thursday, you'll find us at Stand F70 at Olympia London, ready to rethink high-volume workflows, distributed production, and the relentless pressure of tighter turnarounds.
Also on the programme โ and not to be missed: our co-founder Maarten Verwaest takes the stage on Wednesday 13 May at 15:15 in the Production Theatre, alongside Jonathan Vermeulen (@nep_group Europe) and Edwin van der Veen (@itvstudiosnl ), chaired by Louise Wells (@bubbleagency_ ).
They'll share first-hand insights from building a connected production workflow for The Voice of Holland, from live capture to edit-ready content in real time, across dozens of cameras and unforgiving turnaround windows.
๐ Stand F70 | 13โ14 May | Olympia London
๐ค "From Capture to Cut in Real Time" | Wed 13 May | 15:15 | Production Theatre
๐ Schedule's filling up, grab your slot via our website.
#MPTS2026 #MPTSLondon #MediaTechnology #PostProduction
๐ฝ๐๐๐๐ฃ๐ ๐๐ซ๐๐ง๐ฎ ๐จ๐ช๐๐๐๐จ๐จ๐๐ช๐ก ๐ข๐๐๐๐ ๐ค๐ฅ๐๐ง๐๐ฉ๐๐ค๐ฃ ๐๐จ ๐ ๐จ๐ฉ๐ง๐ค๐ฃ๐ ๐ฌ๐ค๐ง๐ ๐๐ก๐ค๐ฌ ๐ฉ๐๐๐ฉ ๐๐ค๐๐จ ๐ฉ๐๐ ๐๐ค๐ ๐ฆ๐ช๐๐๐ฉ๐ก๐ฎ, ๐ง๐๐ก๐๐๐๐ก๐ฎ, ๐๐ฃ๐ ๐๐ฉ ๐จ๐๐๐ก๐.
May sound simple, but real-life production workflows quickly become complex. Ingest, storage management, transcription, subtitling, archive logic, content exports, notifications, AI pipelines, graphic-content signalling, delivery checks. Each production has its own requirements and exceptions; often involving dozens of documents exchanged by email.
Limecraft is built to manage that complexity without turning workflow changes into development projects.
With Limecraft, workflow templates are configured centrally at account level. Admins define reusable templates for recurring processes, then quickly bring new workflow instances alive when bootstrapping a new workspace. That means less setup, fewer manual steps, and more consistency across productions.
At the same time, workflows remain flexible. Limecraftโs low-code approach makes it easy to configure and customise workflows to match the needs of specific broadcasters, producers, language service providers, or archive operations.
Execution is handled through local agents, so media processing can take place close to the content and storage environment. Meanwhile, workflow progress is reported centrally in real time through the Workflow Overview, giving admins visibility into what is running, completed, blocked, or failed.
The result is an optimal balance between central control and local execution.
For you as a producer, this means:
โก Faster and more cost-effective setup
โก Flexible configuration without unnecessary custom development
โก Better visibility across workflows
โก Easier troubleshooting and control
โก A solid foundation that evolves with changing requirements
Media operations keep growing more complex. More content, versions, delivery requirements, automation, and AI-assisted processes add pressure to editorial. Limecraft helps them stay on top with configurable, reusable workflows and maximum visibility.
๐ To learn more, book a demo.
#FeatureFriday #MediaOps #MediaIntelligence
๐ฒ๐ฌ% ๐ก๐๐จ๐จ ๐ฉ๐๐ข๐ ๐๐ฃ ๐ฉ๐๐ ๐๐๐๐ฉ ๐จ๐ช๐๐ฉ๐, ๐๐๐๐๐ช๐จ๐ ๐ฅ๐ค๐จ๐ฉ ๐๐๐จ ๐ฉ๐ค ๐จ๐ฉ๐๐ง๐ฉ ๐๐ฉ ๐ง๐ช๐ฃ ๐ฉ๐๐ข๐
Opening @the_iamt Journalโข recently came with a nice surprise, seeing our project with @nep_group in print. It reflects something weโve been saying for a while, but still not common in practice: "When production happens at scale, post-production cannot begin after recording has finished. It has to start at run time."
Thatโs exactly what we built together with NEP Europe, with @itvstudios โ The Voice of Holland (@teamtvoh ) as the proving ground.
The result? A 60% reduction in edit suite preparation and pre-cutting time. On one of Europe's most demanding live formats: 24 camera feeds, multiple audio sources, ten-hour shoot days.
A few things where Limecraft made the difference:
โ Ingest that doesn't wait
Material is processed while recording is still ongoing. No gap between capture and access.
โ Notes that donโt get lost
On-set input, via @editingtools.io , is structured as metadata and stays attached to the media. No separate notes; context stays with the material.
โ Timelines that arenโt built from scratch
Template-based AAF export delivers a structured, multi-track timeline reflecting editorial logic. Defined once, applied consistently.
None of this is about automation for its own sake. Itโs about making sure that by the time content reaches the edit, most of the heavy lifting is already done.
Credit to NEP Europe and ITV Studios for pushing it through in one of the more demanding environments out there. And thanks to IAMT Journalโข for telling the story. ๐
๐ Curious how this translates to your setup? Reach out or request a demo today.
#PostProduction #LiveProduction #MediaWorkflow #Limecraft #NEPEurope #ITVStudios #TheVoiceofHolland #IAMTJournal #EntertainmentProduction
๐ก๐๐ ๐ฎ๐ฌ๐ฎ๐ฒ ๐น๐ฒ๐ณ๐ ๐๐ ๐๐ถ๐๐ต ๐บ๐ถ๐ ๐ฒ๐ฑ ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐บ๐ฒ ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐ถ๐ป๐ฑ๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ถ๐ ๐ต๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด.
First, the show became much smaller compared to last year. At least 25% fewer visitors, smaller booths, and overall a more modest footprint. More the footprint of a local show. It will be interesting to see whether overall interest is shrinking or shifting to other spaces like ISE in Barcelona.
Second, despite all the overstretched expectations - if not noise - around AI, the buzz on the show floor suggested something different and more mature. AI is present, but factored in. A sign of the times, when even the large platform players were not leading with AI-heavy marketing messages everywhere you looked. That is significant.
The industry has clearly moved beyond the illusion that value comes from brute-force AI or automation alone. The real value lies in the quality and purpose of the integration points. Well-integrated processes are what dictate usefulness. Connecting human and artificial intelligence in ways that actually help people do better work.
That was also reflected in the conversations we had with partners and friends across the show floor. Great to see how @speechmatics_official , at the core of Limecraft, is the key enabler of text-based editing, modern journalistic workflows, and delivers best-in-class subtitles. This package embedded in @ooona_net creates the whole solution that gives subtitlers superpowers. Further to these, the blend of Carrick-Skills and Limecraft allows flexibility and scale in complex workflows, at industrial scale.
Our view remains unchanged: donโt optimise for the cheapest. Look for the best.
โก๏ธ Interested to know more? Book a meeting via the link in bio.
@nabshow #NAB2026 #Limecraft #MediaIntelligence
๐๐ถ๐บ๐ฒ๐ฐ๐ฟ๐ฎ๐ณ๐ ๐ฎ๐ฌ๐ฎ๐ฒ.๐ฏ โ ๐จ๐ป๐น๐ผ๐ฐ๐ธ ๐๐ต๐ฎ๐โ๐ ๐ป๐ฒ๐ ๐ ๐
Next month, our third 2026 release makes collaboration and data management smoother than ever. Highlights include:
ยท Better team management across multiple workspaces with role-based permissions
ยท Backup application improvements to enhance data consistency, including the rollout of MHL (Media Hash List) files to ensure consistency across applications and production steps
ยท Custom workspace metadata for more control over your workspaces
๐ก See it in action: join our webinar on May 7 for an exclusive first look at Limecraft 2026.3 and how it enhances your workflow.
๐ Secure your spot, register now via Zoom via the link in bio.
#Limecraft #MediaWorkflow #WorkflowAutomation #MediaIntelligence #LiveWebinar
๐ผ๐ ๐ฉ๐ง๐๐ฃ๐จ๐๐ง๐๐ฅ๐ฉ๐๐ค๐ฃ ๐๐ค๐ง ๐ข๐๐๐๐: ๐๐ค๐ฃโ๐ฉ ๐๐ค ๐๐ค๐ง ๐ฉ๐๐ ๐๐๐๐๐ฅ๐๐จ๐ฉ ๐๐๐๐ฉ๐ช๐ง๐, ๐ก๐ค๐ค๐ ๐๐ค๐ง ๐ฉ๐๐ ๐๐๐จ๐ฉ ๐ฌ๐ค๐ง๐ ๐๐ก๐ค๐ฌ
While AI transcription in media has become commodity, the real question remains how to extract maximum value. Too often, buyers focus on the lowest unit price. That is the wrong metric.
What matters is total cost, which hinges on accuracy and usability. Unreliable transcripts or extra cleanup before editing, logging, or delivery quickly make โcheapโ expensive.
Here are 4 practical points for media pros:
1. Proper nouns make or break transcript quality
Names of people, programmes, places, and brands are notoriously hard for ASR to recognise consistently. Custom dictionaries are essential for near-perfect accuracy. Without them, even strong ASR can fall short where it matters most.
2. Raw accuracy โ usability
Modern ASR handles noise, accents, and dialects better than before. It often captures speech perfectly, including repetitions, false starts, and filler words, but these disfluencies reduce usability. Choose tools that normalise or condense text.
3. Transcription always serves a purpose
A transcript is not an end product by itself, it supports search search, logging, edits, subtitling, compliance, and delivery. That is why frame accuracy and timing consistency matter. If timing drifts or the transcript cannot reliably connect back to the media, its value drops to zero.
4. ASR is only one feature in a larger workflow
If the transcription engine is silver, the surrounding workflow is gold. Flexible exports, metadata handling, and seamless integration are not nice-to-haves. They determine whether transcription saves time or adds friction. Thatโs why Limecraft fits naturally into professional @adobe and @avidtechnology workflows.
๐ก Our advice is straightforward: do not optimise for the cheapest transcription. Optimise for the best workflow that adds the most value. That's where the real savings are.
๐ Elevate your editorial workflow: try Limecraft and transform transcription into a seamless asset.
#FeatureFriday #AITranscription #MediaWorkflow #PostProduction #MediaOperations #Limecraft
๐๐ถ๐บ๐ฒ๐ฐ๐ฟ๐ฎ๐ณ๐ ๐ฎ๐ @mpts_london ๐ฎ๐ฌ๐ฎ๐ฒ!โ
โ
On May 14โ15, Limecraft will be at the Media Production & Technology Show in London, the UKโs leading event where media, tech, and storytelling collide.โ
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๐ Visit us at stand F70 to see how Limecraft blends workflow automation, media asset management, and content delivery, all in one intelligent, collaborative platform.โ
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๐ก High volumes of content, distributed teams, or ever-tightening deadlines? Weโll show how producers are rethinking their operations and staying ahead.โ
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Have a project in mind? Plan your visit and book a meeting with us on our website. โ
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#MPTS2026 #MPTSLondon #MediaTechnology #PostProduction #Limecraft #MediaIntelligence
#ICYMI โ ๐ฌ๐ผ๐๐ฟ ๐ณ๐ฟ๐ผ๐ป๐-๐ฟ๐ผ๐ ๐๐ฒ๐ฎ๐ ๐๐ผ ๐๐ถ๐บ๐ฒ๐ฐ๐ฟ๐ฎ๐ณ๐ ๐ฎ๐ฌ๐ฎ๐ฒ.๐ฎ
Watch Jonna and Maarten break down all the updates in Limecraft 2026.2 in our latest webinar. Hereโs whatโs new:
โ๏ธ Template-Based AAF Export: Say goodbye to repetitive setup. Configure once, reuse everywhere, and keep your editorial workflows consistent, even at scale. Export to Avid and Adobe Premiere with full control over colors, markers, and sequences, all without needing an engineer.
โ๏ธ Smarter AI-Assisted Transcription: Faster, cleaner transcripts. Filter out โumsโ and repetitions, fine-tune speaker detection, and post-edit smarter with AI guidance. Perfect for subtitling and localisation.
โ๏ธ Platform polish & workflow perks: Flexible status filters, improved delivery logic, and Edge sessions that survive temporary license hiccups. Minor tweaks, major impact on daily production.
๐ Full blog post on our website & webinar replay via the link in bio
Ready to dive in? Request a demo and try the new features hands-on.
#MediaIntelligence #Limecraft #EditorialWorkflow #AITranscription #AAFExport
Introducing our BIGGEST launch ever. ๐ฅ
Find out all you need to know โ hit play now!
Any suggestions? Let us know in the comments. ๐
#Limecraft #BiggestLaunchEver #MoreComplexity #ComingSoonForever
๐๐๐ฌ ๐๐๐๐ข ๐๐๐ข๐๐๐ง๐จ!
Weโre happy to have Mr. Yasin Souabny and Mr. Kilian Rolland joining the team for a temporary assignment. During their time with us, they will be supporting strategic marketing and business development by engaging key industry players and helping amplify our content across core markets.
Weโre thrilled to have them with us and excited for the journey ahead.
๐ฌ Yasin: "Delighted to join Limecraft for this exciting new chapter! Iโm eager to contribute to the team in technical marketing and learning from the amazing people behind the screens."
๐ฌ Kilian: "Thrilled to begin my journey with the Limecraft family! Iโm looking forward to bringing my energy to the marketing team and learning from the brightest minds."
Please join us in welcoming them to the team!
#TeamGrowth #ProfessionalDevelopment #Limecraft #NewTalent
๐ฅ๐ฒ๐น๐ถ๐ฎ๐ฏ๐น๐ฒ ๐ต๐ถ๐ด๐ต-๐๐ผ๐น๐๐บ๐ฒ ๐๐๐ผ๐ฟ๐ฎ๐ด๐ฒ ๐ฎ๐ ๐ฎ ๐ณ๐ฟ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐ต๐ฒ ๐ฐ๐ผ๐๐โ
โ
Unlike generic backup solutions, Archiware fits Limecraftโs time-pressured production needs, turning tape from the โlast archive stationโ into primary, reliable storage for high-volume media production.โ
โ
While many production teams rely on cloud or hard drives, Archiware uses LTO tape storage to manage and protect every terabyte of footage so producers can:โ
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โ๏ธ Reduce storage costs dramatically: LTO tape can be up to 20x cheaper than hard drives or cloud storageโ
โ๏ธ Keep files safely offline: cold storage protects footage from cyberattacks and accidental deletionโ
โ๏ธ Retrieve files smoothly: Archiware P5 ensures predictable, near real-time access when material is neededโ
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Tape storage isnโt outdated, itโs a powerful and cost-efficient alternative to cloud storage, designed for modern production pipelines.โ
โ
Thanks to David Fox and Marc Batschkus for their collaboration and insights. ๐โ
โ
๐ก Curious about how this works in practice?โ
See how Hotel Bonka optimized their workflow, creating their award-winning documentary from 400 TB of footage, or request a demo via our website.
โ
#Archiware #LTOStorage #MediaBackup #ProductionWorkflow #CreativeWorkflow #PostProduction #Limecraft
๐ ๐๐๐ ๐๐ ๐ฝ๐ผ๐ฟ๐๐: ๐๐๐น๐น ๐ฐ๐ผ๐ป๐๐ฟ๐ผ๐น, ๐ป๐ผ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด ๐ฟ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ
AAF export on autopilot without losing control, to transfer edit projects to @avid.mediacomposer or @adobe Premiere. Limecraft offers full scale compatibility, creating a multi-track timeline with clip colors, set comments, and transcript fragments as markers. Or create multiple timelines with reusable templates.
โ๏ธ Configure once, export consistently, and keep your editorial workflow flowing.
๐ Learn more about Template-Based AAF Export in our blog via the link in bio.
#ExportToEdit #PostProduction #Limecraft #MediaIntelligence