Two weeks ago, we talked about choosing the right target audience, because once you choose them, you’re choosing who the story is actually for.
For this Dual Credit Parent Support spot, we chose parents as our focus. We based everything on their real questions and concerns. They are the ones facing a challenge. Most of the time, they don’t need more information; they need a clear path and someone to help them move forward.
Be the Guide, Not the Hero means you don’t position your organization as the main character. Your audience has a problem they’re trying to solve. They want to feel like the one who overcomes it. Your job is to show up with empathy, a clear plan, and a next step that helps them move forward.
That’s the approach we use at Key Ideas. Our clients are the ones living the story. We help shape it, make it simpler, and guide it toward action. #videoproduction #sanantonio #brandedstorytelling #creativeprocess #documentaryfilmmaking
