Running culture is no longer a subculture. It’s THE culture. And the adidas Adizero EVO SL EXO has become its defining symbol, perfectly straddling performance and street fashion like no other footwear.
We took that moment and built a world around it.
RUN-WAY, anchored at the ArtScience Museum, is our observational study of the communities that have claimed the Adizero EVO SL as their own.
Partnering with Limited Edt, we developed a multi-sensorial experience that relays our cultural observation through a 15‑minute digital runway, four‑metre scaffolding installation, live DJ set and make up station. Each of these were anchored by their capacity to bridge running and runway.
People don't form connections with a brand. They connect with personalities.
We transformed SUSS ARomas into a series anchored by six personalities, each with a rich story to share. From a criminal defence lawyer to a director of youth services, their stories were connected by a single truth - that SUSS Alumni are forces for social good.
Through candid conversations and social challenges, viewers connected with the personalities and stories on screen. Edited to feel native across Facebook, Instagram, and Linkedin, the series struck a chord, garnering strong views and engagement - with one of the videos surpassing 40,000 views!
Colour is having its moment, and it’s not going anywhere.
We partnered with creators who embrace colour to demonstrate what’s possible with Make Up For Ever’s latest Artist Liquid Colors and Artist Color Pencils.
Make Up For Ever offers the one tool for every look, whether it’s signature lip combos or Zara Larsson-inspired maximalism. It’s the go-to artistic brand for bold, individual expression.
The Run-Way came to life.
An immersive evening exploring the aesthetics, energy and communities inspired by the Adizero EVO SL — brought together by @adidassg + @limitededt_sg at the ArtScience Museum.
From movement to design, culture to conversation, thank you to everyone who showed up and made the night what it was.
A meeting point of style, sport and community — now continuing beyond the event.
Discover the Adizero EVO SL in selected Limited Edt stores and limitededt.com.
Store exclusive: shop a pair of the Adizero EVO SL at Limited Edt, The Shoppes at Marina Bay Sands, and receive a limited-edition Limited Edt + adidas Adizero EVO SL collectible can.
Sands LifeStyle members will also enjoy 2X Resort Dollars from now till 19 April.
We laced up with @adidassg for a 5KM community run led by Easy Pace Run Club at Open Door Store, reintroducing the Adizero EVO SL and its ‘Feel Fast’ ethos.
We handled the experience end-to-end: venue branding, plinth displays, and customisation touchpoints.
With Prav on the decks, the space came alive with good vibes as runners customised their running bandanas and sipped on drinks by Waterloo Coffee.
The perfect way to kick off the weekend and Feel Fast!
From conceptualising the shoot to being on ground in Jakarta with a regional cast and crew from Singapore, Malaysia and Indonesia, we wanted to capture that familiar warmth of balik kampung reunions in adidas’ SS26 Hari Raya campaign.
Swipe to the end to see the Raya green packet we designed! We created these so that every duit raya exchange between families carries the spirit of Eid al‑Fitr: full houses and even fuller hearts (and for the kids, fuller pockets).
Natalie Dau completed an extraordinary run across Peninsular Malaysia in the latest chapter of her Project 1000 initiative, covering 739.88 kilometres in 6 days, 16 hours, and 37 minutes.
This effort is now pending Guinness World Records verification for the ‘Fastest Crossing of Peninsular Malaysia on Foot’, breaking the previous record she herself set in 2024.
Light Years is glad to have been part of this journey, supporting her by leading press communications, designing the exclusive adidas x Project 1000 tees, and managing branding touchpoints for the official celebratory run at The Westin Singapore.
Congratulations to @nataliedau for the momentous achievement! We’re grateful to play a small part in a run that’s anything but small.
📸 @aiksooon
To unveil the new HighHouse cocktail menu, we turned 25 cocktails into a visual journey across Vietnam, Japan, Indonesia, Thailand, India and the Philippines.
We begin by capturing the preparation process, before zooming in to capture the finer details that define the cocktail. Through close-ups of textures, garnishes and the cut of the glassware, each still brings out the craft and character of the drink – allowing it to stand out like a headliner on the menu.
For the Year of the Horse, we saddled up with adidas to design this Key City Tee drop. We built two stories: a scene where twin horses sweep across rolling hills and clouds, and a stallion drawn in gestural linework with three stripes woven into its mane.
Every frame, stroke and motif was crafted in-house, fusing familiar references like traditional calendars and calligraphy into tees made for reunion dinners – and the rush to the next one.
Horses, after all, are out of the gates fast and look good in every photo finish.
For adidas' Year of the Horse, we took it from concept to completion: designing the red packet for two product lines (Originals and Sportswear).
Then we directed a shoot that follows a crew of creators, starting their day in the neighbourhood of Jalan Besar and ending it at the neon-lit hideout of Within The Walls.
Our team handled creative direction, red packet design, casting, production and photography. When the brief calls for Year of the Horse, we go Light Years ahead of the herd.
We closed the curtain on 2025 by opening the stage for 'Take a Bow': an adidas x Limited Edt celebration of achievement for the Three Stripes family and friends. Low-profile models took centre stage, the very silhouettes that held the spotlight all year.
We conceived the evening as a celebration featuring performances by Shye and KOPI:GALS, ballet-inspired looks crafted by Make Up For Ever, and a sock customisation experience for guests who pulled their socks up all year.
The stage is set for 2026 and rehearsals are underway. May this year's performance be even bolder.
An intimate unveiling of the True Square Open Heart X Ji Chang-wook Limited Edition at Bae’s Cocktail Club. We orchestrated the launch, integrating the campaign narrative across 22 brand touchpoints, enlisting DJ Prav to set the mood of the evening, and crafting an interactive photo opportunity with Ji Chang-wook himself (digitally present, but undeniably there).
Korean-inspired cocktails, a dramatic unveiling of the limited edition timepiece at centre stage, and hands-on time with RADO specialists for guests to explore the craft.
To meet RADO's standard as Master of Materials, for that evening, we aspired to be a master of the moments.
