316 Landmarks Illuminated. 196 participating cities. Almost $500,000 raised. Together, we are creating impact and lighting the way toward a cure. ✨ Your voices, your stories, and your passion make this movement possible.
On Metastatic Breast Cancer Awareness Day, landmarks all 50 U.S. states and 20 countries around the world illuminated in teal, green, and pink - creating new conversations, raising awareness, and funding research that gives hope to everyone living with metastatic breast cancer. In case you missed the #LightUpMBC Live broadcast, you can still watch it on METAvivor’s YouTube channel!
Coverage from @glamourmag and other media outlets continues to amplify the stories of the MBC community that must be told. Proclamations from government officials show that our voices are being heard. And when landmarks across the globe share why they are lighting in teal, green, and pink, they help educate the public on why #Stage4NeedsMore.
💚💗💙 To our incredible #LightUpMBC Ambassadors and supporters — thank you for shining your light so brightly! Special thanks to our incredible partners @daiichisankyo_us , Lilly, @novartis , @pfizerinc , @liveone and the people who make it all happen.
#METAvivor #LightUpMBC #Stage4NeedsMore #MetastaticBreastCancer #BCAM
The #LightUpMBC community is powered by passionate advocates coming together to raise awareness, fund critical metastatic breast cancer research, and support one another every step of the way. đź’šđź’—đź’™
Learn more about this campaign and join us.
đź“… May 13 | 8 PM ET
RSVP via the Facebook event (link in bio + stories) where the zoom link will be posted.
Let’s light up the world in pink, teal, and green this Metastatic Breast Cancer Awareness Day and turn awareness into action by funding lifesaving MBC research for @METAvivor .
#metavivor #metastaticBC #metastaticBreastCancer #stagelVcancer
Before Jessica Moore passed, she told her best friend Laura Inahara how cool it would be to see a famous landmark lit up in MBC colors. That’s all it took.
One simple fleeting thought that turned into an international movement. This past October, #LightupMBC touched over 300 landmarks. Lights beaming up to the sky for their entire towns and cities to see. Shining so bright to remember that for every Jessica there is a Laura, and every Laura will do anything in the world, for the world, for a friend.
đź’šđź’—đź’™
#LightUpMBC #stageivneedsmore #MooreFightMooreStrong
Do you want to help us light up the world for metastatic breast cancer? 💚💙💗
Join us on Wednesday, May 13 at 8 PM ET for the 2026 #LightUpMBC Campaign Kickoff benefiting @metavivor
Swipe to register via QR code or visit our link in bio.
Ways to get involved:
✨ Help light up a landmark near your town
✨ Connect with others living with metastatic breast cancer and become part of a supportive global community
✨ Help secure a proclamation from your Governor or Mayor to raise awareness about MBC
✨ Host a #LightUpMBC Walk, Glow Walk, or fundraiser in your community benefiting METAvivor
✨ Share connections to talent interested in performing during #LightUpMBC Live
✨ Capture illuminated landmarks through photography or video for our social channels
Together, we are turning awareness into action and funding life-saving metastatic breast cancer research. 🌎✨
#LightUpMBC #METAvivor
This Mother’s Day, we’re holding space for every kind of mom in our community 💗💙💚
To all the moms. Moms raising children, moms supporting from afar, and those who show up with endless love, we wish you a beautiful Mother’s Day.
To the mothers living with metastatic breast cancer, your strength and light continue to inspire us every day.
And to the moms we’ve lost too soon - we carry your light forward and advocate in your memory.
Today, we honor the love that continues to shine.
Who lights up your life? ✨
Do you want to help us light up the world for MBC?
Join us on Wednesday, May 13th at 8 pm ET to kick off the 2026 #LightUpMBC campaign to benefit METAvivor. Register at our link in bio!
Join us to learn how you can get involved:
- Would you like to help light up a landmark near your town?
- Are you looking to connect with others living with metastatic breast cancer and be part of a supportive community?
- Can you help secure a proclamation from your Governor or Mayor to educate the public on MBC?
- Would you like to host a #LightUpMBC Walk or fundraiser in your town to raise funds for METAvivor?
- Do you have a connection to talent who could perform during #LightUpMBC Live?
- Do you love photography and want to capture illuminated landmarks for our social channels?
Do you want to host a #LightUpMBC walk in your town to raise funds for MBC research that benefit METAvivor?
Head to the link in our bio and “Sign Up to Volunteer” for more info.
SAVE THE DATE:
MAY 13TH 8:00pm ET - Campaign Kick Off Meeting
Join us May 31 for an unforgettable event the whole family will enjoy! The festivities will feature a 1-mile color run/walk (no experience necessary).
The event will start with a Color Blaze color-powder toss, and then participants will pass through pink, teal and green color stations where they will be sprayed with Color Blaze color powder by volunteers. There will also be a DJ, food, giveaways, and fun children’s activities.
We hope to see you at this meaningful event to raise funds to find a cure for metastatic breast cancer.
To Register and Support please visit MidlandParkColorWalk.RaceRoster.com
You are beautiful. You are powerful. You can make it. Watch the full video created and owned by @jesslambband and @bootsy_collins via our stories ⤴️
This is why we walk. đź’—đź’šđź’™
The Ashley Rizzuto Color Walk, led by her father Dan Shuman, honors Ashley’s story and raises awareness for metastatic breast cancer.
Read her family story. Walk with us on June 7th in Ashley’s memory. Remember what’s at stake via our link in bio.
SIGN UP AT: ashleyrizzutocolorwalk.raceroster.com
All net proceeds will be donated to , a national nonprofit dedicated solely to raising awareness and funding for MBC.
@glamour@metavivor
Today we celebrate the strength, courage, and brilliance of women everywhere. 💚💙💗
On International Women’s Day, we honor the incredible women in the #LightUpMBC community — our ambassadors, advocates, survivors, and thrivers — who show up every day with resilience, compassion, and hope.
Your voices are powerful. Your stories matter. Your light inspires the world.
Together we will continue to shine a light on metastatic breast cancer and the urgent need for research, awareness, and support.
#InternationalWomensDay #LightUpMBC #MetastaticBreastCancer  #EmpowerHer IWD
