saw our first billboard today 🥹
what a special moment & couldn’t be more grateful. getting a billboard is a legit dream come true.
lmk if you see it in Pacific Beach, off Grand Ave & Mission Bay Dr!
#billboards #smallbusiness #pacificbeach
ASPEN 🍂
flying to Colorado to film a campaign and dropping the scent 1 week later is pretty crazy.
driving 2hrs in the mountains and renting a vintage stick shift ‘78 Ford F250 is pretty crazy.
coming up with an idea from scratch for an autumn escape in the mountains, during peak fall…and executing it perfectly? that’s also pretty crazy.
9 months in the making, countless iterations, issues, and persevering through it all…that’s entrepreneurship.
I’ve never felt more confident in a release. it’s our biggest launch ever, which is amazing but almost…expected? we’re on our own timeline and no one else’s. and that’s REAL freedom which I’m truly trying to soak up.
special shoutout to creative director @kevinebrahimy & the lovely models @mikepaprota@hannahhwalker__ for responding to our random DMs. Y’all the real mvps and absolutely crushed the campaign.
until next time Colorado! you were a treat!🍻
HUGE NEWS SAN DIEGO! 🏄♂️
We’re officially in the #1 SD retailer @sundiegoboardshops ! But we need your help!
Get us in all of their SD County locations by swinging by their Pacific Beach location and supporting the Fox boys!
#guyfox #sundiego #sandiego #pacificbeach
cali boy takes on nyc 🍎
such a privilege to fly out and meet with some of the top perfumers in the entire world. so stoked to show you what we’re working on :)
also such a blast to make a whole weekend out of it, i get why the world loves this city (glad im back in sd tho lol)
hot take: the bagels are better than the pizza
I will not be taking any further questions at this time.
#nyc #brooklyn #guyfox
Follow the Fox — Episode 1
From testing new scents to seeing our first billboard go up, it’s been a busy couple months around here.
#guyfox #fragrance #sandiego
siblings weekend, great success 🫶🏽
stoked to have the 3 of us (+ my niece) in SD for the weekend and it did not disappoint.
yoga > ocean dips > comedy show > concert > beers > golf carts > seaworld > walks > mini golf > naps > naps > naps
Mahal kita! 🇵🇭
The 1st Annual GUY FOX Classic was a HUGE success ⛳️🏌🏻️
Thanks to everyone who came out to support & thanks to everyone who stole a full size bottle of Fairway (hard to blame you tbh).
GUY FOX events will continue all of 2026...will we see you there?
#guyfox #minigolf #sotd
haven’t had a car in 8 years…until
say hi to the new foxmobile. a retro custom golf cart that I’m sooooo stoked to ride on the streets of pacific beach with.
who’s whippin in this w/ your boy?
#pacificbeach #sandiego #golfcart #golfcartlife
Just Two Kids From Gilroy, California 🧄🏈
Fox Talks Ep 3 w/ NFL Legend & 4x Pro Bowler @jeffgarciaqb5
Interviewing your childhood hero is unreal but even better when they somehow exceed your expectations.
Jeff is one of the coolest, most inspirational dudes ever, and his story is an absolute must watch. Watch the full episode to the interview, link in bio!
All Grit, No Quit!
#guyfox #jeffgarcia #49ers #gilroy #nfl
have you ever met your childhood hero? 🧄🏈
it was a surreal moment meeting & interviewing the most inspiring (and famous) person from my hometown, Jeff Garcia @jeffgarciaqb5 . his story is even crazier than what you think.
Fox Talks Episode 3: Just Two Kids from Gilroy, California…out soon 🎥
#jeffgarcia #foxtalks #gilroy #49ers #guyfox
