She’s the reason your perfume shelf looks the way it does and we think it’s time we talked about her 🤍 #gemmadimond #scent #perfume #beauty #mecca read more via our Substack @letsbeafrank 🖤
Something we’ve been talking about a lot lately because the influencer market has never been more saturated and yet somehow it’s never been easier to tell who actually has something and who’s just performing having something.
There’s a difference between wanting influence and living in it. Between building a platform and building a point of view. And the more crowded the space gets, the more obvious that gap becomes.
The full piece is on our Substack for you to read now 🤍 @letsbeafrank
#influencer #influencervsinfluence #socialmedia
