@lets.brief Lets Brief • Weekly Design Briefs Instagram profile, stories

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BRIEF 104 Back Nine TAG #letsbriefbacknine DEADLINE Sunday 20th July 7pm GMT ABOUT THE BRAND Built on land once owned by a third-generation greenkeeper, Back Nine was shaped not by architects alone, but by time, wind, and memory. This is where golfers came after work, where locals learned the game from their grandparents, and where stories were told over slow walks and sunset putts. Over the years, it became clear: the heart of the game lived not in the opening holes, but in the back stretch when the stakes rise, the shadows stretch long, and focus meets freedom. Back Nine is a tribute to that spirit. It’s not about speed. It’s not about flash. It’s about the feel of a clean drive, the sound of soft spikes on dew-covered grass HOW TO JOIN Every brief will have a 2 week turn around so keep and eye on the deadlines and you will be all good! Lastly, mention me in your posts and use the current #hashtag for the brief in your post. By using these tags is the only way i will know who has entered the competition @lets.brief + hashtag of the challenge

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10 months ago

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SPOTLIGHT! BRIEF 101! Wild Trail  This weeks judges pick goes to the amazing @byritahsu for this amazing brand! it feels like a deep breath of fresh Highland air. The classic serif meets script logo with the little hand drawn tent is super charming and immediately sets the tone for a thoughtful, nature -first experience. The green tones and soft gradients make everything feel soothing and connected to the outdoors without trying too hard. A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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JUDGES PICK! BRIEF 101! Wild Trail  This weeks judges pick goes to the amazing @ninthfish9 for this amazing brand! The bold colour choices. That mint green and burnt orange combo is chef’s kiss, instantly give it personality, while the quirky logos especially that mountain-shaped one with the embedded type bring this cool, handcrafted energy. A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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RUNNER UP! BRIEF 101! Wild Trail  This weeks runner up goes to the amazing @miramo.studio for this amazing brand! Everything from the chunky, hand-drawn logo with the little asterisk-flower to the earthy colour palette feels super grounded in nature in a fun, modern way. The hoodie tag and app UI are especially well done; they carry the brand’s personality seamlessly across physical and digital touchpoints. A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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WINNER! BRIEF 101! Wild Trail  This weeks winner goes to the amazing @notblankdesigns for this amazing brand! This brand it nails the mood of quiet adventure with its rich, earthy tones, crinkled paper textures, and rugged-yet-gentle typography that feels weathered and human. The storytelling is front and centre honest, thoughtful, and refreshingly non performative, like a friend inviting you to unplug for a while. There’s a real emotional intelligence in how it’s put together, from the analog-style layout to the “you’ll miss your phone until you don’t” tagline that hits just right. A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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BRIEF 103 Black Hollow TAG #letsbriefblackhollow DEADLINE Sunday 13th July 7pm GMT ABOUT THE BRAND Black Hollow is a men’s cologne brand inspired by the balance of mystery, strength, and quiet elegance. The name evokes a sense of depth and intrigue, a place both grounded in nature and shrouded in darkness. Designed for the modern man who values subtle confidence over flash, Black Hollow represents a calm intensity, drawing from earthy, smoky, and woodsy notes. It’s a fragrance made for those who move with intention, speak with purpose, and leave a lasting impression without needing to chase attention. Timeless yet contemporary, Black Hollow is where refinement meets raw edge. HOW TO JOIN Every brief will have a 2 week turn around so keep and eye on the deadlines and you will be all good! Lastly, mention me in your posts and use the current #hashtag for the brief in your post. By using these tags is the only way i will know who has entered the competition @lets.brief + hashtag of the challenge

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10 months ago

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SPOTLIGHT! BRIEF 100! Tater Time  This weeks spotlight goes to the amazing @sopphiratang for this amazing brand! We loved how this brand design leans into a playful, ultra-bold personality that feels straight out of a fun, nostalgic future. The bubbly typeface is full of warmth and approachability. It practically feels like it’s smiling at you and paired with the creamy beige against a tiled, tomato red backdrop, the whole look is instantly craveable. A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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JUDGES PICK! BRIEF 100! Tater Time  This weeks judges pick goes to the amazing @velvet.glue for this amazing brand! There’s a real charm in how everything feels slightly retro without trying too hard. Just enough playfulness to feel friendly, but still clean and professional. The whole thing makes you crave a hot, cheesy jacket potato and a laugh with the folks serving it. A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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RUNNER UP! BRIEF 100! Tater Time  This weeks runner up goes to the amazing @rii.fgm for this amazing brand! We loved this brand design! This is comfort food with character, which brings warmth, cheer and a dash of playfulness to every bite. The tone leans classic but not stale, borrowing charm from vintage signage and wholesome phrases without sounding stuck in the past. It’s confident in its simplicity. No fluff, no fuss just good food and good vibes, served hot. A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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WINNER! BRIEF 100! Tater Time  This weeks winner goes to the amazing @bonappetit.jpeg for this amazing brand! From the no-nonsense typography to the straight-talking copy, it’s clear this is a place that knows its craft: proper jacket potatoes done right. The tone is dry, clever, and just cheeky enough—“Hot taters, no waiters” sets the stage, while “No shortcuts. No gimmicks.” drives it home. The design leans into a retro utilitarian feel! Congrats ☺️ A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago

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BRIEF 102 Le Nuage TAG #letsbriefLeNuage DEADLINE Sunday 6th July 7pm GMT ABOUT THE BRAND Le Nuage ‘is a Meringue shop in a quite village in France. The name, meaning “The Cloud” in French, captures the essence of everything they create. Light, airy, comforting and effortlessly elegant. It began with a single bite of meringue light as air, crisp on the outside, melting in the middle. Rooted in French technique and inspired by modern simplicity, Le Nuage offers confections and treats that are thoughtfully made, artfully presented, and always cloud-light. From whipped delicacies and pillowy pastries to melt-in-your-mouth desserts, our creations invite you to pause, savor, and float. HOW TO JOIN Every brief will have a 2 week turn around so keep and eye on the deadlines and you will be all good! Lastly, mention me in your posts and use the current #hashtag for the brief in your post. By using these tags is the only way i will know who has entered the competition @lets.brief + hashtag of the challenge

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10 months ago

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SPOTLIGHT! BRIEF 99! LolliPopz  This weeks spotlight goes to the amazing @elisa.thedesigner for this amazing brand! The pastel rainbow palette feels nostalgic and beachy, almost like ice cream truck vibes from a 90s summer, but elevated with a clean layout and bold black type. The merch-style stickers and character system make it feel like a brand people would want to collect. Superb job! A huge thank you to all the other designers for your incredible efforts and submissions.

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10 months ago