le truc

@letrucstudio

le truc (noun): a creative playground where visions turn into wonders. End-to-end 3D, CGI and motion design production. Geneva | Paris #weareletruc
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Weeks posts
Behind the scenes of our film for @bastillecycles 🔬đŸ§Ș Our goal was to show what makes the Bastille E special: its lightness, fluidity, and motion, all expressed through its clean design, folding capability, and speed. #letrucstudio #weareletruc
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4 days ago
Another take on our mini-narratives for @cartier , featuring the luminous Reflecion bracelet, where diamond cuts catch, bounce and multiply light 💎 Creative Direction/Concept/Production: @in_fine_prod Modeling/Lighting/Finishing: @letrucstudio Co-direction/Animation: @melvin_sur_la_table
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11 days ago
For the launch of @roger_dubuis ’ Lady of the Lake, we brought an iconic legend to life inside a dreamlike world where reflections dance and water flows, echoing the iridescence of mother‑of‑pearl ✹ Crafted at the edge of the real and the unreal, through an immersive production approach blending LED stages and CGI. Special thanks to our partners at @genevaledstudio ! #letrucstudio #weareletruc
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19 days ago
Go behind the scenes of our exploded‑view animation for the @chopard L.U.C Grand Strike đŸ§© A meticulous puzzle of components, assembled to make complexity readable. #letrucstudio #weareletruc
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23 days ago
Behind the scenes of our @chopard L.U.C Grand Strike film 🔬 From sand simulation to custom procedural setups, this is how sound, grains and light drove the film’s visual language. A process guided by experimentation, where form emerges through motion, texture and precision ⚗ Making-of magically crafted by our Head of Motion Design, @albinmerle #letrucstudio #weareletruc
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26 days ago
Welcoming visitors to @chopard ’s booth at #WatchesAndWonders, our exploded‑view animation of the L.U.C Grand Strike sets the tone. A layer‑by‑layer reveal of an exceptional complication, highlighting its remarkable mechanical craft ⌚ #letrucstudio #weareletruc
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29 days ago
At #WatchesAndWonders, our film for @chopard 'L.U.C Grand Strike' becomes a fully immersive experience! Developed by le truc XP, the film is translated into space: it is a sensory journey guided by sound, experienced through headphones 🎧 Not only watched, but also felt.   #letrucstudio #weareletruc #Chopard
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1 month ago
Ce nouvel Ă©pisode de Watch Inside by @timetowatches.official ne traite pas directement d’horlogerie. Il met en lumiĂšre un acteur en pĂ©riphĂ©rie du secteur, l’animation 3D avec @letrucstudio dont l’expertise et la crĂ©ativitĂ© contribuent Ă  en enrichir les codes et les rĂ©cits du marketing horloger. Merci Ă  Fabrice pour cet Ă©change exclusif, qui explore avec prĂ©cision les apports, parfois inattendus, de la crĂ©ation 3D dans la mise en valeur des savoir-faire horlogers, mais aussi dans des champs d’expression plus larges. Épisode disponible en français, sur toutes les plateformes d’écoute.
125 7
1 month ago
Nearly 20 years of pioneering watchmaking storytelling ✹‹ Our Watchmaking Showreel brings together some of the films that shaped our craft and our vision, celebrating the beauty and precision of horology. April is here
 and Geneva is about to shine. @watchesandwonders and @timetowatches.official are on their way and we can’t wait to share the projects we've been crafting ⌚‹ Stay tuned! #letrucstudio #weareletruc
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1 month ago
Many of you asked so... here are the scenes we worked on the latest @blackpinkofficial music video ‘Go’ đŸȘ„ It was a great pleasure to add our VFX touch to this project work set in a world where futuristic, industrial, and post‑apocalyptic elements come together.  #letrucstudio #weareletruc #blackpink
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1 month ago
A peek behind the petals crafted for @viktorandrolf_fragrances 🌾 For Pretty Peony, we explored full‑CG play, shifting from hyper‑real blooms to glossy, candy‑like florals. 'The playful spirit of the fragrance inspired the colors, the movement, and the overall rhythm of the piece.' — @albinmerle , our Head of Motion Design, who crafted this making‑of. #letrucstudio #weareletruc
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1 month ago
A dive into our beauty films ✹ Across every project, our teams dive deep into materiality. From particles to the fine surface details, micro‑textures, and lighting subtleties, every detail is crafted to highlight a sensorial visible. #letrucstudio #weareletruc
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2 months ago