Lucie Walmsley ꩜

GLIDE     [UX/UI] [Creative Direction] [Brand] Contributed to Glide’s no-code app platform by designing and generating AI-driven content that showcased the diverse app templates offered. Played a key role in the Q2 rebranding, which adopted a more humanistic approach through playful brand exploration, sprucing up the brand guidelines. Developed audience-specific branding and imagery to enhance template offerings. Collaborated closely with senior designers, refining web design expertise from initial concepts to developer-ready Figma files. In collaboration with @tparkes.studio #branddesign #brandidentity #branddesigner #graphicdesigner

Stock Imagery AI Headshots [AI Prompting] [Midjourney] [Creative Direction] Developed audience-specific branding and imagery to enhance template offerings for WIX and whilst working at Glide. #aiimagegenerator #aiimagery #midjourney

ETHICAL TEA   [AI Prompting] [Branding] [Typography] For the release of the new podcast “Ethical Tea”, I created the podcast cover and social media posts. To tie in with the podcasts name and talking point Midjourney was used to create the world teapot, bringing the listener conversations around ethics from around the world. Many rounds of iterations were made on the teapot design to get the appropriate visual direction with the teapot shape, details and colours. Corrections and colour changes were then made using Photoshop. #midjourney #aiimagegenerator

Angelic AI Image Generations made in Midjourney. Check my highlights for more cute Midjourney work. #aiimages #midjourneyaiart #midjourney

People of Place - Self Initiated Photography Publication [Photography] [Editorial] Personal film photography archive showcasing the diversity of nationalities and cultures present in London, exploring the political, social and environmental issues surrounding escapism. The publication depicts youth subcultures setting their inhibitions free through dance and music. The catalogue contains three blogs, one discussing London’s multiculturalism and the issue surrounding gentrification, another discusses how club spaces have been transformed into heterotopic spaces for the LGBTQI+ community. The final blog explores how the Grenfell tower fire highlights the extent that social housing has been neglected by the British government. #communicationdesign #collectgraphics #designfeed #designstudio #designard #acidgraphix #designinspirstion #graphicindex #icographica #thedesignblacklist #designard #icographica #fkndesign #visualcommunication #graphicdesign #itsnicethat #graphicindex #eyeondesign #designportfolio

Elements Publication for Future Format Whilst working at Semiotik, I was given the opportunity to collaborate on a publication for Future Format printing house. The objective of project was to transform the corporate brochure into a collaborative tool, a comprehensive record of typographic terms. This approach aimed to empower Future Format to effectively communicate its services to business partners while simultaneously conveying a fresh identity. The publication is a glossary of printing terminologies written across Greek and English. @semiotik_design #communicationdesign #collectgraphics #designfeed #designstudio #designard #acidgraphix #designinspirstion #graphicindex #icographica ##thedesignblacklist #designard #icographica #fkndesign #fruitsartclub #visualcommunication #graphicdesign #itsnicethat #graphicindex #eyeondesign #typography #design

GENDER BENDER   Laser on Fabric Case Bound Publication    [Type Design] [Editorial] This display typeface is designed to push the boundaries of legibility with its experimental and ambiguous letterforms. Gender Bender was designed to bend the rules associated with traditional type design, which is usually extremely rigid in its following of strict rules and principles, creating a typeface that embraces being Queer. A daringly flamboyant typeface with a complementary contrast between exaggerated bulges and thin delicate elements. This contrast between thick and thin, straight and curved creates an array of experimental letterforms that work together as a free flowing family. The diversity of different shapes used is to showcase the diversity of queer culture. This typeface is flamboyant, they bend all the way. Gender Bender a Typeface that Bends the Boundaries. #typedesign #genderbender #typedyke #typography #communicationdesign #collectgraphics #designfeed #designstudio #designard #acidgraphix #designinspirstion #graphicindex #icographica #thedesignblacklist #designard #icographica #fkndesign #visualcommunication #graphicdesign #itsnicethat #graphicindex #eyeondesign #typography #designportfolio

Heavee ~ Unleash [Hyperdub Records] [Iconography] [Storytelling] To celebrate the release of Heavee’s new album “Unleash” on Hyperdub Records, I collaborated with PlusMinus Studio to create a vinyl design and a playable adventure game: The Awakening Within, A Mythical Odyssey. In the game, players embark on a quest to break free from societal norms, opinions, and expectations. Heavee’s album explores themes of breaking free from inner constraints, pushing the boundaries of Chicago footwork sound. We drew inspiration from retro multiple choice games to create a visual direction, imagining a playful quest realm where the character encounters obstacles on their journey to self-discovery. Using ChatGPT as a starting point, I guided the AI to generate the narrative, later using the online tool Twine to plan out the interactive game structure. Enter the realm: @plusminusstudio @hyperdubrecords @heavee_773

Glide Spring Summer 2024 Merch Pack During my time at Glide, a leading AI-powered app platform, I designed a playful merchandise package to be distributed to our valued customers. This package comprises a t-shirt, a sticker set, a box, and a bag. The package serves to enhance the brand’s existing identity by introducing new fonts and illustrations, thereby imparting a more humanistic dimension to its visual representation. #merchdesign #swag #graphicdesign

WIX TEMPLATES [AI Prompting] + [Midjourney] + [Creative Direction] 
Electronics Website with AI Imagery Wix launched a new series of website templates, each requiring striking, custom imagery. Spanning industries from electronics to real estate, the project encompassed product shots, lifestyle imagery, and professional headshots. This carousel showcases the images generated for the electronic store. This brief allowed me to focus on direction and tone, crafting AI-driven visuals with Midjourney, which were then refined and enhanced in Photoshop. The result was a cohesive set of visuals tailored to elevate each template’s unique appeal and functionality. In Collaboration with @midnight_agency_ #aiimagecreator #aiscientist #midjourney #aiproductdesign #aiproduct

GENDER BENDER [Type Design] [Editorial] Photographs and scans from the Gender Bender Stickers that were made using risoprinting. #typedesign #typedyke #typography #communicationdesign #collectgraphics #designfeed #designstudio #designard #acidgraphix #designinspirstion #graphicindex #icographica #thedesignblacklist #designard #icographica #fkndesign #visualcommunication #graphicdesign #itsnicethat #graphicindex #eyeondesign #typography #designportfolio #risograph #risoprint

Coding 4 Websites During this research based project I explored how websites were designed and coded, creating a visual summary to document my findings. My personal reflection and research was made into a playful editorial document. #typography #communicationdesign #collectgraphics #designfeed #designstudio #designard #acidgraphix #designinspirstion #graphicindex #icographica #thedesignblacklist #designard #icographica #fkndesign #visualcommunication #graphicdesign #itsnicethat #graphicindex #eyeondesign #typography #designportfolio