If you are curious how neuroscience translates on stage, this is a glimpse.
This is not theory. It is how I help audiences think, decide, and act differently.
You may not know this, but I've presented to over 500,000 people internationally. 🎤
You'll catch me in the media, on podcasts, and in interviews as an industry expert on applied neuroscience for business strategy and influential selling.
Want to know more?
Let me know in the comments 😀
I am beyond thrilled to announce that I am now a Founding Member of Forbes Women Australia!✨
This is such an incredible opportunity! Forbes Women is all about igniting courageous conversations that lead to real change. It’s where ambitious women take the reins of leadership, not by chance, but by determination! 💪🔥
Forbes Women celebrates the remarkable Australian businesswomen who are making waves and setting new standards in their industries! Being part of this vibrant community boosts everything! With a powerful network, we gain fresh perspectives, incredible momentum, and the unwavering confidence to chase our boldest dreams!
Let change begin. 🚀
@forbes@forbesaustralia@forbeswomen
FRIDAY FUN FACTS 🤡
Did you know... that some products *feel* more exciting before you even use them?
Our brains constantly connect objects, emotions, and experiences together.
One of the best examples? Hot sauce in a grenade-shaped bottle.
The sauce itself might taste identical to competitors', but the grenade design changes the experience before the lid is even opened. It signals intensity, rebellion, adrenaline.
Your brain starts "tasting" the heat visually.
This is Associative Learning.
🔥 Luxury products use heavy packaging
🔥 Gyms use aggressive language and dark colours
🔥 Wellness brands use soft tones and natural textures
🔥 Sports cars are filmed with speed, power, and cinematic sound
Think about it...We are not just buying the product; we are buying the feeling it evokes.
Spicing up the weekend
Leanne
Most sales training teaches people how to talk. Very few teach you how people actually decide.
That's the difference.
The Sales Psychology Accreditation Course is not another generic sales program built on scripts, pressure tactics, or outdated persuasion models. It's about future-proofing your skills, elevating your credibility, and learning how modern buyers really make decisions. 🧠
This is your moment.
Imagine walking into your next client conversation with:
🔸 Confidence in your pricing, positioning, and value
🔸 The ability to recognise decision-making styles in real time
🔸 Messaging, framing, and design that influence ethically
🔸 Fewer stalled deals and more decisive yeses
🔸 Accredited recognition that positions you differently in the market
The businesses winning right now are not always the loudest. They are the ones who understand human behaviour best.
Book your spot!
This week on ThinkShift. 🎧
Have you ever been outplayed by design? I have! 🙋
Dark patterns are the reason we buy something, then instantly regret it.
The fake urgency.
The hidden fees.
The impossible unsubscribe button.
In our latest episode of ThinkShift, we unpack the difference between persuasion and manipulation and why your brain defaults to the path of least resistance
Listen to find out how you can avoid the lurking of dark patterns.
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You asked, so here it is.
The Pricing Psychology Checklist: Top 10 Tips to Optimise Your Pricing and Convert More Sales
What's inside:
🔹 10 Pricing Psychology Principles
🔹 How to sequence pricing elements
🔹 How numbers can influence buying decisions
🔹 Pricing strategy to increase conversions
🔹 Daily checklist for proposals, quotes and contracts
Get your copy...
🔗 in bio
Today's bite is about how you become more likable after committing a minor blunder or boo boo.
Most people think credibility comes from looking flawless. It doesn't.
Check out why 👀
🔗 in bio
FRIDAY FUN FACTS 🤡
Did you know... Netflix’s entire USD $388 billion business is built on one simple marketing channel:
The humble thumbnail.
Netflix knows thumbnails are the triggers that get you to watch. That’s why they’ve spent billions of dollars cracking the psychology of a great thumbnail. 🎦
Netflix uses a process called AVA (Aesthetic Visual Analysis) to generate thumbnails directly from its content, and then decides which thumbnails will work best for each customer. 🧠
First, Netflix tags each frame of a show or movie based on things like:
🔸 Face detection: Which characters are featured and their emotions
🔸 Camera shot detection: Close-ups or distant
🔸 Motion estimation: The speed of the characters in this frame
Netflix ranks the images based on those attributes and how well the algorithm thinks all the elements will work together as a thumbnail. After testing billions of thumbnails, Netflix found that exaggerated emotional facial expressions make for a winning thumbnail.
What triggers can you use to engage your audience like Netflix?
Emotionally embracing the weekend
Leanne
Thank you for having me and Neurielle @forbesaustralia at the Forbes Women’s Summit. Hearing the amazing stories of courage, adversity and strength empowers me to be the best I can be.
Presented by @lancomeofficial
This week on ThinkShift. 🎧
A single sentence can make the same offer feel expensive… or a no-brainer.
That’s not hype. That’s how the brain works.
In this episode, we unpack the framing effect. The hidden force shaping how people perceive value before they’ve even made a decision.
A small shift in framing can move someone from hesitation to action. This is not about clever wording. It’s about how decisions actually get made.
Because value is not just what you sell. It’s how it’s understood.
🔗 in bio to listen
