Welcome to ISM
@laurensteadmann We are delighted to announce the recent signing of Paralympic Triathlete superstar, Lauren Steadman MBE 🏊♀️🚴♀️🏃♀️
Lauren shared:
“Over the course of my career, I’ve learned that as you progress, the margins get finer but the impact of those marginal gains becomes even more significant. That mindset continues to drive me as I pursue excellence, both on and off the track.
I’m proud to partner with ISM, a sports management agency that represents and develops leaders at the highest level of the game. Their vision and values align closely with my own not just in performance, but in purpose, leadership, and long-term impact.
Together, we’re focused on pushing boundaries, elevating standards, and building something that extends beyond sport. I’m excited for what’s ahead as we continue to grow, lead, and reach new heights.”
Hugo Jafari commented on the recent signing:
“I’m absolutely delighted to welcome Lauren Steadman MBE to the agency. Lauren is one of the standout Paralympic names of her generation, with a career defined by consistency, excellence, and a relentless drive to perform at the very highest level. What she has already achieved on the Paralympic stage speaks for itself, but what excites us most is the trajectory she is still on and the platform she continues to build heading into the next Games.
Beyond sport, Lauren has established herself as a genuine crossover talent, with appearances on major entertainment formats such as Strictly Come Dancing and SAS: Who Dares Wins, alongside further television opportunities on the horizon. Her willingness to take on new challenges, from elite competition through to adapted HYROX events, demonstrates a versatility and mindset that resonates far beyond sport. Lauren embodies the modern athlete: inspiring, authentic, and commercially compelling. She is someone who naturally connects with audiences and brands alike, and we are incredibly excited to support her next chapter both inside and outside of sport."
