Laura Schofield

Excited and honoured to be speaking alongside these amazing women next week @sohohouse - when we will discuss merging our passions with our careers 💫 @chanelirvine @dalia.aldu @iambukki

Earlier this year I founded a PR agency with a simple mission - do great work - for good people. It’s been five months and I couldn’t have dreamed of a better start to the year. We work with brands that people should take heed of. Follow @heed.communications for feel good stories from brands and personalities who are making this world a better place 💚

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Last Thursday, Social Southmayd was thrilled to bring together an incredible panel of women at the @londonschoolofeconomics via the @lsemediaandcommunications department to discuss “Strategic Communication in the Age of AI”. Each speaker came with such unique experiences - some being deeply immersed in AI and some using it sparingly - and it made for a really dynamic conversation. Thank you @laura__schofield of @heed.communications , @thisisvivp , and Faye Bennett for your brilliant contributions, and to César Jimenez Martinez for guiding the discussion so beautifully. Excited for what’s next ✨

I had the pleasure of experiencing 4 amazing days on a @melloretreats at @restaries alongside 6 inspiring women who are struggling with fertility. After a traumatic loss last year, I had no idea how much I needed this, but being with women who were, at first, total strangers but who showed each other incredible support and kindness throughout, was so powerful and healing. For anyone going through fertility struggles I could not recommend this retreat more - dm me if you want more details or if you want to talk if this resonates x

Coastal rejuvenation 🪫 ➡️ 🔋

Myself - and over 300,000 people - marched to protest against the genocide Israel is committing in Palestine on Saturday. It was peaceful and powerful and brought so many to tears. But we have seen no news of the 300,000 strong protest in the media? Only the (terrible) news of elderly and blind people being arrested and put in cages for holding signs. Where is the coverage that shows the huge amount of people who are demanding an end to the genocide?

W.LIVE: Join us for an insightful Instagram Live with Laura Schofield, Founder of @heed.communications , a values-led PR and brand experience agency rethinking what “purpose” means in today’s business world 🙌🏾⚡️ With over two decades of experience in communications, Laura works with businesses and individuals to develop brand narratives that are rooted in clarity, credibility, and meaningful impact. Through Heed, she’s carved out a space where strategy meets heart, delivering work that feels both human and culturally attuned. In this conversation, we’ll explore: ▫️ @laura__schofield ’s journey to founding Heed Communications and what led her to build a purpose-first agency ▫️ Her take on why “purpose-led” branding needs a rebrand — and how to bring it back to real impact ▫️ How she embodies her agency’s values — empathy, partnership, excellence, and impact — in her day-to-day leadership INSTAGRAM LIVE DETAILS: DATE: Monday, 21 July 2025 TIME: 11:30 AM, London Time Whether you’re running a values-driven business, developing a personal brand, or simply curious about contemporary communications, this W.Live session will provide inspiration, practical wisdom, and fresh insights on telling meaningful stories. Brimming with valuable knowledge, it’s an event not to be missed—so set your reminders and come ready with your questions ✨

Finalllllyyyy had my long awaited Glastonbury experience and it didn’t disappoint - most of the best bits aren’t on camera as was having too much fun but I got some snippets at least 😍

Escape to chateau with @chateau.engalin 💚

Wintering ❄️

Cash to be kind!! 💛 It’s World Kindness Day tomorrow and @dropdeadgenerous is launching - they are giving away £25k cash to people who just say hello in London!! Say hello to everyone, make peoples day and maybe, you might get rich… follow Drop Dead Generous insta for clues 🕵️