Welcome to the trip @julian.williams_
We are stoked to announce that Hawaiian professional surfer, Julian Williams, has joined our team. In his own words, “surfing is about culture, creativity, and giving back to the community that shaped me.”
Everything he does is grounded in progression, purpose, and respect - for the ocean, the waves, and the people who ride with him.
LFG.
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Filming/editing: @themogli
Tunes: A$AP Rocky - HELICOPTER
STRENGTH TEST PT. 1 ~
Test Details: The Jimi vs. a 4,000lb Chevy Colorado.
Outcome: The Jimi, a 6ft x 7mm leash, was pulled four times its original length by a force much more powerful than your local ankle slappers.
Additionally, the leash’s ankle cuff stayed securely fastened as f**k to the pole without coming undone or moving an inch.
Conclusion: Lasso creates Stronger Connections.
STRENGTH TEST PT.2 ~
Test: The Jimi vs. Francisco & a scooter.
Details: The homie Francisco drove a 250lb scooter at a speed of 10mph, while towing @stevenswanson down the strand with The Jimi.
To no surprise, the leash didn’t snap, tangle, or cause any ruckus while Francisco and Swanson made their way to the grand wall.
Conclusion: Lasso creates Stronger Connections.
GROM LOVE 🖤
We are stoked to partner with the @venicesurfingassociation on their epic Grom Day happening this Sunday, March 8th at Driftwood Tower in Venice.
Come hang, come party, rumors have it that @koloheandino will be shredding with the kids 🤘🏽