We spent some money on flowers to built this garden in my studio with the help of @larry.malave š š·
Building custom sets for my clients is definitely one of my favorite parts of the job! I know we could be doing this with AI, but why.. if this is so fun!
#miamiproductphotographer #ecommercephotography #productphotographer #behindthescenesphoto
Iām super excited to finally share this project I did last year with @larry.malave for @fridakahloperfumes
Behind every campaign is a pre-production process most brands never see. For this project, that meant hand-building two complete visual worldsābold terracotta architecture and floral gardensāto create images that feel authentic and intentional.
Every prop was sourced. Every set piece was made by hand. The details, the craftsmanship, the thoughtful execution, it all starts here, weeks before the first image is captured.
This is part 1 of 3. Follow along as I take you from shot list to final campaign deliverables.
#productphotoshoot #miamiproductphotographer #productphotography #ecommercephotography
