A smile is often the bravest thing a person wears. This Mental Health Awareness Week, I’m thinking about the invisible battles we all fight that no one else sees. We see the “I’m okay,” but we don’t see the weight behind it.
Everyone carries their struggle differently. Some of us throw ourselves into work or sport to keep our heads above water, while others need to hide away just to catch their breath. There is no right way to cope, only the way that gets you through the day.
Since we can’t see what’s happening in someone else’s heart, kindness is the only thing that makes sense. Be a little softer with the people around you, and even kinder to yourself. You never know how much someone is carrying just to keep that smile in place. 🤍✨
#MentalHealthAwarenessWeek #BeKind #InvisibleBattles
It’s mad but we’re already down to the last smalls and mediums on our Essentials reorder. Jerseys and bibs both. 🤯
Fear not though, a brand new bib model is coming very soon.
But if you want the current ones, we’re shipping first thing tomorrow.
White jerseys and blue bibs are back from tomorrow. Set your alarm.
These are supposed to be our always-available staples, but we can never keep them on the shelf, and honestly, we’re fine with that. We see them out on the roads and in your stories, putting in the kilometres.
Essentials was designed for the kind of riding that doesn’t need a plan. Early mornings, quick spins before work, long summer days that stretch into the evening. The kit you reach for without thinking.
Clean lines, recycled fabrics, a fit that moves with you. No performance theatre. Just something that works, ride after ride.
We could call this ‘the classic’ combination. The timeless white jersey & navy bibs in their 2026 edition are restocking in the coming weeks.
We believe in clarity over trends. This restock brings back our most-requested look, refined with purposeful updates for your next journey:
Updated Fit: Longer sleeves for a modern, sleek profile.
Minimalist Aesthetic: Clean, clear logos that let the ride speak for itself.
Enhanced Comfort: An added performance chamois for longer days on the road.
Proven Quality: The same premium feel and recycled fabrics you expect from us.
No status, no ego - just responsibly made kit designed for everyone.
Everyone has a story.
Meet Camille.
Canadian based in Switzerland, a two-time doctoral student, former triathlete, and resilient seeker of connection. Camille reminds us that the bike is more than a machine; it is a shared language that transcends borders and cultures. For her, cycling was the key to finding a sense of belonging in a new home and the resilience to rebuild trust in herself after life’s unexpected crashes.
It’s about more than her own miles, too. Camille has found a deep sense of purpose in seeing how her journey motivates other women to get out and ride, proving that you don’t need to fit a mould to belong in this community.
“I learned that cycling is not only about performance, but also about learning how to rebuild trust in yourself.”
Read her full story of identity and connection via the link in our bio.
Fustera: The staple climb from Calpe to Benissa.
A favorite among our community for its scenery and rhythm. Whether you are enjoying the scenery on the ascent, doing intervals or descending toward the blue coast, this little gem will not disappoint you.
In both directions, we recommend pausing at the small Italian bakery at the summit. The fresh focaccia and grandma cakes are perfect snack for the road ahead.
At LABEL Collective, we focus on the stories written on the road. If you have a favourite gem you would like to share with us, we would love to hear from you.
Riding in colors for an ice cream. Sometimes, it’s all we need.
This summer we got you with our light, quick-drying, UV-protective collection to enjoy the sun all day long.
Colour The Road
From a pancake ride and a whole day spent with friends, to sprints, races and interval training, our Performance Bibs will have your back this summer. Inspired by the mighty mountains, they feature the best of the bibs world. Made from high-tech recycled Revolutional® fabric that acts as a second skin and helps delay fatigue. Breathable, quick-drying, and UV 50+, they are your ultimate summer companion. Most importantly, the premium Elastic Interface® Paris HP chamois features a specialised recycled layer that adjusts naturally to your body, specifically designed for 8+ hours of comfort in the saddle.
As with every year, our performance bibs are a limited edition. Check our range for men and women while they last.
Labels are for clothing, not for people.
The Reclaimed Series Bib Shorts. One size. We think you’ll adapt. Because inner tubes stretch.
Sustainability has always been central to what we do at Label Collective. The Reclaimed Series is the next step.
Each bib is individually crafted from reclaimed inner tubes that we collected from professional pelotons across Europe and the people on the side of the road. And no, we didn’t help them fix their puncture. We had more tubes to collect.
No two pairs are identical. The material is naturally waterproof, remarkably durable, and carries the kind of provenance that no virgin fabric can replicate.
The fit is uncompromising. The construction is minimal by design. The colour is black, because that is the colour of inner tubes.
One colour. Limited stock. Link in bio
There’s a moment on every ride where everything else disappears. The road ahead, the light, the rhythm of your legs.
SS26 was made for that moment. Cuts that move with you. Colour that stays vivid through every climb, every descent, every kilometre you weren’t sure you had left.
You’ll know the feeling when you find it.
The Roads We Always Return To.
What a beautiful week in the Girona province. Alongside Mallorca and the Costa Blanca, this area has shaped the Label DNA. We returned to soak in the adventurism of the lush greens, the animals on the hills, the stunning coast, and those breathtaking mountains.
There is a unique versatility to these roads: from rolling, gradual stretches perfect for steady training to epic Pyrenean climbs that challenge every limit. Yet, the best part of any journey is often the kindness found in the middle of nowhere.
Whether it’s the many adéus shared with locals in quiet villages or a “can-do-it-all” mechanic saving the day after a remote tyre puncture, human generosity is what truly defines a trip.
Moments like these are a great reminder to keep things friendly out there. As more of us hit the roads, looking out for the locals and each other is what keeps these places feeling like paradise for everyone.
And our last tip: the coffee and pizza here are always a great idea!
