The T.M.Lewin Glow Up
After the brand clean up we focused on adding storytelling and a narrative to the products. One of my faves for this is the black tie moment for Summer.
The T.M.Lewin Glow Up
One of the biggest improvements we made to content on site was the unfolding of the shirts for ecomm cut outs. It's more useful for press coverage & much cleaner on site.
T.M.Lewin The Glow Up
Ecomm before & after. We upgraded all the ecomm model shots on site, through styling, textures and lighting, models and creative crops.
The T.M.Lewin Glow Up
One of the principles we put in place was 'make the details interesting' this is through tone of voice but also photography and content stories.
The T.M.Lewin glow up.
The logo (of which there have been many iterations) was the first step. Redesigning the favicon & adding back in the London message to celebrate the brand's heritage.
