The Purist Clean Lager for New Belgium Brewing
As our content library expanded, we were able to create dozens of static ads (as well as motion) for Instagram and Facebook. These were some of the best performing of the bunch.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
On launch for Memorial Day, we created the first iteration of this creative. It performed well, so for the 4th of July we created this twist featuring the fireworks as a way to utilize existing assets.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
As a new product offering starting from scratch, it was critical that The Purist’s paid ads resonated with our target audience. Through testing a variety of creatives, we honed in on what worked, what didn’t, and then doubled down.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
While the Legions crew is best known for their speed on the road, they are pretty good at slowing it down out of the spandex.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
In the pantheon of best beers, the end of a long hill climb ride must be near the top.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
Be the change you want to see. A snippet of shots from the collaboration with Legions of LA shot by Jussi Oksanen. It was such a pleasure working with Jussi, Legions, and everyone else involved.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
Ice-cold beer might be the most photogenic product in the world.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
Each set of 9 Instagram Feed posts was centered around a message block. This gave us an opportunity to tell unique product propositions and paired well with hero visuals in the gallery format.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
To create a cohesive, branded look, all Purist social posts sat within a thin blue border playing off the can design. This color made the packaging pop within the frame—and within the Instagram feed.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
As a new brand with no existing visual assets, the look and feel was a blank canvas. We wanted each asset to instill a fresh, modern aesthetic and processed to feel of a kind.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
For The Purist launch assets, we wanted the can to be the star of the show—with environment and people as a backdrop for context.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
The Purist Clean Lager for New Belgium Brewing
In the lead up to Memorial Day weekend, we launched a campaign across all owned, paid, and earned channels. For the campaign visuals, we produced a shoot in a sunny, modern location to capture the bright, light, and forward-thinking appeal of the Purist.
#InvestInContent #NewBelgium #OrganicBeer #CleanBeer #CraftBeer
