Not your average run club.
To tap into London Marathon week, we helped Montirex LTD. create a moment that fused the brand’s roots across running, training and combat sport into one high-energy experience.
A 5km run through London finished with a rave inside one of the city’s oldest boxing gyms, The Ring in Southwark, bringing together communities across movement and music in a way that felt true to the brand and the audience.
Over 100 runners turned up, alongside guests for the afterparty, with Montirex athlete Giorgio Visioli leading out the run (and jumping behind the decks 👀 )
Lab 54 were the perfect partner, activating their community to help drive a sold out event despite tube strikes across the city.
What stood out most was the appetite for experiences like this. People are craving connection again. Not just attendance, but energy, belonging and moments that feel real.
The brands cutting through right now are the ones creating spaces people genuinely want to be part of.
We just celebrated the launch of ‚The Age of Curation‘ with our friends @krpt.create . The report celebrates the societal shift towards intention, craft, quality and what that means for brands.
It was an evening of connection and real discussion about the way the industry is shifting. We discussed the three key themes in the report that we feel signal new tactics for a new world across taste, depth and community.
Get in touch if you would like the report.
Floral installations by @___ferve , photography by @alexkuru . Thanks to @young_space__ for hosting.
How do you build a brand that cuts through the noise in 2026?
On our latest edition of PULSE°, we sat down with Ben da Costa to unpack his story. How Oat Cult came about and why entertainment led brands are cutting through.
In crowded markets, product alone rarely creates differentiation. The brands that cut through are the ones that build narrative, personality and a sense of belonging around what they make. That's what Ben is achieving through Oat Cult. Looking at what the big brands are doing and doing exactly the opposite.
In this episode we talk about:
• Why most food brands play it safe (and why that’s a mistake). • Spending their entire startup budget on one make-or-break brand film. • How creativity became their biggest competitive advantage. • Building a brand people want to belong to, not just buy from.
Link in bio for full episode.
Our latest Substack tackles to state of food culture.
A world of bleeding categories where a £15 sandwich can carry more cultural capital than a £250 tasting menu.
It feels less like 'food is having a moment' and more like it has become one of the clearest mirrors of how culture itself operates.
If you map it, two tensions emerge.
The first is obvious: Luxury ↔ Accessible.
The second is more telling: Hype ↔ Depth.
Dive into the link in our bio to see our full report.
Are cars still cool?
In our latest episode of PULSE° we caught up with Jon Davies from Autotrader to discuss the state of the industry.
Jon really knows his stuff and we dived deep into the pitfalls and opportunities car brands are facing. Some highlights we cover:
- The culture gap: Why brand is facing an identity crisis in the automotive industry.
- Heritage vs modernity: The rise of new manufacturers winning over young audiences.
- The opportunity: How brands can rebuild relevancy in 2026.
Link in bio for full episode.
What does the future of brand communications look like when PR, social and experiential all blur into one?
Brand comms has levelled up. The aim isn't 'get the headline', it's engineer a moment people want to pass on and design a campaign that travels across channels, communities and contexts.
Link in bio for our first episode of PULSE° with Arun Lloyd from Hope & Glory PR. We We dive into how brands like IKEA, Greggs and PepsiCo are cutting through culture by putting audience and experience at the heart of their strategy.
’Tis the season 🎄
We’re rounding off the year the way we started it: with community, music and good energy.
Next week we’re taking over Next Door Records in Dalston for an end-of-year gathering with our extended KRPT family.
Expect records spinning, drinks flowing and familiar faces.
If you fancy joining us please RSVP at [email protected]
London officially has more 24 hour gyms than it does nightclubs.
Has exercise replaced going out?
Run clubs, Barry's Bootcamp, 1Rebel: They are the new spots to hang out with friends, feel part of a community and even date.
Same flashing lights, same loud music, different energy.
While this culture shift undoubtedly has it's benefits what does swapping the club for a cold plunge mean for London culture and in particular nightlife?
Click the link in our bio to read the latest insight unpacking what this societal shift means.
Only Some are Born to Fly 🦅
UK launch of the iconic new brand @avxdept . An integrated campaign which delivered a full suite of brand assets, led by a hero film - to define a bold creative identity and fuel an integrated rollout across social, PR and retail.
At the core was a brand comms strategy that turned the Only Some Are Born To Fly spirit into a distinctive, fashion-first positioning.
Creative Strategy/Direction/Partnerships by @krpt.create
Client: @avxdept
Production: @no_id.co
Producer: @irene1791
Stylist: @frankieetyler
Photography: @ian.robert.wilkinson
Stylist Assistant: @charlottekelsey_
Talent:
@antslive@tejyofficial@jatzdakid@eddyakin@jahrhys.g
We had a lot of fun working with @tatecollective on launching 'Blank Canvas'. A creator led platform that raises awareness for Tate Collective's under 25 membership and showcases how art can inspire you in different ways.
We worked with a selection of cutting edge creators that went to a chosen exhibition and created a piece of art inspired by what they saw. 🖼
