Nike N7 and the Hoop Bus brought basketball programming directly to Indigenous youth during Final Four weekend.
Stops were held in Navajo Nation and Gila River communities, including Window Rock, where hundreds of basketball shoes and apparel were distributed during the tour.
The activation included cultural programming with Indigenous Enterprise and music by DJ Tribal Touch, along with a community visit celebrating the 2026 Arizona state champion Tuba City girls basketball team.
Nike said the initiative is part of its ongoing N7 investment in Indigenous youth sport.
“This is not a one-time basketball investment — this is the standard of representation,” said Kreylynn Johnson of Nike N7. “We have so many opportunities we’ve been developing over the past year to bring to our community.”
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#IndigenousYouth
Grew up reading every single one of Mike Krzyzewski’s books on leadership. Since then, I’ve lost count of how many books I’ve read — but his are still the best.
This year I got to sit in his office and ask “What was your mantra early in your career?”
I expected him to drop a fire bench tee line, but no his answer was so human — he wouldn’t be the leader he became without his wife and the people who kept him going.
All Star activations felt across the world, and truly thankful to play a tiny role in creating impact. @NikeBasketball WE ARE SO BACK.
Honored to integrate N7 into @nike basketball at the biggest moments! Grateful for the lessons and excited to continue growing into the leader and woman God has called me to be. 🤞🏽
You already know, on to the next! 👀
The @nikebasketball Forever King launch of LeBron XXIII! This has been a huge @nike campaign, and one of my favorite parts working on this launch was The Chosen Ones Journey- @kingjames hometown - Akron, Ohio.
As this chapter wraps, St. Vincent–St. Mary High School leaves a lasting mark on my heart. Learning from Coach Dru, laughing with the youth, and partnering with the beautiful people of @housethreethirty to invest in the community—that’s what it is all about.
You can’t replicate high school hoops. The packed gym. The buzzer-beaters. The student section storming the floor. This is how legacies begin. Hometowns like this build legends like LeBron. 👑
Thank you to the hundreds of humans BTS who put their heart and soul into executing this project! WE did it! ✨
@iconiccreativeagency@victory@nikebasketball@slamhs@slam@housethreethirty@stvmgbk@stvmbbk
For the past two years, I’ve had the honor and privilege of authoring the Nike March Madness Bench Tees worn by all 170+ Nike schools from conference tournaments through the Final Four.
What started as a small responsibility has turned into one of the creative parts of our job that we all love. I love seeing them in the wild. I love seeing other high school and EYBL teams make their own. Excited to see what our team cooks up this year! 👀
2024 Mantra — “________ ENERGY.”
In 2024, this was such a buzzword — and a fun one to use because every school brings its own culture and energy. One example was LSU WBB pregame vs. Iowa WBB pregame!
2025 Mantra — “NOTHING EASY.”
A true hooper’s mantra. No easy rebounds. No easy buckets. No easy wins. No easy losses. Nothing about March Madness is easy.
Blessed to complete another year! Here is a glimpse of the craziest life. Thank you @nikebasketball and to the MANY wonderful humans who make this life so full. LUH YOU GUYS 🏀🫶🏽🪶 #NOTHING-EASY #NikeBasketballisBack #BallUpTop #n7
