The @smithopticsuk Forefront 3 is a proper step forward from the previous generation 😎
🔥 Increased rear coverage
💨 Improved ventilation over the Forefront 2
⚙️ New BOA fit system for better adjustment
🛡️ Updated MIPS setup with less creaking
🕶️ Secure eyewear storage built into the vents
🍀 Aggressive trail/enduro styling with Koroyd protection
The quality of the Forefront is the best I’ve experienced and the glasses integration is one of the best in the business.
💚 @koroyd
🛡️ @mipsprotection
KOROYD tubes are thermally welded together.
This gives four distinct performance advantages.
1. STRONG CONNECTION - Thermally welded tubes create a very strong connection without using glues or adhesives.
2. ENERGY ABSORPTION - The strong connection increases KOROYD’s energy absorption capabilities.
3. NO WEAK POINTS - High consistency across the KOROYD core ensures maximum performance for every impact.
4. ULTRALIGHT & BREATHABLE - The world’s thinnest-walled tubes and open-cell structure mean ultra-light weight and advanced breathability.
#techtalk
#engineering #koroydtubes
In 3 days, we’re heading back to where we launched the lightest full-face helmet in its class - the Endura MT500.
Join us in the @mipsprotection trailer on the shores of glorious Lake Garda for a long weekend of bike fun in the sun.
Booth: D14.
See you there?
#rivadelgarda
#bikefestival
A quick recap from Sea Otter last week.
From reconnecting with partners and catching up with friends, to meeting new faces and sharing what we do - it was one for the books.
The real highlight? Seeing the next generation of riders roll through with big smiles and even bigger confidence.
A huge thank you to everyone who stopped by our stand.
Here’s to engineering a safer tomorrow.
#protectinglifeinmotion
The world’s best mountain bike riders roll out of the start gate in South Korea next week for the first World Series race of the season.
Look out for the K tab - protecting riders as they vie for milliseconds of advantage.
Swipe inside the Fox Airframe featuring KOROYD back and chest protection.
#movementredefined
We’re California-bound.
Join us at Life Time Sea Otter Classic from Thursday.
Booth: G43
We've got two tickets to give away for this weekend. Comment "Sea Otter" below to win.
#ontheroadagain
California dreaming.
7 days until Sea Otter 2026 kicks off.
We’re excited to attend alongside the world’s best bike brands.
Join us - Monterey, California.
April 16th to 19th 2026.
Booth G43.
#seaotter2026
Intelligent foams.
Our confidential formulations were developed to exceed the limits of conventional foams.
Integrated solutions that combine protection, comfort, and durability in a single material system.
#koroydfoams
10 milliseconds.
That’s how much time your helmet has to absorb energy from an impact.
To put that micro-moment of time in perspective, consider the following comparisons.
1 millisecond - time taken for sound to travel 34 cm.
1 millisecond - time taken for light to travel 300 km.
5 milliseconds - a honeybee’s wing flap.
8 milliseconds - a camera shutter speed.
9 milliseconds - seek time for a 7200rpm hard disk.
10 milliseconds - time to absorb energy from an impact.
Choose the right helmet.
#koroyd
