Kenneth Dedeu

@steeez.t during the @milano_quad_fest Check out the photo gallery at 👉rollfolk.com 📸 @knet2d #rollerskating #rollfolk #skatingphotography

So happy to present my latest design for @flyingeagleskates the HORIZON frame. An extremely low, strong and lightweight 4x80mm frame for 165mm mounting boots. 280mm wheelbase but thanks to the asymmetrical wheel arrangement and the very subtle rockering it feels like a flat frame but more stable than the traditional 243mm 4x80 setup and more agile than 4x90mm. I love this frame, it makes urban skating much more fun and enjoyable. I want to thank @fe_tracy for all the trust to keep bringing my crazy ideas to the company. Oh and we just received the patent certificate ✅ I hope people give them a try, If you do let me know what you think! It’s out now and arriving to shops worldwide very soon. #industrialdesign #inlineskating

A year since this shoot with the local badasses of Barcelona. 🔥 @nicola_torelli @openbart @michelleptybcn and moi. Illustration by @and_pit 📸 @knet2d

Study for a new outsole for Xsjado/ USD Shadow skeletons. Unlike most footwear, the footwraps and crossliners of the Shadow skate are not primarily designed for walking but to provide additional stability, heel lock and power transfer while skating. The new Xgrip outsole is shaped after the Shadow soulplate to work together with the Shadow cuff and shock absorber, delivering a lower center of gravity, more lateral support and a better fit and cushion. Stay tuned to see the final design that hopefully will be released later this year. #footwear #footweardesign #usdshadow #xsjado #outsoledesign #designer #industrialdesign #rollerblading

A little CGI animation for the presentation of the new Undercover wheels Blockbuster collection working with Blender and Davinci Resolve. I also designed the wheels in collaboration with the riders. That was my last work for UC and the last collection that will be produced in USA. I hope you like it! The wheels are now available worldwide. #undercoverwheels #designer #blender3d #blendercommunity #davinciresolve #cgianimation #inlineskating #artdirection

Since its launch in 2015 Powerslide SWELL revolutionized the fitness marked with high performance skates and colorful and minimalistic designs. Which one is your favorite model? Discover the whole collection on our website. 📷 @knet2d #Powerslide #PowerslideSWELL #rollerfitness #inlineskate #Triskates #WeLoveToSkate

Powerslide NEXT ⏩ Available in more colors and setups than any other urban skate. Which model is your favorite? Visit our website to discover the whole collection powerslide.com Photos: @knet2d #Powerslide #PowerslideNEXT #inlineskate #freeskate #WeLoveToSkate

Photography for Powerslide SWELL inline skates over the years. Work: Art direction, Product design & photography. Client: @powerslidebrand #photographer #photoeveryday #inlineskate #rollerblading #powerslideswell #rollerfitness #fitnessworkout #sportsphotography

Part 2. SWELL is more than a collection of skates, it’s a lifestyle. With the release of SWELL we wanted to offer a new way to experience fitness inline skating, setting it appart from recreational skating and beginner skates. This is why alongside the development of the product I worked the Swell name, the logo, the CI guidebook, a new packaging specially designed for triskates, I started to write all promotional and product texts myself, released yearly catalogues, worked on a Swell website with the help of an external webdesigner @disnotwork , released several promotional flyers and posters for sports fairs, sales meetings and events, created the fitness_skating Instagram account that later became the @swell.skate.club , launched the #Rollerobics video series an some other promotional projects to build a whole lifestyle around fitness skating, all linked to Powerslide SWELL skates. Only after 1 year in the market, SWELL positioned itself at the upfront of fitness skating, bringing new excitement to the segment and revitalizing the market by offering an attractive and healthy new lifestyle. Moreover we proved it’s possible to sell a fitness skates above the 250€ price mark and that there was a whole niche of skaters looking for quality, performance and colorful skates. But the most rewarding was to see a new fitness community flourishing all around the world inspired by SWELL that brought waves of new skaters interested in new ways to workout outdoors. Work: Ideation, art direction, product design & photography. Client: @powerslidebrand #designer #artdirection #fitnessskating #powerslideswell #rollerfitness #inlineskatedesign #footweardesign #swellskateclub

Powerslide SWELL collection. Part 1. In 2014 I approached Powerslide to present them a new concept of fitness inline skates. At that time the fitness segment was stagnated and mostly filled with skates aimed for beginners prioritizing low prices over quality. My idea was to offer high quality skates suited for long distance skating and real fitness training with a more contemporary and colorful style influenced by the latest trends of sportswear and specially the running culture. I intended to use all of components of the Powerslide Virus skate because the project needed to be cost efficient and easy to produce right away. Since it didn’t involve any significant investment for the company it could be easily added to its catalogue alongside Powerslide’s regular fitness line. Even when we used available pieces, the SWELL skate was revolutionary in every way, featuring a build-in padding lasted over the shell in the same way as some high end carbon skates, offering only 3 wheeled setups for maximum speed with less weight and being the first inline skates to feature an stretchable power knitted upper to deliver an adaptive fit with a build-in power strap and durable abrasion resistant leather details. But more over the most innovative feature was the bold use of colors and a minimalistic approach aimed to reduce all pieces used to the minimum. The SWELL skates overshadowed all the previous Powerslide fitness skates becoming a highly popular and successful project for the brand. Work: Ideation, art direction, product design & photography. Client: @powerslidebrand #design #designer #footweardesign #inlineskates #powerslideswell #rollerblading #designinspo #productdesign

GAWDS brand. After the success of the USD carbon free Franky Pro skates, there were some talks about creating Franky’s own separate line of skates, but that slowly turned into a complete new brand. When @_frankymorales presented his project for GAWDS in 2014 I’ve helped him launch the brand and design all the products following his vision. In the end it turned into a big project designing the logo, the ads, two wheel collections, clothing, packaging, accessories and the first three GAWDS skates including the @michel____prado pro model. In 2017 I distanced myself from the brand and now it is part of Disroyal distribution and even received a new branding but it seems they still use my logo on Instagram 😊 Client: @gawdsbrand Work: Graphic design #graphicdesign #designer #inlineskating #gawdsbrand #gawdsskates #bladetech #bladehistory #frankymorales #branding #designinspiration

Ennui city brace - a medical arm brace designed for actions sports. In 2012 I was offered to create a new brand of protective gear for urban sports and i knew exactly what I wanted for the first product. For many years I suffered wrist injuries from skating but I was not happy with the fit and protection of any wrist guard in the market and I always ended skating with a bad wrist in a expensive medical brace that ended destroyed only after a few sessions. This is why we worked with a factory specialized in orthopedic solutions to produce a brace that kept the optimal position of the wrist and replacing the traditional plastic splints for aluminum. I have added a perforated neoprene sleeve for comfort that combined with the lacing closure provides the unique fit of the Ennui brace. In order to make the brace suited for skating we used the best materials like Kevlar, leather, flat waxed laces and EVA padding. This is a favorite product of mine not just because it became extremely popular but because since the very first sample I never stopped using it every time I go out to skate, and it’s been 10 years already. There has been 4 versions of the City brace since its launch with little improvements and updates until reach the current version from 2015. I am really excited be able to work on a new design again and release a fresh new version for 2022. Client: @ennuibrand Work: product design, photography. #design #designer #productdesign #industrialdesign #wristguard #ennuibrand #ennuicitybrace #inlineskating #bladetech #designinspiration #orthopedics #designstudio