Two wins, one proud family 🏆🏆
Not one, but two of our agencies took home awards at this year’s Tilila Awards, Prix du jury for klem and Best Digital campaign for id36.
These achievements reflect the creative excellence and shared commitment to meaningful storytelling that drive our Group every day.
Congratulations to both teams for crafting campaigns that move hearts and spark change.
#KLEMGROUP #AïnAtlas #TililaTrophy #LesEauxMinéralesdOulmès
KLEM Academy Cohorte 2025: a journey of growth and impact.
The first edition of KLEM Academy has come to a close, and what a remarkable journey it has been!
A big congratulations to our trainees for their incredible work and unwavering commitment throughout every stage of the program.
For their final challenge, KLEM Academy trainees worked in teams and tackled a real-world communication issue, diving deep into how brands can genuinely integrate social responsibility into their products and messaging.
It was inspiring to witness their creativity and enthusiasm, leading to thought-provoking discussions on how brands can drive positive change through their social and environmental initiatives.
A heartfelt thank you to Naoufal Jellal and Salma Hamdouch for their invaluable insights, and sincere gratitude to Mrs. Bensalah Chaqroun, the first KLEM Academy mentor, for her generosity and the wise perspectives she shared with our trainees.
And thank you again to all our managers, mentors, and the entire KLEM Group family for their dedication to making this journey such a success.
As the KLEM Academy Cohort of 2025 steps into the professional world, they carry with them the lessons of vision, action, and collaboration, and they are ready to contribute to the future of the communication industry.
And at KLEM Group, we are already looking forward to welcoming the next cohort!
#KLEMAcademy #KLEMGroup #YoungTalents #InspireAndGrow
🇲🇦 A vibrant Morocco that has so much experiences to offer.
Proud to unveil #Ntla9awFbladna -“WOW”- campaign, crafted by klem agency for ONMT.
An invitation to feel, and reconnect with the soul of our country ✨.
Kudos to all the teams, and big thanks to ONMT for their trust !
#B7arBladna #Tabi3tBladna #Ntla9awFbladna #WOW
We’re proud to have brought to life the UX transformation of the new e-commerce platform of Les Eaux Minérales d’Oulmès - a major milestone for our partner and a bold step forward in their digital customer experience.
This project was as much about UX clarity as it was about architecture, tools and performance.
On the surface: a smooth, intuitive user experience — mobile-first, streamlined navigation, optimized product discovery.
Under the hood: a platform developed from scratch, with redesigned back-office flows, custom-built tools, and API integrations to make it scalable, maintainable, and easy to operate for internal teams.
A project where design and tech worked hand in hand, all the way.
Huge thanks to Les Eaux Minérales d’Oulmès teams for their trust, and to everyone who contributed with sharp thinking, clean code, and lots of heart.
Check out the new platform here: oulmes-store.ma
#KLEMGroup
Leadership is not just about success.
It is also about paving the way for others and inspiring the next generation. Beyond operational guidance, young talents also need role models who ignite their ambitions and empower them to reach new heights.
As a leading figure in the entrepreneurial sector, a visionary woman whose career embodies innovation, leadership, and strategic foresight, Mrs Bensalah Chaqroun has honored us by being the mentor of our first KLEM Academy cohort. She welcomed us into the heart of Les Eaux Minérales d’Oulmès, where our talented trainees had the unique opportunity of learning directly from her.
During her powerful Inspiration Talk, she shared key insights on leadership, inclusive management and the mindset needed to navigate a fast-changing business world.
We also had the privilege to hear her own personal journey, from breaking barriers to championing Moroccan excellence on a global scale. Her words deeply resonated with our young trainees, sparking reflection, ambition, and a renewed sense of purpose, reminding them that the path to success is shaped by both vision and action.
As they embark on their professional paths, they carry forward the lessons learned, inspired to become tomorrow’s changemakers. This is the very essence of KLEM Academy. The group’s managers have not only focused on providing professional immersion and support, but also on offering an augmented PFE experience. With KLEM Academy Week, a full week of immersion in the communication industry, mentorship throughout the 6-month internship, a team project followed by a final presentation, and the opportunity to connect with role models, KLEM Academy is equipping these future leaders with the tools and inspiration to succeed.
Thank you, Mrs. Bensalah Chaqroun, for your wisdom, authenticity, and boldness. And thank you for also reminding us all what a true partnership is built upon: trust, shared values, and co-construction. These three pillars are the foundation of the relationship between Les Eaux Minérales d’Oulmès and KLEM Group since 1978.
#KLEMAcademy #KLEMGroup #YoungTalents #InspireAndGrow
This weekend, Klem, the creative agency of the group, proudly partnered with @mastercardafrica for an exceptional event in Casablanca : the arrival of the legendary Champions League Trophy! 🏆✨
In collaboration with 1896 and mim, they created a magical and emotional activation for all Moroccans :
✨An immersive stand capturing the @championsleague atmosphere
⚽ Interactive games and football challenges to spark passion
🏆 And the ultimate highlight… the iconic Trophy, up close!
Big up to all the teams for this unforgettable experience! 👏
This year, International Women’s Day unveiled our latest campaign for our partner Aïn Atlas, crafted by id36.✨
Rooted in the brand’s signature “Strong As I Am”, this campaign introduces “Strong As She Is”, a powerful tribute to the quiet-yet undeniable strength of women, questioning its role in the path to resilience and the importance of proudly embracing vulnerability
A heartfelt thank you to @ain.atlas for trusting us to bring this vision to life, and kudos to id36 team! ✨
#STRONG_AS_SHE_IS #AïnAtlas #WomensDay #STRONG_AS_IAM
We’re excited to kick off the first edition of KLEM Academy, our comprehensive training program, featuring intensive learning, 6 months of mentorship, and hands-on projects for final-year students.
And it all starts today with KLEM Academy Week — 5 days of immersion in KLEM Group’s expertise, delivered by our managers and experts.
We’d like to give a warm welcome to our incredible group of talented trainees! This is not just a week of learning — it’s a unique opportunity to grow, share, and inspire together!
#KLEMAcademy #KLEMGroup #YoungTalents #InspireAndGrow
🚀We are excited to unveil our equity campaign introducing the new Carrefour LabelVie signature: "تستاهلو الأحسن كل يوم" - "You deserve the better every day".
In a significant era where Moroccans collectively aspire to rise and thrive, Carrefour LabelVie believes that every individual deserves to experience their share of this momentum, every day.
For Carrefour LabelVie this means a commitment to serving Moroccans with the utmost care while offering them a dedicated and modern experience.
#CarrefourLabelVie #تستاهلو_الأحسن #EquityCampaign
1896 Sports & Entertainment is honored to have partnered with @caf_online & @equipedumaroc
to organize the Total Energies CAF Africa Cup of Nations, Morocco 2025 Final Draw Ceremony at the iconic Théâtre National Mohammed V in Rabat!
A major milestone as we set the stage for AFCON Morocco 2025, the tournament—running from - December 21, 2025, to January 18, 2026- promises to be an unforgettable celebration of the game..
Huge thanks to @caf_online , @equipedumaroc , our teams at 1896 Sports & Entertainment & @leapcreativestudio , and all our partners for making this happen ⚽✨!
#CAF #FRMF #LiveEvent #AFCON2025 #Morocco2025
2024 has been a year of exciting campaigns alongside our partners and colleagues, always aiming to bring impactful ideas to life.
As we look ahead to 2025, we would like to express our deep gratitude and wish you a new year full of inspiration, collaboration and work that truly matters!
