We’re proud to share our latest project with HKU Faculty of Arts
@hkuartsug to promote a forward-thinking course on Artificial Intelligence and Data Science.
Discussions around AI are often negative and rile up fears that machines will replace humans. It’s a question we hear in our own industry daily, with new tools emerging all the time.
We wanted to explore a more hopeful perspective: one not of replacement, but of integration.
For this video, we wove AI into our process—using
@adobefirefly for initial storyboard concepts,
@runwayapp for background tweaks, and
@klingai_official for scene transitions.
We feel that these tools don’t replace the magic of physical production, they enhance it. AI can help us bring ambitious ideas to life more efficiently.
Thank you to the team at Hong Kong University for trusting us and giving us the creative freedom to craft an experimental and narrative-led commercial.
And of course, a huge thank you to the crew that made this happen.
Client:
@hkuartsug
Talent:
@mira_thenaiman
Director:
@novisuals
Producer:
@r.anz
Director of Photography:
@justinkmtang
1st AC:
@ringo.so
Gaffer:
@thewonggrip
Editor:
@novisuals
Colour:
@justinkmtang
Animation:
@cattin_tsai
Art Direction:
@zzzzzzoet
Prop:
@kalinwww
MUA:
@makeuphk_tina
#hkproductionhouse #hkagency #artificalintelligence #kinostudios
