🦊 Storytime:
It all started with a lunchbox request. My daughter asked for pretzels in her lunch, and as I glanced at the ingredients and nutrition label, I couldn’t help but think, this could be better. I assumed whole grain protein pretzels weren’t a thing because they couldn’t be done.
But the more I thought about it, the more I realized—it could be done.
After hundreds of iterations and over a year of testing, tweaking, and tasting, we’re so proud to introduce Kindling. Pretzels are just the beginning. This isn’t just about snacks; it’s about rethinking what goes into the food we share with our families.
We hope these pretzels spark something good in your home, your lunchbox, or wherever life takes you. Here’s to better snacks for brighter adventures!
🔥 #KindlingSnacks #BetterForYou #FamilyFirst #SnackBetter
What the fox? Seed Oils? Really?
We’re big believers that better snacks start with better ingredients. So when it came to choosing our oil, we didn’t just follow trends—we dug in.
We use expeller-pressed oil because it’s extracted naturally—no heat, no chemical solvents. Just a clean, straightforward process that preserves quality from start to crunch.
We use high oleic sunflower oil because it contains significantly less omega-6 (PUFAs) than conventional seed oils and supports a more balanced fat profile—all while giving our pretzels that light, crispy texture we love.
At Kindling, we believe every ingredient tells a story, and we’re proud to include expeller-pressed high oleic sunflower oil as part of ours. 🔥
Why Kindling?
Kindling is where every great fire starts—a little spark that grows into something bigger. For us, it’s more than a name. It’s about fueling life’s best moments, whether you’re out exploring, hanging with family, or just taking a breather.
We wanted something that felt warm, full of energy, and packed with possibility—just like the snacks we’re making. Kindling is a reminder to find your spark, embrace the moment, and keep fueling what matters most.
So yeah, that’s why Kindling. 🔥🦊
Who wants to bring home the bacon?! 🥓🥨
We’re giving away 5 PR boxes packed with the goods 👀
To enter:
👍like this post
🥓 drop a bacon emoji below
🤝 tag a friend for extra entries
Winners will be contacted via DM on 05/18. US only.
🎣 Best thing to happen to a fishing trip since dad jokes.
NEW Kindling Maple Bacon Power Twists are officially here! Made to keep the whole crew going all
fishing trip long… or at least keep the kids busy while they wait for a bite. 🪵
Exclusively at @bassproshops
The first step to getting your kids to branch out?
Make👏🏻 a 👏🏻 snack👏🏻 mix👏🏻 Combining their favs with other foods is one of the BEST ways to add protein, fiber, and whole grains (in a way they’ll actually eat)
The star of the show here are these @kindlingsnacks honey mustard pretzels - 8 grams of protein, 2 grams of fiber, AND whole grains. This is my GO TO for picky eaters that love a crunch but still need some nutrition.
PS if your kiddo isn’t a savory crunchy lover - you can make a sweet snack mix with the kindling churro pretzels 🤭
#Ad #pickyeaters #healthysnack #toddler #toddlerlife
Time outside is time well spent ☀️
This past weekend we celebrated 40 years of trails blazed with our friends @railstotrails —walking, riding, and exploring the paths that connect our communities.
What are your plans to get outside this weekend? #celebratetrailsday
happy earth day 🌍🌱 celebrating can be easy = run a trail, watch the sunset, or eat a snack on a park bench 🥨
tag @kindlingsnacks showing how you’re getting outside today in your IG stories and 5 of you will win product to fuel more moments outside!
