We’re proud to share that The Watson has been named a finalist in @theurbandeveloper 2026 Awards for Development of the Year – Medium-Density Residential (under 40).
The Watson reflects everything we stand for—quality craftsmanship, a commitment to long-term project stewardship, and a genuine respect for our purchasers at every stage of the journey. Our holistic approach ensures each home is thoughtfully delivered, with a focus on lasting value and reputation.
This project challenged us to push further, and we’re incredibly pleased with the community we’ve helped create in Essendon.
We’re also grateful to have collaborated with some of the industry’s best to bring The Watson to life.
Planning permission received for our next flagship project in Greville St, Prahan!
23 residences, 7 office suites, curated retail PLUS amazing amenities like a rooftop pool, gym, and even a dog wash. Targeting a 7 Star Green Star rating.
#GrevilleSt #Prahran #PremiumLiving #NewDevelopment #Luxuryhomes
Introducing The Kincrest Journey
In this film, you will hear directly from our valued clients as they share their experiences.
Selling the family home would not be an easy thing to do, as a business we are so happy to partner with you in your journey and create an experience you can enjoy.
🔗 LINK IN OUR BIO
#melbournerealestate #downsizer #kincrest #southyarra #essendon #luxuryproperty #apartmentliving #property #development
Morning light. Parkside air. At The Osment, Grattan Gardens becomes an everyday ritual — a quieter pace without leaving the city’s best on your doorstep. Book a private display suite inspection to see how nature shapes daily life. #ParkfrontLiving #GrattanGardens #PrahranLife #TheOsment
Last night, Kincrest hosted an exclusive Purchasers’ Event, bringing together our current purchasers of The Osment Greville Village, Prahran.
The evening offered an opportunity to meet future neighbours and receive an update on the progress of the development.
At Kincrest, we are deeply committed to the purchaser journey — ensuring every stage is defined by transparency, trust and genuine connection.
Thank you to our purchasers for being part of the Kincrest journey.
We’re proud to have @the_happyapple occupying the ground-floor retail space at The Watson in Essendon.
Their commitment to fresh, high-quality produce and community-first values perfectly aligns with Kincrest’s approach to creating thoughtful, people-focused developments. Residents and the wider neighbourhood now have everyday essentials and a welcoming local presence right on their doorstep.
The strong support from the Essendon community at The Watson has been incredible, and we’re excited to continue this journey with our next Kincrest development, Hollick Place. We can’t wait to bring more quality living and vibrant retail experiences to this amazing neighbourhood.
@tony_evans_photo
The Watson has set a new benchmark for modern, high-quality living in Essendon.
100% sold out, a reflection of the strong demand and confidence in the Essendon community and Kincrest itself.
We are excited to continue our journey in Essendon with our next Kincrest development, Hollick Place, launching early 2026.
Swipe through to see some of the final images of The Watson and experience the care, detail, and quality that went into every corner.
@tony_evans_photo@ibconstructions@rothelowman
Cascading greenery softens the architectural form, while a landscaped passageway linking Grattan and Porter Street draws residents into nature and the rhythm of Greville Village.
The Osment, Prahran — a neighbourhood sanctuary, textured by nature and crafted for a lifestyle.
A village of abundance, The Osment honours design, detail and the everyday rituals that make Prahran unlike anywhere else.
Construction underway. Completion June 2027.
Timeless interiors crafted with purpose.
The Osment’s natural palette and honed travertine create spaces that feel warm and beautifully resolved — a reflection of enduring design and considered living.
We are honoured to be recognised as a Finalist for Developer of the Year in @theurbandeveloper Urban Leader Awards.
This achievement reflects Kincrest’s dedication to integrity, thoughtful design, and creating communities built to stand the test of time.
The winner will be announced October 30.
