About a year ago, we welcomed Paris Jackson as the new face of Zadig&Voltaire, marking my first major move as Head of Comms. Paris embodies everything the brand stands for: freedom, rock spirit, individuality, and a blend of strength and nonchalance.
Over the past year, this collaboration has elevated the brand globally, enhancing press coverage and digital reach. Sometimes, the right collaboration is both a strategy and a feeling, and with Paris, it was both.
Special thanks to the Gillier brothers for their trust and to my amazing team for their hard work.
