A perennial truth: You’ll never know where life will take you. What started as a few hours of copywriting to keep my brain fresh during mat leave turned into so much more.
In my first chapter
@_jennybird , my main priority was editorializing the voice of the brand to elevate both brand and founder storytelling, creating a multi-channel ecosystem. Simultaneously, I managed email campaigns, created landing pages, named the designs and even launched the SMS channel. Later on, I launched two print editorial extensions of the brand, The Edit, which brought our community closer to Jenny.
And now, I’m excited to share that I’ve stepped into a new role as Head of Brand Purpose and Communications at JENNY BIRD. This next chapter is especially meaningful because it melds my passions of storytelling, philanthropy, and PR. I’ll continue to elevate brand and founder’s storytelling through media opportunities while advancing brand credibility.
Additionally, I’ll be working to scale awareness and visibility around our
@possibilitiesfund (if you didn’t know, 1% of every purchase gives back to organizations that uplift women) and its impact, while building relationships with our charitable partners and our mentorship programming.
I’m incredibly proud to be part of a brand I deeply believe in. Thank you to
@thejennybird @lauraecarinci &
@pritkapoor12 ,who have always supported me, pushed me to stretch, and inspired me to do my best work.
📸 by
@kaelaagordon 
