circa 2013, i started graphic design through making fan art for my favourite artist, lecrae. had no idea what i was doing, was just so inspired by the music (the album “gravity”, specifically) that i just wanted to play some part in the world of it. over a decade later, through what is only the Lord’s will, i’ve had the honour of being able to creative direct & design for crae’s 10th studio album, “Reconstruction”.
@qualitylenz assisted in direction & shot all the photos on medium format film. raw, honest, gritty, classic.
@josiahdavis also assisted in direction during initial brainstorming sessions for the shoot. could NOT have done this without either of them
@rayneutron shot the beautiful photos for “still here” & “tell no lie”, and even more importantly, helped establish this season of lecrae by creating the “cog” logo alongside me while me crafting the brand guide for reconstruction.
i also had the opportunity of writing up the concept for the announcement trailer. such an important piece of the rollout that
@calebseales directed with so much sauce. much love to him & his whole team
my favourite part of this rollout, the individual song covers. all different iterations of the cog logo, representing all 19 tracks. huge thank you to EVERYONE who contributed their artistry to the whole collection. this idea came to me &
@shan_mcnaughton last friday, so what you’re seeing is a miracle, and some late nights lol.
@iamjaehouston did most of the motion graphics for these cogs, and he did them beautifully.
thank you for trusting me crae. thank you flex, dee, brian, shan, elsa, jues, CJ, whole reach team. praise God!
