Kerry Lofton | Director, Writer

New directing work for @finalfantasyxvi and @playstation Super grateful for this opportunity and the amazing team that came along to help make this a success! BTS photos and stories coming later but for now, enjoy the piece 🙌🏽 Agency - @rebelventures Production co- Inspired Dreams Film Group/ For The Dreamers Creative Director/Director/ Script- Kerry Lofton Director of Photography - @KeithDixon_DP Producer/AD- @Fallon.Oeser Production assistant - @Reggie.Parris Grips- Craig Smith, Harley White, Matt Branch, Jeff Fischer Gaffers - @aajayiiii , @spankyspanky , Zack Austin, @Tfranchett , @stephenallwright Sparks - Seanie, Matthew Nolan 1st AC’s- @loveable.menace , @_shirleycruz_ , @craig_birchfield , @ac_di , @misterred , @peterswinford_ac Sound - @akatheagb , Matt Bunker, Devon Mackinnon, @Adambaudio , @sound_catchers Production designer/Props - Samantha Shoffner BTS photographers - @isaiah.rustad / @shootamc_gavin Hair and Makeup - @Christina.antonette.hair , @joannsolomonbeauty , @emmaj.mua , @lynndocherty4makeup Editor - @lobo__films Films Color- @EmilyBailey.Colorist / @Company_3 Audio mix and master - @PragmaticCreativeCo Lighting and rentals - @littlegiantlightingsf , @firstunitproductionservices , tastylighting Camera rental- @RuleBostonCamera

Had the opportunity to write and direct this spot for the new mobile game NBA Infinite from Tencent. I always wanted to play out what would happen if a player pulled up on a fan for talking trash 😂 shout out to @karltowns for crushing the role! As always, I’m never able to do what I do without God and the help of an incredible team around me! Agency - @rebelventures , @monkeydoesit Director, Writer - @kerrylofton DoP- @keithdixon_dp AD, Production manager - @fallon.oeser Client + Talent relations, production assistant- @reggie.parris Talent- @karltowns @markjones Fan - @zach.schnitzer Post: @vokestudio Post Producer: @bramvandermark @gavin_buckland Edit: @Wes_sanchez Color: @kendall_rittenour Post Sound: Ryan Pribyl Assistant Editor: @wylie.Sanchez.atx Color - @kendall_rittenour 1st AC- @ac__di 2nd AC- @erinlemair Gaffer- Joe Slagerman Grip- Joe Gallup, @fishmanz11 , Dean Woytcke Key makeup- @cara.sophia Sound - @adambaudio BTS photo - @isaiahrustad BTS video - @sarawestcott

Had the opportunity to write and direct this live action spot starring @Druski for @SEGA ’s newest game I’m incredibly thankful to God for the abilities to do what I love at a high level and do it with some amazing people. Can’t thank this crew enough for all of the hard work and support to make this happen! Special shoutout to @DavidWells_dp and @jimmy_lindsey_asc for bringing their gifts to this project. Two giants in this industry who were incredibly kind to me throughout this process. You guys made this one special and I’m beyond grateful for the wisdom you shared with me. Much love to the @rebelventures crew for all the continue support, trust, and teamwork. @monkeydoesit @reggie.parris @fallon.oeser @presleyarians And shoutout to @Druski for being one of the dopest people I’ve worked with. It’s easy to see why you’re shining so bright! Incredibly long credits for this superstar crew in the comments!

New work for @inthegreyfilm featuring Jose Alvarado (@therealgta ) This was probably one of the most technically detailed and challenging projects I’ve ever worked on. We spent so much time dissecting the film, searching for the perfect scene to put Jose in, researching camera reports, etc. It was a simple scene but required every detail to be perfect to make this feel like a believable scene from the film and that Jose was actually there. We also got super lucky with the opportunity for the bird joke once the Knicks beat the Hawks lol Huge thank you to the incredible crew that worked hard to make this perfect and bring the vision to life. I was a stickler for every detail on set and they worked for hours to make pull this one short scene together. We could not have done it without them! Make sure y’all hit the theaters on May 15th to see @InTheGreyFilm starring @jakegyllenhaal , Henry Cavill, and @eizagonzalez Agency - @rebelventures Director/Writer - Kerry Lofton Producer - @ankinayak_ Dir. of Photography - @tejxpatel 1st Assistant Camera - @k_welles Gaffer/ G&E- @seeingplus Grip - @sir_j.matos Sound operator - @1tonycharles_ VFX Supervisor - @scorch VTR Operator - @hue_ranger Wardrobe & Styling - @taliarestrepo Hair & Make up - @kaylajarzab Production assistants - @cem_spicy , @camilaab3 BTS Photographer - @elisethna BTS videographer - @aman_avvaru Stand in - @david_singh Post - @vokestudio Editor - @gavin_buckland VFX - @jeremywanek Color - @jessevideo Sound - @defactosound

A new era… Thank you God for 34 years of life today! 🎉 Grateful for the lessons as much as I am for the blessings! 🙏🏾

Promising myself I won’t take this long for another vacation. Grateful to God for love, safe travels, and clarity 🤟🏾 Congrats again to @margauxgill and @fredericoslater 📸(1,6,8) - @ivetta_photos

That’s a wrap on Super Bowl LX week. Always a blessing to be in the mix working with some incredible people I’m going on vacation now 😌

Finally get to share one of my favorite projects I wrote and directed last year. We had this idea to turn a PSA, talking head video on its head by incorporating more sports style storytelling and imagery. Drawing parallels between the sacrifices it requires to become a champion in any sport to the sacrifice it requires to help save lives, we wrote “Blood, Swear, and Tears” and I feel like the marriage was perfect. I’m always grateful for the talent and athletes I get to create with but as an eagles fan, this one was obviously a bit more special! Go birds! And go donate blood! As always, none of this is possible without the incredible team and crew! 🙏🏾 Client - @AmericanRedCross Agency - @rebelventures , @monkeydoesit Talent - @Saquon Director/Writer/Creative Director - @KerryLofton Producer - @elishabittock DP- @keithdixon_dp Steadicam - @colnwelch 1st AC - @leonsanginiti 2nd AC/ Data manager - Sean Galcyzk 2nd AC - Kevin Galloway Teleprompter operator - Raffi Berberian Sound mixer - Mike Hurst Gaffer - @stephenqbreslin Key grip - Kim Rial BBG - @Mikefares BBE- Russ Wade Board Op/Swing - @neil_macrini Art director - @jahn.cruz Art PA- @liftinwmads HMU- @adriennemakeup Production assistant - Molly Mayo Production assistant - Temeka Herring Post - @tillgen_dp Color- @grantbenesh Photographer - @kannerjoshua Vendors Expressway Cinema Rentals Bud’s studio East Coast Prompters

New Substack post just dropped and I’m sharing some great insights on how our latest project came together! In case you haven’t heard, I’m now using @substack to share tips, stories, in depth BTS, and connect with people who want an inside look at the work I do in film and commercials. Subscribe via the link in my bio or at KerryLofton.Substack.com. It’s free, but soon I’ll be offering some paid options which includes even more access 🎬 Photos 📸- @travietrav_dmv

Full video out now! Watch the Legion of Boom suit up and take on Ready or Not (link in bio) Shoutout to the incredible crew who helped make this shoot happen! Director – Kerry Lofton
Producer – Elisha Bittock
Production Manager – Christian Rose
Assistant Director – Robert “RB” Blair POST PRODUCTION Post: @vokestudio Post Producer: @gavin_buckland Editor: @corrygw Color: @kendall_rittenour Sound: Ryan Pribyl MAKEUP / HAIR Key PA – Jeffrey Teicher
Key HMUA – Alyssa Hudson
Assistant HMUA – Brittany Turpen STUDIO OPERATIONS Production Assistant – Arnold Juarez
Production Assistant – Keith Flenoir
Production Assistant – Aubrie Danae
Production Assistant – David Cahill
Site Rep – Kymberly
Crafty PA – Luis Silva COSTUMES Costume Designer – BreJon Golden HEALTH & SAFETY Set Medic – Gabrielle Gonzalez CAMERA Director of Photography – Keith Dixon
Steadicam – Greg Arch
Camera Operator – Bongani Mlambo
Camera Operator – Brandon Crouch
Camera Operator – Peter Chamalian
Camera Operator – Olivia Steed
1st AC – Jason Guerro
1st AC – Emma Manzer
2nd AC – Cass Cheng
DIT – Chase Abrams
VTR – Adrien Morelos BTS/Still - Travis Ellison ART DEPARTMENT Production Designer – Brittany Ingram
Leadman – Jon Hirsch
Art PA – Elijah Newman
Art PA – Warren Rosario
Art PA – Kennedy Trawick SET DECORATION On Set Dresser – Aaron Raymond
Dresser (Hyphenate) – Alex Fox
Set Dresser – Brian Selke ELECTRIC Chief Lighting Technician – Justin Usami
Assistant Chief Lighting Technician – Leigh Mierke
Lighting Console Programmer – Ian Peterson
Set Lighting Technician – Mark Rodriguez
Set Lighting Technician – Andrew Dorward
Set Lighting Technician – Brady Berryhill GRIP Key Grip – Nathone Giordano
BBG – Matt Planer
Grip (Hyphenate) – Jeremy Baker
Grip – Shaun Giordano
Grip – Matthew Seest SOUND Sound Mixer – Adam Young
Boom Operator – Michael Alaynick WEAPONS Armorer – Aidan Cohen SPECIAL FX SFX Coordinator – Simon White
SFX Supervisor – Austin Yzaguirre CONSTRUCTION Construction Coordinator – Jacob Woodham PROPS / LOCATIONS Prop Master – Kat Rodriguez
Propmaker – Kelley Lennon
Propmaker – Caesar Goosen

Latest directing work with the legendary Legion of Boom Truly an honor to work with one of the greatest defenses to touch the field! Full cut dropping next week! As always, shoutout to the incredible crew for making this happen

Some unposted BTS from our shoot for the “The Road” If you haven’t see it already, go check it out 🙏🏾