“Understand I’m not doing it the same, I’m doing it better”
@stefondiggs launched his YouTube channel two weeks ago and I’ve been working diligently to not making the “stereotypical” YouTube videos. Everything has a story and curating stories with athletes happens to be my passion.
Appreciate you Stef for giving me the keys to do what I do best. My standard will always be my standard and that’ll never change. Still growing.
Keep going.
There’s no Championships being a creative..
However this is as close as it gets to the feeling of completing something at a high level with a team that came together to get a job done.
Stepping into the role of Director and DP for this Under Armour campaign has been nothing short of a dream come true. We hit up six cities in just four weeks, capturing the journeys of some of the nation’s top college basketball prospects as they geared up for March Madness.
This level of work has been a goal I’ve chased for years, and to finally see it come to life is surreal. But none of this would have been possible without the incredible team by my side.
Huge shoutout to the Under Armour family for believing in the vision, and big love to the gaffers, grips, and PAs… Your hard work and dedication made this project shine.
Special thanks to @ale.sticktalk for being a great Co-Director to lean on throughout this process, and to @natedumo and @cdiazmiami for setting us up in the perfect positions to capture these stories. I’m beyond grateful for each and every one of you.
Gods Plan.
Agency: @sdlncreative
UA Team: @ngrundhauser@jbaroney@quis_harper Emily Bois, and Amanda Jones
“You know I had to do it for you..”
@octobersveryown x @nfl
For the people that don’t know me, I’ve arguably been listening to Drake more than anyone and spent a good amount of dollars in the OVO store in Toronto and NY. So, for everything to come full circle is a feeling I can’t even describe and a dream come true. This just brings me back to 2021 when I first picked up the camera listening to “Draft Day” by Drake for motivation lol..
Trends come and go, but authenticity is timeless. Walk your path, stay faithful, and watch how the things you’re connected to eventually connect back to you.
Keep going.
We’re excited to share our interview with @keongooding !
Keon Gooding is a Director and Director of Photography creating a new wave of sports and culture storytelling, capturing visuals for athletes like Stefon Diggs and Kyler Murray, among others. He’s also worked with brands like Nike, Under Armour, and ASICS, just to name a few. He's only getting started!
For the full interview, head to our story or comment “interview” and I’ll DM it to you!
I gave everything I had to make this campaign mean something.
This @asics x @stefondiggs film was one of those projects where nothing got overlooked. From the light to the tone to the silence between scenes everything had to say something.
It’s crazy looking back at how far Stef and I have come. Four years of creating together, learning each other’s language, and bringing visions to life that started as ideas on a call. That trust is rare and I don’t take it for granted.
Appreciate the team at @stadenewyork for being my right hand for the production, Also @jeanellesales@mf.kelz and @moochysina There’s so much that happens when nobody’s watching, but that’s where the magic really happens.
For the dreamers who still believe in storytelling…
These are your play shoes.
Director and DP
Yours truly…
im making the most of this and more…
First things first, meaningful storytelling with some of the best athletes in the league is exactly what you should expect from this piece.
Spent 2 weeks in LA and Dallas w/ @k1 capturing what his process is leading up into the season. The foundation of a team is built in the off-season, and Kyler prioritizes just that, Building team chemistry before Week 1.
Video is currently at 100k+ on YouTube!! If you have some downtime go watch that..
25 Years old…
I feel like unc now lmao... I can’t believe how much time has flown by and I’m so grateful for all the trials and tribulations over the last year and everything I’ve overcome to be standing right here with peace of mind.
Passion. Joy. Hunger.
Creativity. Presence. Flow.
The ability to hold discomfort.
The patience to delay gratification.
I just want to say thank you to all the people that believed in me and my craft and spoke life into me when I needed it most. This just the beginning of a new era for me and stepping into my prime.
More to go… more to prove…
Pops used to always say “they can copy, imitate, and replicate, but they can’t take what’s in your head”…
Keep going.
“I ain’t want no safety blanket. I wanted to be all or nothing… real gamble” - @stefondiggs
Had the opportunity to work with Stef on his trip to Europe, we dropped a YouTube video a couple days ago, it’s currently sitting at 300k and has been featured on ESPN. I love the fact that I’ve been gifted the opportunity to storytell with Stef and the message gets translated. One of the most hardworking individuals I’ve ever been around.
Definitely an eye opening experience. Never been to Italy or to a literal castle before, and being on the Almafi Coast was an experience I’ll never forget, appreciate you bro for bringing the team to enjoy that.
If you haven’t watched the video, you should… lol
THE MET GALA w/ @stefondiggs
No red tape, no approvals, and revisions, just real freedom to create. Always grateful to capture these moments with Stef. Big love to everyone that brought this together and made it come to life.
and the motto still the same…keep going.
